[Held on Wednesday, November 27th | Free SNS x EC Conference] Carefully selected examples of the best examples from SNS marketing professionals
Macroji Press release: November 8, 2024 [Held on Wednesday, November 27th | Free SNS x EC Conference] Carefully selected examples of the best examples from SNS marketing professionals On Wednesday, November 27, 2024, “SNS HACK 2024 vol.2 Carefully selected introduction of the best examples of SNS marketing professionals” will be held
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Event details Venue Online delivery via Zoom How to participate Please enter the necessary information on the event details page to apply. A viewing URL will be sent to the email address you registered at the time of application. ▼Event details page
https://maclogi.co.jp/seminar/3930 *Instructions on how to watch the video will be provided only to those who have applied. Please click on the URL to enter the seminar room at [9:55], 5 minutes before the event time. *If you do not receive the information email on the day, please contact us at (sales@maclogi.co.jp). Event date and time Wednesday, November 27, 2024 10:00 ~ Participation fee Free
Program/Content It is a luxurious program consisting of 16 parts, ranging from successful examples of SNS measures to how to utilize influencers. Part 1 (10:05-10:45) Alphabull Co., Ltd. [Explanation of SNS from the manufacturer’s perspective and future prospects] Sponsored by Macrozi, the moderator will hold a session with Alphable, a company that sells men’s cosmetics “MULC,” to dig deeper into the voices unique to businesses. Part 2 (10:45-11:10) Kokara Co., Ltd. [Increase sales with apparel EC! How to use Instagram to attract new customers & LINE to prevent repeat customers] Our company, which has supported more than 20,000 e-commerce sites, will explain how to attract apparel e-commerce customers under the theme of “Instagram for attracting new customers and LINE for preventing repeat customers.” Part 3 (11:10-11:35) Allied Architects [Measures to improve site CVR using Instagram posts] We will explain “UGC marketing”, a method of maximizing sales on an EC site that does not rely on attracting customers. We will introduce you to examples of successful results, including our own Instagram posts! Part 4 (11:35-12:00) on the bakery Co., Ltd. [Transform your SNS/LINE operations with online gacha/trend diagnostics! 】 By incorporating online gacha and diagnostic content, we will explain the full details of the measures, including how they were used at events that recorded a 10x response rate, as well as examples of how to use web and SNS marketing. Part 5 (12:00-12:25) 17LIVE Co., Ltd. [Is that CPA appropriate? Community commerce aiming to escape from soaring CPA] Community commerce differs greatly from traditional influencer marketing in that it leverages the power of the community, rather than simply disseminating information on a 1-to-N basis. Part 6 (12:25-12:50) Comnico Co., Ltd. [Reiwa Instagram strategy starting from user communication] As a Reiwa era Instagram strategy that starts with user communication, which is the essence of SNS rather than just disseminating information, we will introduce measures that will kill three birds with one stone and solve the above issues all at once. Part 7 (12:50-13:15) BitStar Co., Ltd. [The number of followers is not important! Short video marketing changed by AI analysis] Using BitStar Match, which combines Japan’s largest influencer data and patented AI utilization technology, we will thoroughly explain how to select influencers that perfectly match your products using AI! Part 8 (13:15-13:55) Starks Co., Ltd./Hagukumi Plus Co., Ltd. [Introducing Hagukumi Plus’s LINE usage method What is the mechanism of purchase flow within LINE that increases CVR? 】 We will invite Mr. Ezaki, who is in charge of CRM design for Hagukumi Plus, as a guest to introduce LINE’s latest measures through a panel
discussion. Part 9 (13:55-14:20) Macrozi Co., Ltd. [The strongest example of SNS measures carried out by an EC consulting company is revealed! 】 We will focus on Instagram, which is compatible with e-commerce, and explain the goals that can be achieved by
strengthening Instagram and the KPI points that should be emphasized in account management. Part 10 (14:20-14:45) Genie Co., Ltd. [“Improve CVR” achieved through technology. The important thing is to reduce opportunity loss! 】 While explaining from a technology perspective the mindset and perspective necessary to achieve “CVR improvement,” we will also deliver the know-how that only Genie can have and the voices of users who are actually using Genie’s tools. Part 11 (14:45-15:10) Tete March Co., Ltd. [Improve CVR with short videos! Integrated marketing strategy of SNS x Web] We will explain how to design short video content and how to use websites, including examples, and unravel how to use short videos to “really” lead to sales through SNS x the Web. Part 12 (15:10-15:35) Onsite Co., Ltd. [Sales of one million yen with mall x SNS measures! ? Introducing measures that can be started with low hurdles] We will explain how to overcome these challenges and increase sales using unique tactics that link Rakuten Market, Amazon, and SNS. Part 13 (15:35-16:00) Next Trend Co., Ltd. [Influencer marketing trend report revealed after 1,500 projects released for the first time in Japan] For those who want to know “the most effective SNS measures now” based on this year’s SNS trends and hit measures, we will deliver a comprehensive edition of 2024. Part 14 (16:00-16:25) Smart Share Co., Ltd. [Structure of “appropriate trend entry” by X campaign] Explaining the points you should do to increase your chances of entering a trend. We will also explain the basics of X’s algorithm, including trend entry. Part 15 (16:25-16:50) Kids Laboratory Co., Ltd. [SNS recruitment strategy that produces maximum results with minimum cost] We will explain how to incorporate compliance with laws and regulations necessary for operating influencers on SNS and a system for checking anti-social forces into the operation flow. Part 16 (16:50-17:15) TORIHADA Co., Ltd. [Introducing examples of TikTok measures! How to succeed in “TikTok marketing” guided by account management] We will explain the secret to success in measures using TikTok or short video marketing from the perspective of “operating official corporate accounts using influencers.” *Program contents may change without notice.
Recommended for these people • I want to connect to sales from SNS • I want to increase my LINE friends • Interested in online gacha • I want to create a buzz with trendy diagnostic content • I don’t know what kind of influencers are compatible with my products • I want to find an influencer that fits my brand • I want to choose a more effective influencer • I want to make a list of influencer candidates that are suitable for my company right now • I feel that there are limits to measures to attract customers to increase sales • I want to improve the CVR of my e-commerce site and product LP • I want to utilize my own Instagram posts and customer reviews • I want to make the site content rich
Speaker introduction
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-0a8457951c54fe9709ffbfeeabbbf1fa-908×872.png Ryosuke Aoyagi Macrozi Co., Ltd. Executive Officer, Head of EC Consulting Business Headquarters Joined a major listed company in 2014 and engaged in solution sales focused on cost reduction for
corporations. Promoted to managerial position within one year of joining the company, and supported over 300 companies in six years. After starting a web production company in 2020, he joined Macrozi in 2021. We provide support in various genres with the aim of solving clients’ problems and increasing sales.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-1dfa3fef9401ea1c91318f4dca61be62-512×512.jpg Jun Kagami Alphabull Co., Ltd. Representative Director Joined the Septeni Group in 2017 as a new graduate and worked as a consultant in the Internet advertising business, mainly responsible for advertising operations for gaming clients. Six months after joining the company, he participated in an in-house new business plan contest and took on the challenge of launching a new business. In November 2020, he established Alphabull Co., Ltd. as an in-house venture and became the representative director. We operate the men’s makeup brand “MULC” and the profile photoshoot service “Photojoy” specializing in love and marriage hunting. Became independent through spin-out in October 2024. We aim to further expand our business in the future.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-2898918b88335bd7dc8d748ad38ff98e-533×533.jpg Shiki Daichi Marketing Manager, Karakura Co., Ltd. In 2015, joined Korora Co., Ltd. After joining the company, he was involved in supporting the e-commerce business of clients, and was involved in projects for over 300 companies. He is responsible for the EC marketing field, from startups to billions in annual sales,
contributing to sales increases. Within the company, he has been responsible for launching various new businesses and departments, including the web advertising operations department, and is currently in charge of the company’s marketing and inside sales departments.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-98f466fa99452468a958a63ed083903e-578×578.jpg Hiroya Ido Representative Director of on the bakery Co., Ltd. After working in sales at Nomura Securities for three years as a new graduate, he became a web marketing consultant at a venture company. After that, he started selling promotions using YouTubers at a video marketing company, then established a sales organization for the company’s unique analysis tools, and assumed the position of general manager who oversees the entire sales department. Since November 2021, he has been running on the bakery Co., Ltd. We develop and offer “croissants” based on our know-how from supporting SNS and influencer marketing.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-dee88fe9dc9ef9e24256307479ebef88-705×705.jpg Hiromi Murai 17LIVE Co., Ltd. Global Head of Live Commerce Business During his student days, he was involved in the launch of a community business at a community startup company (then mixi). After graduating, he won the Rakuten Award multiple times as an EC consultant for Rakuten. Experienced in the management of a consulting sales organization as a deputy manager in Kansai. After that, he
participated in the fashion e-commerce business revitalization PJT in the business strategy department. Responsible for planning sales strategies, planning the largest events, and launching a data organization. Joined 17LIVE Co., Ltd. in February 2020. He led the launch of the company’s live commerce business, HandsUP, and was in charge of the live commerce business and cross-border social commerce business.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-7c45b77801a80526972888a7d4e167ee-480×480.jpg Ruiki Kitamura Comnico Business Development Department Marketing Team Evangelist Joined Comnico Co., Ltd. in 2016. As a SNS consultant, he is engaged in SNS marketing support for numerous companies, including major beverage manufacturers, food manufacturers, finance, and local governments. Currently, as an evangelist, he has appeared at numerous seminars, webinars, and study sessions related to SNS marketing both within and outside the company. Utilizing the knowledge he has cultivated at Comnico, he also works as a certified instructor for the SNS Expert Association, and focuses on developing human resources with correct knowledge of SNS.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-423548c5d984194d22ca60d4f7c040b0-500×500.png Atsuki Demizu BitStar Co., Ltd. Executive Officer CPO (Chief Product Officer) He started his career as an engineer and has held positions as a product manager, product owner, and sales/marketing manager. Responsible for the launch, strategy planning, and growth of the flea market business at Yahoo, leading the company to achieve 10 million downloads. After that, he joined BitStar in 2022 and launched the influencer marketing platform “BitStar Match.”
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-3e3f7cbc2acbaaa9083de176ea86c9ee-540×540.jpg Masaki Mizuno TORIHADA Co., Ltd. Account Executive After graduating from Toyo University, joined TORIHADA Co., Ltd. as a new graduate. At the sales office, we plan and sell creator tie-up posts on short video media, mainly TikTok. He won the Newcomer Award in March 2022 in recognition of his sales performance and ability to perform his duties over the past year. After that, he was in charge of the launch and planning sales of the official corporate account management service “Creator’s Club” in the account management team. My hobbies are running and reading.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-35a17dfbb82df350ccc77e2aa5c01f79-477×477.jpg Koichi Taki Allied Architects Co., Ltd. Letro Division Sales & Marketing Department Field Sales Joined Allied Architects in 2024 after 2.5 years of BtoB marketing and sales experience at a printer manufacturer and 3.5 years of sales experience at an SEO support company. Currently, he is in charge of field sales for mail order customers including D2C brands through “Retro”, an operational UGC solution that supports increased EC sales.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-6545f7b2f4772fd33c940c90649ce81b-465×465.jpg Kaido Iida Genie Co., Ltd. Executive Officer CMO Served as executive officer, COO, chief customer success officer, and media officer at a digital marketing consulting company. Joined GENIEE Co., Ltd. in July 2023 and participated in numerous seminars on web marketing as CMO of GENIEE CVG Business Headquarters. Appointed executive officer and CMO in April 2024.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-193c411d04eb5940f55897a6edd39d9b-494×494.jpg Jumonji Kaito Tete March Co., Ltd. Consulting Div. Consultant / Manager Born in 1992. After joining a SP agency as a new graduate, he engaged in promotional planning work for major daily necessities manufacturers, foreign companies, etc. After that, he joined Tete March, and while working on strategy and planning design centered on SNS marketing, he supports a wide range of SNS operations such as commercial facilities, automobiles, IP, hair care manufacturers, etc.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-709cdfd9b61f06e737548843a70adf2c-270×270.jpg Kotaro Saito Onsite Co., Ltd. Client Solution Division Manager After working as a manager in the consulting department and back office department, he is currently engaged in sales. We provide support for a wide range of companies, from large companies to small and
medium-sized enterprises, including foreign manufacturers and telecommunications carriers. Experienced growth hacks such as increasing social media following from 10,000 people to over 100,000 people and increasing sales from 0 to 1.6 billion yen in 6 years. We place emphasis on answers to questions such as “What actually happens?” and on suggestions/implementation. The first employee of our company’s first batch of new graduates.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-b9642443ab49540897e486a12e148221-365×365.jpg Kosuke Hasegawa Nexttrend Co., Ltd. Digital Marketing Business Division General Manager/Executive Officer After selling the SNS production company, engaged in new business development and business revitalization at DMM.com’s cross-divisional organization. Currently, as the business manager of Next Trend’s digital marketing division, he supports clients in all aspects of marketing, including major domestic and international companies and government agencies, with a focus on SNS advertising. An industry-leading influencer marketing company that conducts over 3,000 influencer marketing projects a year
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-636156f0afd429fb2c9ba5b1b4771dcc-500×500.jpg Soichiro Numata a.k.a. Inuyuna (Soichiro Numata) Smart Share Co., Ltd. Sales Department CS/Marketing Manager While working as a freelance web writer and web content site operator, he actively communicates through his own X account and has gained over 14,000 followers. Joined Smartphone in April 2024 and supported over 500 SNS campaigns as CS and marketing manager. Currently focusing on analyzing the X algorithm.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-4827faecea13408f4243e0e897201ba8-804×804.jpg Yosuke Aoyagi Kids Laboratory Co., Ltd. Representative Director and President I used to be a CMO (Chief Marketing Officer) at a listed company, but at the age of 42 I went independent and established my own company. Utilizing his past experience and connections, he launched a company that provides a “toy subscription service.” We have given lectures at educational institutions such as Fukuoka University, and more than 4,000 people have participated in our lectures on mail order-related topics. He has also contributed articles to Impress Inc. and the Internet Manager Forum, and has appeared in Yahoo! columns. Additionally, he has been interviewed by major media outlets such as Yomiuri Shimbun and Nihon Keizai Shimbun.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-2a83a337b894e7a03c5b50fbb77a7d72-436×436.jpg Kazuto Watanabe Starks Co., Ltd. Marketing Team Manager Joined Starks Co., Ltd. in 2016. After working as a sales consultant for the Repeat Mail Order Cart System, he worked as a system director for the e-commerce shipping agency service Cloud Logi and LINE’s customer service tool Repeat Line. Currently in charge of marketing for Repeat Line, he introduces mail-order businesses with annual sales ranging from hundreds of millions to tens of billions of yen on how to use LINE in mail-order companies. We are in charge of planning and managing D2C conferences, which feature notable D2C companies and receive over 1,000 applications each time.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-3aaf7e51b3b9842a1c2a4a9038c08d0e-557×557.jpg Arisa Ezaki Hagukumi Plus Co., Ltd. Sales Promotion Planning Department Planning Office Manager In 2017, he joined Hagukumi Plus Co., Ltd. as a new graduate. I joined the company during the third period after the business was launched, and joined as an initial member of the repeat team in charge of sales promotion planning, in the midst of a startup with only a few employees. Responsible for many 0→1 initiatives, including overall CRM design for cocone clay cream shampoo, official LINE implementation, new product development, and system implementation. Currently, I am in charge of the entire CRM team, and am not only responsible for improving LTV, but also for improving the usability of this site and my page, as well as inspiring measures to attract fans, which hugkumi values.
About Macroji Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/46249/23/46249-23-985e1ec505cbfeef16e84f672e65fbce-992×245.png Our motto is “Think about macro (big) things logically.” There are so many things to think about when it comes to online business, and it’s hard to know what to prioritize, so I provide consulting and management services to help you run the shortest route. Since its founding in 2017, Macroji has been supporting online shops with all operational systems, from planning to execution of sales strategies, from e-commerce malls such as Rakuten Market, Yahoo! Shopping, and Amazon to their own e-commerce sites. We have a track record of supporting over 600 e-commerce businesses, and by providing our e-commerce mall operation know-how, we have been able to improve sales and profits. ▼Click here for a list of seminar information
https://maclogi.co.jp/seminar/ ▼Click here for company information https://maclogi.co.jp/company-2/
Company name Macrozi Co., Ltd. Representative Representative Director Ryuta Ueda Address: Fukuoka Daimyo Garden City 10F, 2-6-50 Daimyo, Chuo-ku, Fukuoka, Fukuoka 810-0041 Business details: EC consulting business, web promotion business, brand business 〈Click here for inquiries〉 For inquiries regarding our services, please contact us via our website or by telephone. If you have any questions or concerns, please feel free to contact us. Web inquiry:
https://maclogi.co.jp/contact/ Phone number: 092-791-3857