Dyny Co., Ltd. Kitoriya, which operates a yakitori restaurant, achieved a sales effect of 8.5 million yen by d istributing LINE coupons by introducing “Dyny Mobile Order”

[Dyny Co., Ltd.] Kitoriya, which operates a yakitori restaurant, achieves a sales effect of 8.5 million yen by distributing LINE coupons by introducing “Dyny Mobile Order” ​
Dyne Co., Ltd. Press release: November 7, 2024 Kitoriya, which operates a yakitori restaurant, achieved a sales effect of 8.5 million yen by distributing LINE coupons by introducing “Dyney Mobile Order” ~ Increase both sales and repeat customer rate by using data! ～ Image
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Dyny Mobile Order, which is provided by Dyny Co., Ltd. (Headquarters: Minato-ku, Tokyo/Representative Director: Mao Yamada/hereinafter referred to as Dyny), helps increase sales at restaurants, and is available at 7 stores in Himeji City, Hyogo Prefecture. It was introduced by Kitoriya Co., Ltd. (hereinafter referred to as Kitoriya), which operates a Noyakitori restaurant, and has helped automate analog work and increase repeat customers and sales. By distributing coupons to members of official LINE accounts, we achieved a sales effect of 8.5 million yen in one distribution. *Based on statements made by the person in charge during the interview. ■ Background of introducing “Dyney Mobile Order” Kitoriya operates seven yakitori restaurants in Himeji City, Hyogo Prefecture. The restaurant is characterized by extremely fresh domestic herb chicken that is grilled over Kishu Bincho charcoal, and its vision is to create a company that will be called “Kitoriya” when it comes to yakitori restaurants in Himeji. We were considering implementing a DX tool as we felt there were limits to handling all restaurant operations by hand, such as order taking and product analysis. So, I learned about Dyney Mobile Order at a study session that I regularly attend, and I was able to obtain data on customers who visited Kitoriya and use it for promotional activities such as distributing coupons on my official LINE account. In fact, I was attracted to Dynie’s cooperative support system, which led me to introduce “Dyney Mobile Order.” The system was introduced in November 2023 and is currently being used at seven stores operated in Himeji City. ■How to use “Dyney Mobile Order” and its effects 1. Utilizing product analysis that can be checked on the Dyney Mobile Order dashboard, we have set up a guide called “How to Enjoy Kitoriya.” As a result, repeat sales ratio reached 24% Based on the product analysis data compiled by the “Dyney POS register,” we have prepared a guidebook for each table called “How to enjoy Kitoriya” that combines menus with a high gross profit composition and menus with a high repeat customer rate. I showed you around. As a result, we significantly contributed to the repeat customer sales ratio of 24%.
https://prcdn.freetls.fastly.net/release_image/43056/77/43056-77-41cc8f2783aa6ead1a0f6db2d695cb29-1094×1494.jpg
https://prcdn.freetls.fastly.net/release_image/43056/77/43056-77-a311e529d441b903c985db3ba30d0355-1600×900.png 2. Achieved 6,000 registrants within 3 months of official LINE account operation In the three months since we started operating our official LINE account, we have achieved 6,000 registrants. By placing a POP on the table and explaining the benefits of using mobile ordering, such as mini-games, push cheers, and next reservations, we increased the customer usage rate.
https://prcdn.freetls.fastly.net/release_image/43056/77/43056-77-8ee97409201bb4cfb607f3cbc0d64bc4-1522×1076.jpg 3. Effective sales of 8.5 million yen by distributing one coupon to members of the official LINE account In March, when the number of dinner parties increases, we will be distributing coupons under the name “Friend Referral Campaign” so that regular customers will remember Kitoriya and introduce new customers to the restaurant as a familiar restaurant. As a result, we achieved a distribution sales effect of 8.5 million yen per distribution and a coupon return rate of 14.9%.
https://prcdn.freetls.fastly.net/release_image/43056/77/43056-77-a28186ff6782fc806e6116b32f8bc93e-1280×670.png ■ Comments from Mr. Hikita, Manager of Kitoriya Co., Ltd. Tadera Store “Dyney Mobile Order” goes beyond its ordering function; its core appeal is that customers automatically become LINE friends of the store when they place an order. I imagined that it would be
cost-effective in the long term, such as by utilizing the customer data that could be collected from this, and by distributing coupons at a later date. Another point that exceeded my expectations was that even after the system was introduced, a Dainy representative was on hand to accompany the system and work together with them to think about the distribution content and how to use it. I also think that one of the appeals of Daini’s company is that when you tell them your request, “I want this kind of function, example, or proposal,” they immediately evolve or respond. Currently, Dyney staff members hold regular monthly meetings and create custom-made case studies, but in the future, stores that have introduced Dyney from other companies will be able to learn from each other, receive ideas that they don’t have in mind, and share success stories. I hope and hope that we can create a community where we can share our thoughts with each other. ◼️Introduction case details Introducing Dyney Mobile Order from handwritten support such as order taking and product analysis! The behind-the-scenes side of Kitoriya, which was successfully used in all 7 stores without reducing the vitality of the store
https://dinii.jp/interview/case_kidoriya/ ◼︎Daini Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/43056/77/43056-77-c51f407b56a36b15026f02b4e06a01eb-720×405.jpg Daini Co., Ltd. has the mission of “making eating and drinking more fun and interesting,” and aims to become the dining infrastructure for everyone, developing and providing All in One Restaurant Cloud, which specializes in restaurants. . From mobile ordering and ID-POS, to CRM to improve sales, employee management tools, and mobile payments, we solve all the problems of restaurant management. By entering the restaurant industry and developing products based on a deep
understanding of stores, employees, and customers, we use the power of technology to support restaurant management and dramatically change the value of customers’ restaurant experiences. ◼︎Company profile Company name: Dyney Co., Ltd. Representative: Representative Director Mao Yamada Established: June 20, 2018 Address: Block D, 15th floor, Hamamatsucho Building, 1-1-1 Shibaura, Minato-ku, Tokyo URL: https://about.dinii.jp/