[Vivid Garden Co., Ltd. / Tabe Choku] Tabe Choku has launched “Tabe Choku Dot Me”, an online supermarket where you can create your own regular delivery service. Entering a business model with logistics bases
Vivid Garden Co., Ltd./Tabechoku Press release: November 7, 2024 TabeChoku has started an online supermarket called “TabeChoku Dot Me” where you can create your own regular delivery service. Entering a business model with logistics bases Provides a new sales channel option for producers who find it difficult to adopt the direct-from-the-farm model.
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https://www.tabechoku.com/assort/subscriptions/ ・Overview of “Tabe Choku Dot Me” Background of the initiative Vivid Garden Co., Ltd. supports producers working on sustainable primary industries with the goal of “creating a world where the commitment of producers is duly appreciated.” In the “direct-from-the-farm model,” in which the producers of “Tabechoku” directly ship products from the production area to consumers, depending on the item the producer is making, it may not be an effective sales channel for the producer. For example, considering the pace at which consumers eat large ingredients like Chinese cabbage, there is a limit to how many items can be sold to individuals for one shipping charge. For consumers, there are cases where it is difficult to enjoy multiple ingredients, such as the cost of shipping for each order. In order to allow busy people who are looking for time performance, such as people who find it difficult to go shopping, or households with two working parents or children who do not have time to research the quality of ingredients online, to enjoy domestic ingredients. , it is necessary to increase sales methods other than direct-to-farm methods to suit consumers’ lifestyles and diversify the routes to reach consumers. About the online supermarket type business model This is an “online supermarket type business model” in which fresh ingredients purchased directly from producers are gathered at a distribution base, divided into the amount consumers need for a week, and shipped. This makes it possible to deliver fresh ingredients from carefully selected producers in one box. This will be Vivid Garden Co., Ltd.’s first logistics base since its founding, and is expected to further contribute to expanding sales channels for producers. ・Features of “Eating Choku Dot Me”
https://prcdn.freetls.fastly.net/release_image/25043/292/25043-292-320d542e0f2d501e86c812bb4d7b564a-854×429.jpg “TabeChoku Dot Me” is an online supermarket-type food subscription service that allows you to create your own regular delivery service from freshly farmed ingredients carefully selected by the connoisseurs who have operated TabeChoku. In addition to the usual ingredients, we can also deliver the seasonal ingredients you desire during the season, as well as varieties that match your taste preferences. This is a new type of regular delivery service that responds to consumers’ tastes and interests in varieties, as revealed by the
direct-from-the-farm “Tabechoku” service that has connected 10,000 producers with 1 million consumers. Feature 1 “Usual ingredients” delivered By registering “usual ingredients” such as rice, eggs, and vegetables that frequently appear on the dining table, you can avoid having to reselect the production area and producer every time. The most delicious ingredients at that time will be automatically delivered to you. By changing common everyday ingredients such as onions, you can make your dishes more delicious without having to spend time and effort on cooking them, and as a result, you can save time preparing meals. You can regularly order single-item ingredients if you want to keep them on hand. Feature 2: “Seasonal ingredients” are also delivered together By registering the seasonal ingredients you want from “Seasonal Ingredients”, you can automatically add delicious seasonal ingredients carefully selected by TabeChoku. In November, ingredients that are in limited season, such as apples, lotus roots, and sweet potatoes, will be eligible. Feature 3: Receive your favorite variety A service will also be available in the future that allows you to register your “favorite variety” and automatically receive the recommended variety of that ingredient (item). You will receive your favorite apples such as sweet apples, sweet and sour apples, etc. The start date has not yet been determined. Service overview *As of release ・Delivery area: Kanto, Chubu, Hokuriku, Tohoku, and parts of Kansai ・Items handled: Vegetables, fruits, grains, eggs, sweets ・Frequency: Delivered once a week Future developments We are planning to expand our delivery area, expand the items we handle, and be able to respond more frequently to customer preferences. We will increase the number of bases and producers and respond to diverse lifestyles and tastes. ・About the producer of Tabe Choku Dot Me In addition to the producers listed on the direct-to-farm mail order site “Tabechoku,” we also include new producers who are exhibiting their products on Tabechoku.my for the first time. Azumino Family Agriculture (Azumino City, Nagano Prefecture) Comments There have been quite a few comments from the past saying, “I want to buy it, but I want it in a slightly smaller size.” However, considering the shipping costs, it was difficult to sell in small quantities. I participated in “Tabechoku Dot Me” because I thought I could make a new proposal to customers who want small quantities. I’m looking forward to connecting with people who don’t usually buy apples, such as, “If you live alone, 3 kg of apples is a big hurdle,” or “We’re a couple, but we want to try and compare different varieties.” As a producer, I am very happy that if the food is delicious, people can buy it in the traditional way.
https://prcdn.freetls.fastly.net/release_image/25043/292/25043-292-febe90b28c224ae348fbd8a734fd8e20-3900×2879.jpg Azumino Family Agriculture Dragonfly Farm (Sefuri Town, Kanzaki City, Saga Prefecture) Comments We are full-time spinach farmers. It’s difficult for customers to buy in large quantities, so I felt it was a great advantage to be able to purchase in small quantities. I think it would be very easy to sell for farmers who only grow a single product. For customers who find it difficult to buy many individual vegetables at once, or who would like to try out vegetables from farmers who are purchasing for the first time, we recommend that you take advantage of the fact that you can easily purchase from a single bag.
https://prcdn.freetls.fastly.net/release_image/25043/292/25043-292-10d61f24136613d2bf51b8e8dd77dd8b-1200×800.jpg Dragonfly Farm ・About delivery product examples Onions from Awaji Island, Hyogo Prefecture (Kenchan Farm / Minamiawaji City, Hyogo Prefecture) https://www.tabechoku.com/assort/products/2000566 Awaji Island onions are famous for their sweetness, softness, and freshness. Kenchan Farm’s onions are grown using a special cultivation method that is certified by the Hyogo Anshin brand.
https://prcdn.freetls.fastly.net/release_image/25043/292/25043-292-f69ee383eab3f0e82f0193b22e8d017e-1772×1358.png Onions from Awaji Island, Hyogo Prefecture (Kenchan Farm / Minamiawaji City, Hyogo Prefecture) Shinano Sweet (Azumino Family Agriculture / Azumino City, Nagano Prefecture)
https://www.tabechoku.com/assort/products/2000521 The sour taste is modest, so even those who don’t like sour apples can enjoy it. This apple has a gentle and elegant sweetness that you can enjoy with plenty of fruit juice.
https://prcdn.freetls.fastly.net/release_image/25043/292/25043-292-24788ee07fe17c6ec8431bb32e2f3d67-947×670.jpg Shinano Sweet (Azumino Family Agriculture / Azumino City, Nagano Prefecture) Spinach (Tonbo Farm / Sefuri-cho, Kanzaki City, Saga Prefecture) https://www.tabechoku.com/assort/products/2000530 Spinach has a sweet taste and can be eaten raw. It has a reputation for being crunchy and not bitter. In a mountain field located at an altitude of 350m, we are particular about soil preparation and grow using special cultivation methods.
https://prcdn.freetls.fastly.net/release_image/25043/292/25043-292-e0b9ebea21a238f5e78b006d331d964d-928×696.jpg Spinach (Tonbo Farm / Sefuri-cho, Kanzaki City, Saga Prefecture) Sarushima Tea Soba (Matsuda Seicha / Yachiyo Town, Yuki District, Ibaraki Prefecture) https://www.tabechoku.com/assort/products/2000565 Sarushimacha soba and hojicha udon are refreshing and delicious. Using a unique farming method called black arch farming, we grow Sarushima tea, which has a rich aroma and rich flavor.
https://prcdn.freetls.fastly.net/release_image/25043/292/25043-292-6ddcd945f0d996135ceb4ff42754ab91-948×834.jpg Sarushima Tea Soba (Matsuda Seicha / Yachiyo Town, Yuki District, Ibaraki Prefecture) ・About eating chalk Tabechoku is a direct mail order site where you can purchase ingredients and flowers directly from carefully selected producers. We have achieved 9 No. 1 (*1) rankings in terms of recognition and usage rate among Japan’s direct-to-farm mail order sites. The store handles all kinds of ingredients, including vegetables and fruits, as well as rice, meat, fish, and drinks, as well as flowers, and is unique in that it allows consumers to directly communicate with producers, such as by telling them what they think of the food they have eaten. As of September 2024, the number of users has exceeded 1 million, the number of registered producers has exceeded 10,000, and approximately 50,000 carefully selected masterpieces are exhibited. ・URL:
https://www.tabechoku.com/ ・Official X (Twitter):
https://twitter.com/tabechoku ・Official Instagram:
https://www.instagram.com/tabechoku/ ・Service introduction video that explains the concept and story of Tabe Choku
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https://www.youtube.com/watch?v=MdbFpqtryaU (*1) Among domestic direct-to-product mail order sites, “Customer Awareness,” “Customer Usage Rate,” “Customer Usage Intention,” “Number of Web Accesses,” “Number of SNS Followers,” “Number of Producers,” “Producer
Awareness,” and “Production Ranked No. 1 in nine categories: customer usage rate, producer usage rate, and producer usage intention. ・About Vivid Garden Representative: Representative Director and President Rina Akimoto Head office location: 4F Daiichi Building, 1-7-3 Hamamatsucho, Minato-ku, Tokyo Establishment date: November 29, 2016 Business details: “Tabe Choku”, a direct mail order site where you can purchase ingredients and flowers directly from producers nationwide, “Tabe Choku Dot Me”, an online supermarket, “Viivid TABLE”, a frozen food brand where you can see the face of the producers, hidden stores nationwide. Development and operation of “Koreda Gift”, a gift concierge service that presents famous items with stories Company HP: https://vivid-garden.co.jp/