A seminar by Tatsuya Kurosaka of Keio University/Georgetown University will be held on Tuesday, December 17, 202 4, entitled “Countermeasures against false and misinformation and the health of the advertising ecosystem”!!

A seminar by Tatsuya Kurosaka of Keio University/Georgetown University will be held on Tuesday, December 17, 2024, entitled “Countermeasures against false and misinformation and the health of the advertising ecosystem”!! ​
New Social System Research Institute Co., Ltd. Press release: November 7, 2024 A seminar by Tatsuya Kurosaka of Keio University/Georgetown University will be held on Tuesday, December 17, 2024, entitled “Countermeasures against false and misinformation and the health of the advertising ecosystem”!! The New Social Systems Research Institute (SSK), which plans and holds business seminars, will hold the following seminars. ──────────── [SSK Seminar] ──────────── [New risks hidden in the digital advertising market and ensuring transparency] Countermeasures against false and misinformation and healthy advertising ecosystem ~Future prospects and the role of technology towards achieving both advertising monetization and information integrity~ ────────────────────────────── [Seminar details] https://www.ssk21.co.jp/S0000103.php?spage=pt_24545

[Lecturer] Specially Appointed Associate Professor, Graduate School of Media and Governance, Keio University /Georgetown University Visiting Researcher Mr. Tatsuya Kurosaka [Date and time] Tuesday, December 17, 2024 2:00 pm to 4:00 pm [How to attend] ■Live streaming (Zoom webinar) ■Archive distribution (2 weeks, you can watch as many times as you like) [Key lecture content] False and misinformation is already widely disseminated in the digital space, and cases such as rumors about earthquakes are occurring that damage the value of society and industry. Also, behind this is an incentive structure of monetization through digital advertising, etc., and false/misinformation and monetization of the digital space are no longer inseparable. However, on the other hand, when seeking some kind of discipline, conflicts arise with the freedoms and rights guaranteed by the constitution, and disharmony in the industrial world including digital platforms, and countermeasures are not easy. In this lecture, I will discuss the study and its future direction from the perspective of participating as a member of the Ministry of Internal Affairs and Communications Study Group and being involved in the development and dissemination of authenticity verification technology. 1. False/misinformation 2. Ad fraud 3. Deterioration of the situation due to generation AI 4. Advertising fraud and fraudulent advertising 5. Authenticity verification technology 6. History management 7. Originator Profile 8.
Q&A https://prcdn.freetls.fastly.net/release_image/32407/3459/32407-3459-85ad674ecbea30337fd8d195d6503866-617×230.png [Contact information] New Social System Research Institute Xymax Nishi-Shimbashi Building 4F, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo Email: info@ssk21.co.jp TEL: 03-5532-8850 ​FAX: 03-5532-8851 URL: https://www.ssk21.co.jp [About New Social Systems Research Institute (SSK)] New Social Systems Research Institute (SSK) was established on December 6, 1996, and for over 27 years since its founding, our main business has been to provide information services by planning and holding business seminars for corporations approximately 500 times a year. SSK seminars provide high-level management strategy information, marketing information, and information in a diversifying business environment. Our aim is to quickly provide technology information, etc. and contribute to the creation of business opportunities. In addition, we are developing a variety of businesses centered on the seminar business. Seminar planning and management agency services, instructor dispatch, BtoB advertising, commissioned research, market research report sales, seminar DVD sales, seminar on-demand sales, etc. We provide the information and services necessary for the success and expansion of your business. SSK always disseminates cutting-edge information and continues to be a strategic partner for our customers.