Lotte Co., Ltd. – Survey on the personal time situation of women in their 30s and 40s – 40% of working mothers say “My time is less than 1 hour” “From alcohol to chocolate” Alternative trend for healing “Chocolate with alcohol Expect sweets!

[Lotte Co., Ltd.] – Survey on the personal time situation of women in their 30s and 40s – 40% of working mothers say “My time is less than 1 hour” “From alcohol to chocolate” Alternative trend for healing “Alcohol Look forward to the chocolates and sweets! ​ Lotte Co., Ltd. Press release: November 8, 2024 -Survey on the personal time situation of women in their 30s and 40s- 40% of working mothers “spend less than an hour” “Turn from alcohol to chocolate” Alternative trend for healing: Expectations for “chocolate and sweets with alcohol” ! Lotte Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director, President and Executive Officer: Hideki Nakajima; hereinafter referred to as Lotte) aims to help women in their 30s and 40s, who tend to have limited personal time due to childcare, housework, and work, to improve their personal time. In order to clarify the reality of refreshment and the changes in the healing companions that come with it, we conducted a “survey on eating in one’s own time.”
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Even among women in their 30s and 40s, the way they spend their time differs depending on whether they have children or whether they are employed or not. Comparing the survey results, we found that just under 40% of working mothers (employed women with children) spend less than 1 hour per day, and their average personal time (*1) was also the shortest at just under 2 hours. . We found that among all women, there is a tendency for many women to finally have some time for themselves at night around 10pm. “Watching videos and movies,” “Taking a break,” and “Eating sweets such as chocolate and sweets” were cited as top ways to heal and feel a sense of freedom, while “drinking”, which often comes to mind, was only around 10%. Ta. Although there is a certain number of people who like alcohol, especially among employed women, approximately one in three women in their 30s and 40s answered that they had reduced the number of occasions and amount of alcohol they drank in the past year. Also, one in three people who reduced their drinking “Sweets such as chocolate” The consumption of sweets is increasing, and many people like the taste more than alcohol, and it appears that they are switching to sweets that make them feel happy. In addition, a study published this year by the Chokotto Happiness Research Institute (*2) found that compared to other sweets, chocolate leads to “improved positive feelings” and has a greater sense of short-term happiness. It is expected that “alcohol-infused” chocolates and sweets will once again gain attention as a companion to people’s limited time for themselves, especially at night. (*1) The average personal time data in this survey is the result of calculating a weighted average using the median value of each option. (*2) See the January 2024 “Survey on Chocolate Eating and Happiness” ■Survey overview Survey name: Survey on eating on your own time Date and time: October 17, 2024 – October 18, 2024 Research method: Internet survey Survey conducting company: Lotte Survey target: 400 women in their 30s to 40s (100 employed people in their 30s, 100 employed people in their 40s, 200 others) *When quoting or reprinting, please clearly indicate “Lotte Chokotto Happiness Research Institute” as the source. *The composition ratios in the graphs in the main text are rounded to the second decimal place, so the totals are not necessarily the same. ​ Some items may not be 100%. ■Research summary 1. Just under 40% of working mothers spend less than 1 hour on their own time, and the average time they spend on themselves is less than 2 hours. I tend to be able to find time for myself only at night around 10pm. Overall average time was just under 3 hours. This was 61 minutes shorter than for employed women without children. 2. The top ways for women in their 30s and 40s to enjoy a sense of relaxation and freedom are “watching videos and movies” and “dozing off” “Eating sweets such as chocolate and sweets” “Hobby.” Alcohol is about 10%. 3. Approximately 1 in 3 women in their 30s and 40s have decreased the number and amount of alcohol they drink in the past year. Women with children are affected by lack of time, while women without children are affected This has been largely influenced by the widespread awareness of the disadvantages of alcohol for health and beauty, as well as the decrease in drinking parties after the coronavirus. 4. The means of healing are From alcohol to sweets such as chocolate Is there a trend toward substitution? This is especially noticeable among employed people. The top reasons were “I like the taste,” “It makes me feel happy,” and “I can eat without worrying about where or when.” ■Investigation details 1. Just under 40% of working mothers spend less than 1 hour on their own time, and the average time they spend on themselves is less than 2 hours. I tend to be able to find time for myself only at night around 10pm. The overall average time was just under 3 hours. That’s 61 minutes less than employed women without children. When asked about the time they can spend for themselves (=me time) on weekdays, the overall average total time was just under 3 hours (176 minutes). When comparing whether or not they had children and whether they were employed, the biggest difference was found in whether or not they had children, with working mothers having the highest volume of their own time between 30 minutes and less than an hour, which can be summed up as less than an hour. was found to be extremely short at just under 40% (37.6%). On average, working mothers spend less than 2 hours (117 minutes) on their own time, which is 61 minutes less than employed women without children, and 43 minutes less than unemployed women with children. I did. Image
URL: https://prcdn.freetls.fastly.net/release_image/110734/52/110734-52-1419b07a930572aa04401ab70bb24ebe-2435×1281.png Regarding the time slots when they can take time for themselves, both among women in their 30s and 40s as a whole and among employed people, the most common time is around 10pm, and there is a tendency for many people to finally have some time for themselves in the evenings around that time. there was.
https://prcdn.freetls.fastly.net/release_image/110734/52/110734-52-5cd797312e474a20e2edbf1bf134dbac-2556×1142.jpg 2. The top ways for women in their 30s and 40s to enjoy a sense of relaxation and freedom are “watching videos and movies” and “dozing off” “Eating sweets such as chocolate and sweets” “Hobby.” Alcohol consumption is about 10%. When asked how they soothe themselves and enjoy a sense of freedom in their free time, 1st place was “Watching videos and movies” (50.0%), 2nd place was “Taking a break” (41.3%), and 3rd place was “Taking a break” (41.3%). This was followed by “eating sweets such as chocolate and sweets” and “devoting myself to hobbies” (35.3%). In general, “drinking alcohol” has a strong image as a means of feeling liberated, and only 13.8% of women in their 30s and 40s, who often take their time at night, answered just over 10%. Ta.
https://prcdn.freetls.fastly.net/release_image/110734/52/110734-52-9cbc654cb43e3f340ac85ff1b602c146-2396×1330.jpg 3. Approximately 1 in 3 women in their 30s and 40s have decreased the number and amount of alcohol they drink in the past year. Women with children are affected by a lack of time, while women without children are concerned about their health and beauty. This was largely influenced by the widespread awareness of the disadvantages of alcohol and the decrease in drinking parties after the coronavirus. In particular, employed women tend to like alcohol, with over 40% (41.5%) of them answering that they like alcohol. On the other hand, when asked whether the opportunities and amount of alcohol they drank had changed in the past year, approximately one in three women in their 30s to 40s answered that both the opportunities and amount of alcohol had decreased.
https://prcdn.freetls.fastly.net/release_image/110734/52/110734-52-d24ca09220943ac2958181bf4c679542-2612×1091.jpg The biggest difference in the reasons why the opportunities and amount of drinking alcohol have decreased is based on whether or not you have children, rather than whether you are employed or not, with women with children saying, “I can’t go to drinking parties anymore” (25.0%) and “Taking it slow.” “Because I don’t have time to drink” (27.1%) was higher than average. , women without children said, “I’m having fewer drinking parties” (34.3%), “I’m concerned about the effects on my health and beauty” (31.4%), and “I’ve become less sensitive to alcohol” (34.3%). “Because it costs money” (45.7%) was higher than the average. Women with children are thought to be affected by a lack of free time, while women without children are thought to be affected by the widespread awareness of the disadvantages of alcohol for health and beauty, as well as by the decrease in drinking parties after the coronavirus.
https://prcdn.freetls.fastly.net/release_image/110734/52/110734-52-cf594aa255e902579f5b4296b2d11576-2445×1158.jpg 4. Is there a trend toward replacing alcohol with sweets such as chocolate as a means of healing? This is especially noticeable among employed people. The top reasons were “I like the taste,” “It makes me feel happy,” and “I can eat without worrying about where or when.” When asked whether the opportunities and amount of drinking alcohol have decreased, there have been times when the opportunity and amount of eating and drinking have increased to accompany the free time. “Sweets such as chocolate” was the most common, with 1 in 3 (33.7%) responding that it had increased. In particular, the number rose to 40% (37.8%) among employed women. Reasons why people are using it instead of alcohol are “I like the taste” (64.3%), “It makes me feel happy” (39.3%), and “I can eat it without worrying about location or time” (35.7%). was cited as the reason. Many people like the taste more than alcohol, and it appears that they are increasingly switching to sweets, which tend to make them feel happy.
https://prcdn.freetls.fastly.net/release_image/110734/52/110734-52-5a1c9a3b2b860c8df0c7e2d2a9bfb97b-2511×1157.jpg As a hybrid of alcohol and sweets, there are some chocolates and sweets that use alcohol. “Chocolate and sweets made with alcohol” When asked about this, about half of the people answered “I like it,” and even among those who like it, it was found that their preferences differ depending on the strength of alcohol’s effect on chocolate and sweets. The reason why they like it is not only because it tastes delicious (34.7%), but also because it gives them a luxurious feeling (39.8%), and many people see it as a reward for their hard work every day. You can
https://prcdn.freetls.fastly.net/release_image/110734/52/110734-52-5bf75da1ec787dd9a5b13a559541a3a6-2567×1167.jpg ■Comment from the person in charge of the research institute This survey revealed that many employed women and women with children only have a very short amount of time for themselves each day. Now that our free time is around 10pm and it’s getting late at night, we see people who like alcohol but are drinking less and drinking less. In this regard, the reason why there is a tendency to switch to sweets such as chocolate is not only because of the delicious taste that everyone enjoys and the emotional impact of being immersed in a feeling of happiness, but also because of the emotional impact that can be had on sweets such as chocolate. This is probably because it suits the needs of women in their 30s and 40s in terms of convenience. Time spent immersing yourself in a sense of healing and freedom is extremely important when considering well-being. A study published this year by the Chokotto Happiness Research Institute (*2) found that compared to other sweets, chocolate leads to “improved positive feelings” and has a greater sense of short-term happiness. Research also shows that there are different types of chocolate, and that milk chocolate with a smooth texture makes people feel happier (*3). As seen in this survey, “chocolate and sweets made with alcohol” combine the best aspects of alcohol and sweets, and are a great companion for women in their 30s and 40s who spend most of their time at night. We can also hope that it will receive renewed attention. Please make good use of chocolate and other sweets because you can eat them quickly anywhere, whether it’s on your own time or in between work, childcare, or housework. (*3) See research on “Emotional effects of milk chocolate smoothness” published in October 2024 ■What is “Chocotto Happiness Research Institute”
https://prcdn.freetls.fastly.net/release_image/110734/52/110734-52-d2692f521c3ffb285697aad81b35697c-517×365.jpg The “Chocotto Happiness Research Institute” will be responsible for various research and information dissemination under the theme of “chocolate and small daily happiness of the heart.” We plan to conduct demonstration experiments in collaboration with in-house R&D, neuroscientists, behavioral psychology experts, and others, and present evidence showing that chocolate contributes to a little bit of daily mental happiness. In addition, we will conduct awareness surveys and sampling at times such as the new year and summer vacation, and encourage as many people as possible to incorporate chocolate into their daily lives. Our aim is to contribute to the well-being of society and individuals by elucidating the relationship between chocolate and the expected improvement in happiness. Official website: http://www.lotte.co.jp/corporate/chocott