Custom-made dress brand “Lib” holds its first runway show at Paris Fashion Week

Made-to-order dress brand “Lib” holds first runway show at Paris Fashion Week ​
LIDEMA Co., Ltd. Press release: November 8, 2024 Custom-made dress brand “Lib” holds its first runway show at Paris Fashion Week ～A sign of recovery from the Noto Peninsula earthquake. Collaboration with Kaga Yuzen artist also announced ~
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“Lib” is a custom-made dress brand developed by LIDEMA Co., Ltd. (Headquarters: Suginami-ku, Tokyo, President and CEO: Haruka Katsuo, hereinafter referred to as the “Company”), with the theme of “White Camellia” *Paris Fashion Week sponsored by GFC We held our first runway show at Spring Summer 2025. *GLOBAL FASHION COLLECTIVE (GFC) is a platform that supports designers from all over the world as a project of Vancouver Fashion Week (VFW). An organization that runs runway shows in fashion cities around the world with the aim of supporting the international development of designers, increasing their recognition with the media and buyers, and developing new markets. This collection’s theme is “white camellia,” and it is inspired by the language of flowers, which is perfect beauty and supreme loveliness, and expresses the “strength,” “gentleness,” and “delicacy” of women. A total of 12 Looks were shown. Additionally, in order to convey the brand message that “what you choose becomes your identity,” we announced collaborative works with three designers active in different fields. Works with Kaga Yuzen artist Shinobu Ichikawa, contemporary artist AYANE MIKAGI, and calligrapher KOHO attracted a lot of attention at Paris Fashion Week. In particular, the “White Camellia” Kaga Yuzen jacket, which is a work with Mr. Ichikawa, was created by Katsuo, whose identity is in Nanao City, Ishikawa Prefecture. There has been a decline in the number of Yuzen artists in the prefecture. Through presentations in the collection, we will express, in some small way, the danger of losing the unique and rich culture of the region if things continue as they are, and express our hopes for cultural preservation and recovery from the earthquake. I came up with the idea that something could be done. The collection began in silence with “268.416412037” projected, visually expressing the passage of time from the Ishikawa Noto Peninsula earthquake to the day of the runway. Models wearing “white camellia” Kaga Yuzen, which raises questions about the current state of disaster-stricken areas where recovery has not yet been fully completed, and hopes for signs of recovery, march down the runway. The audience was captivated by the beauty of the white camellias, which were painted in detail and in a realistic manner unique to Kaga Yuzen, and by the shimmering sleeves.
https://prcdn.freetls.fastly.net/release_image/152236/1/152236-1-d7f455768b80c5c8927487820fe22b9a-1800×2700.jpg Lib first collection “White Camellia” Kaga Yuzen / Kaga Yuzen artist Shinobu Ichikawa collaboration
https://prcdn.freetls.fastly.net/release_image/152236/1/152236-1-b2b2a0e257b6ab341d074558edf2ec42-1797×2700.jpg Lib first collection “White Camellia” The Tale of the Bamboo Cutter / Calligrapher Koho collaboration
https://prcdn.freetls.fastly.net/release_image/152236/1/152236-1-abc7c001dd42db991514073e81020f4c-1800×2700.jpg Lib first collection “White Camellia” AYANE MIKAGI / Contemporary Art Artist AYANE MIKAGI collaboration • What is Lib Custom-made dress brand Lib is a brand launched in 2020 by designer Haruka Katsuo, who used to be a wedding planner. The brand name is derived from the meaning of the words “Life Is Beautiful,” reflecting the desire to enrich women’s lives through wedding dresses. In preparation for their wedding day, women refine their minds and bodies to the highest level. Wearing a wedding dress gives a woman an opportunity to shine, and by expanding the occasions in which it can be worn not only on the wedding day, but also through a variety of approaches, we aim to pursue a woman’s long-lasting beauty. Masu. There are many choices in life, and each decision colors your personality. In other words, we want to be a brand that embodies the idea that “what you choose becomes your identity” because we are designers who have been close to many people’s lives. Official website: https://www.libdress.com Official Instagram: https://www.instagram.com/lib.dress/
https://prcdn.freetls.fastly.net/release_image/152236/1/152236-1-829b2bc4bf9b4fabbc6de2d17fda0ab5-1800×2700.jpg Lib Brand Designer / Haruka Katsuo After graduating from Meiji University, he got a job at a major wedding company and has been involved in producing many weddings. After becoming independent in 2016, she started working as a freelance planner and held wedding planner vocational seminars. Founded Lidema Bridal in February 2017, developing a wedding production business and wedding business consulting business. In 2020, she will launch a custom-made dress brand “Lib” as a designer. • GFC × Paris Fashion Week Spring Summer 2025 Event Overview Date: September 25, 2024 19:00 (French time) / September 26, 2024 2:00 (Japan time) Venue: La Maison des Metallos 94 Rue Jean-Pierre Timbaud, 75011 Paris, France Official material download URL ​