We are looking for “emotional video works” that capture the hearts of Generation Z. “Emo Award 2024” will be held! Applications will be accepted from November 11th Image
URL: Me and me Press release: November 11, 2024 To those involved in the media We are looking for “emotional video works” that capture the hearts of Generation Z. “Emo Award 2024” will be held! Entries will be accepted starting November 11th. In addition to screening by industry experts, we also introduced an unprecedented screening method using an “emoness” index obtained from biometric data of Generation Z Image
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information-overloaded environment, and it is difficult to capture their hearts with traditional advertising methods, so companies are required to develop new communication strategies that create empathy. “ According to “, SNS is the number one source of information that Gen Z refers to when purchasing goods and services at 62%.
Furthermore, the SNS I use is wide-ranging, including Instagram, YouTube, X, and TikTok. “Emo” is a keyword that has a big impact on the consumer behavior of Generation Z. “Emo” refers to interpersonal communication and happy empathy that is deeply connected to one’s own values and experiences. Generation Z, who grew up in an environment where good things are easily available and information is saturated, wants the world around them to become richer through products. This time, I and I and Co., Ltd. will be working with Via, who is developing “Nikkei Cross Trend,” a digital strategic media operated by Nikkei BP, Inc., and “Emomil Research,” a survey using biometric data (gaze and facial expressions) of ordinary consumers. With the cooperation of Gate Co., Ltd., we will hold the “Emo Awards 2024” to recognize expressions that resonate with Generation Z through highly empathetic stories, images, and messages from among video works produced by companies. Through this award, By promoting the creation of a culture of higher quality and emotional video expression, we aim for a future where companies and consumers can connect more deeply and fundamentally than before. About “Emo Award 2024” “Emo Award 2024” is an award that recognizes “emotional” creatives that move the hearts of Generation Z, targeting video works released in Japan from January 1st to October 31st, 2024. The award-winning works are scheduled to be announced on Thursday, December 26, 2024. For the general examination, we used the biometric data-based survey “Emomil Research” provided by Viagate Co., Ltd., to calculate the “EmoScore” from the biometric data (gaze and facial expressions) of ordinary consumers. Quantify and quantitatively evaluate the real emotions of viewers. Next, in the jury screening, experts and experts who are active on the front lines of the marketing industry will judge the entries based on criteria such as emotional impact, creativity, trendiness, advertising effectiveness, and technical ability.
https://prcdn.freetls.fastly.net/release_image/71963/136/71963-136-a85eb6b40a3fbf942cb440c4ba1d9a98-1920×1080.png [Event Overview] ■Work entry reception November 11, 2024 (Monday) to November 24, 2024 (Sunday) ■Announcing award-winning works Thursday, December 26, 2024 ■Sponsor Me and me and Co., Ltd. ■Cooperation Nikkei Cross Trend, Viagate Co., Ltd. ■Judges (*in no particular order) Mr. Shoichiro Iwata Force Marketing and Management Co., Ltd.
Representative Director and CEO Former Representative Director and President of Askul Co., Ltd. Mr. Hidehiko Nishikawa Professor, Faculty of Business Administration and Graduate School of Business
Administration, Hosei University President of Japan Marketing Society Mr. Tetsuo Katsumata Editor-in-chief of digital strategic media “Nikkei Cross Trend” Sponsor of “Marketer of the Year”, “BtoB Marketing Award”, etc. Kento Imataki Me and me and CEO Co., Ltd., a generation Z planner His books include “Emo consumption” [How to apply] In addition to self-recommendations from companies, individuals can also apply for other nominations. ■Application period Monday, November 11, 2024 – Sunday, November 24, 2024 ■Application target Video works released in Japan from January 1, 2024 to October 31, 2024 (any format such as TV commercials, web video works, social media advertisements, etc.) ■How to apply Please fill out the required information in the designated application form from the official website. Click here for application and details:
https://emo-award.com/ Through this award, we aim to discover expressions that resonate with Generation Z and encourage creative innovation in the advertising industry as a whole. We look forward to receiving your innovative and moving works. About Nikkei Cross Trend
https://prcdn.freetls.fastly.net/release_image/71963/136/71963-136-574a8531f38c991a6e3e54497c9b3d7e-1200×630.png “Nikkei Cross Trend” ( https://xtrend.nikkei.com/ ) is a digital media that provides information on marketing strategies, product
development, new business creation, etc. Based on data and examples, this book provides detailed information on the front lines of new product development, marketing strategies, and business strategies of companies, which are changing due to advances in digital technology. We will reveal the key points of “selling products” and “service development.” The target audience is a wide range of business people, including corporate management planning, new business development, product planning and development, systems, marketing, sales, and customer contact, and we mainly deliver websites, smartphone sites, and smartphone apps. [Company Profile] Company name: Nikkei BP Co., Ltd. Address: 4-3-12 Toranomon, Minato-ku, Tokyo President and CEO: Tetsuya Iguchi URL: https://www.nikkeibp.co.jp/ About Viagate Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/71963/136/71963-136-1a866d59eb478b75399ad680a0325074-3900×2547.jpg Viagate Co., Ltd., with the mission of “Building a social
infrastructure that allows everyone to make informed and rational decisions through valuable information,” acquires and analyzes people’s “natural communication resolution” as it is. We develop and provide innovative data marketing technology. The company’s “Emo Mill Research” reads and visualizes the true reactions of consumers from their gaze and facial expressions. By using AI interviews, which we also provide, to reveal the deep psychology that cannot be captured with conventional surveys, we provide new discoveries that lie between people and between people and brands (products and services). I will. This company is attracting attention as a revolutionary solution that overturns common sense in marketing. ■Company profile Representative Director and President: Morio Shimosaki Address: Ninomiya Building R140, 18-4 Sakuragaoka-cho, Shibuya-ku, Tokyo Business content: Development, operation and marketing support business of the insight survey platform “Emomil” HP: https://www.viagate.com/ Emomil Research: https://emomilresearch.com/ About me and me and the company
https://prcdn.freetls.fastly.net/release_image/71963/136/71963-136-1589271c039a143e3f6999e11f0fb693-1920×1080.png Me to Me to Co., Ltd. is a planning and marketing company that represents Generation Z. Many projects unique to Generation Z are blooming. We will be in charge of everything from insight research, planning, creative production, and communication that incorporates the perspective of the real Generation Z living today. We are also implementing new ways of working, including a remote system, sauna employment, and working in rural areas. Many companies are being born from within the company, with the aim of having all members be geniuses. ■ Company profile Representative Director: Kento Imataki Address: 3rd floor, Navi Shibuya V, 5-5 Maruyamacho, Shibuya-ku, Tokyo Business content: Planning and marketing business related to Generation Z, brand business HP: https://boku-to-watashi-and.com
