[Yurindo Co., Ltd.] Grand opening of “Yurindo Shonandai West Plaza Store” on November 22nd A kids space with the theme of “protecting children’s future”
Yurindo Co., Ltd. Press release: November 12, 2024 November 22nd: Grand opening of “Yurindo Shonandai West Plaza store” Kids space with the theme of “Protecting children’s future” ~Creating a bookstore that creates new encounters that connect with the local community~
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https://www.yurindo.co.jp/store/shonandai/ Release summary 1. Store concept: “Become a local base that provides relaxation and
stimulation” We aim to be a store that provides color to people’s daily lives while valuing the sense of security that local people can feel free to drop by. 2. Store features: “Shonandai colors” corner created with local people and students Development of children’s books with the theme of “protecting children’s future” 3. Opening featured product: R.B. Buccolo new goods from YouTube channel “The World Only Yurindo Knows” 4. Opening novelty additional information: Distributing a free paper with contributions from people connected to Fujisawa City Store characteristics ◆“Shonandai colors” corner created with local people and students We carry items recommended by people in the Fujisawa area and communicate the unique charm of the area.
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https://prcdn.freetls.fastly.net/release_image/135515/20/135515-20-a1616cd09263b86e2f9a34a1af557c83-450×450.jpg Green tea “Kitsuneppa” Collaboration with Chakumi, a Japanese tea specialty store run by tea master Ken Sasaki, who is certified by Fujisawa City as a Fujisawa Meister (a technician with excellent skills who supports civic life and industry). I did. We will be selling 3 types of original roasted Japanese tea using Kanagawa’s branded tea “Tanzawa Daisen Tea”. You can enjoy a perfect cup of coffee in between reading or when you want to take a break. “SACHI confectionery” original sweets set 1,250 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/135515/20/135515-20-f794a877576ed32cee6b7dbc1b011625-598×617.jpg SACHI confectionery original sweets set (image) “SACHI Sweets” is a confectionery shop adjacent to our store that manufactures and sells plant-based sweets made from rice flour that are gentle on the body. It is free of the three major allergens and does not contain eggs, dairy products, flour, or refined sugar. We also offer delicious cakes and Western sweets for those with food allergies. For a limited time, the Shonandai colors corner will be offering a sweets set that includes cookies printed with the Yurindo logo. Yurindo original blend essential oil “Garden of Light”, “Words” Limited to 30 each, 2,200 yen each (tax included)
https://prcdn.freetls.fastly.net/release_image/135515/20/135515-20-595bf6a4583d54b1929b18640e0507ba-3900×3882.jpg Garden of Light (left), Words We will be selling aroma oils originally mixed by Sakiko Yamamori, an aromatic perfumer who produces incense in the planetarium of the Shonandai Cultural Center. “Garden of Light” It’s a citrus-filled scent that evokes the image of herbs shining freshly in the morning sun, lifting the corners of your mouth and elevating your mood. When you feel depressed or want to refresh, it will clear your mind and make you feel positive. “Words” It is formulated with the image of a forest of books to help you relax, clear your head, and concentrate in your own time. The hustle and bustle disappears and you can enjoy your time reading while enjoying the scent. There is a niche (masu) – Niche theme bookshelf pursued by local students –
https://prcdn.freetls.fastly.net/release_image/135515/20/135515-20-b3740cfffc8e72aade940e6ffc2046ed-656×355.jpg Niche shelf image The word “niche” originally referred to a “gap” or “indentation,” and has since been used to mean “unusual” or “unusual.” This bookshelf was selected by a university student living in Shonandai in order to explore and express “niche themes that interest me at the moment.” The way of thinking that bridges the gap between society and common sense, and the feeling that is usually kept in the “hollow” of one’s own heart – empathize with their niche themes If you do, please pick up the book. Theme: An inventor’s recommendation for you eccentric people Message from a student: There are feelings that cannot be compromised, and there are realities that cannot be compromised. For such an eccentric person, I send you a spirit that turns your imagination into reality. I chose this book because I wanted people to be moved by that kind of spirit. The shelves are lined with books that collect eccentric people from all over the world, books that help you face the feeling of loneliness that makes you feel isolated from those around you, and books that help move society forward. These are my messages of encouragement to those of you who have not given up on your ideals yet. Theme: Recovering “something” that I lost because I tried to become an adult Message from a student: I have always been told to “grow up quickly,” and I believed that as I grow up, I can do more things and expand my world. However, as I grew older, I realized that as I grew older, I lost something that I took for granted as a child. What exactly was that “something”? I made this bookshelf a place where I can once again encounter the “something” I lost. Theme: Me from that time that can only be preserved in books Message from a student: The present exists because of the past. To never forget who I was then, who made me who I am now. We will introduce how to deal with the kind of books you choose at turning points in your life. Whether it’s a book you like or a book you’ve always admired. A book that will help my future self remember who I am now. Having lived for 21 years, I choose this book. Now, what book would you choose that represents your life? ◆Children’s book corner with the theme of “protecting children’s future” The books are divided into four zones for each generation: “Living,” “Nurturing,” “Reading,” and “Enjoying.” In the “Nurture” zone, we are proposing books related to sustainability (SDGs, disaster prevention, etc.) with the theme of “protecting children’s future.” We are also planning to hold events in the kids’ space where you can read aloud and try out educational toys.
Opening featured products PENON R.B. Buccolo Art Postcard Shonandai Ver. Wooden 1 piece / 660 yen (tax included)
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https://prcdn.freetls.fastly.net/release_image/135515/20/135515-20-9a898e3596758f18b3adc2d6ddb61b33-604×361.jpg This is a wooden postcard depicting R.B. Buccolo, the MC character of Yurindo’s official YouTube channel “The World Only Yurindo Knows,” enjoying the town of Shonandai. In front of the Fujisawa City Shonandai Cultural Center, Fujisawa City’s city birds, the kingfisher, and the buccolo are happily chatting, saying, “They have matching colors!” Fuji, the city’s flower, adds color to the clear blue sky. PENON’s wooden postcards reproduce the touch of an oil painting with detailed irregularities, giving them a texture that cannot be expressed with paper postcards. Made of sustainable wood made from recycled scraps and scraps, it is sturdy and recommended for display on shelves or tables as interior decoration. About the YouTube channel “The world that only Yurindo knows” This is a channel where our staff lovingly conveys various aspects of the world that only Yurindo knows. R.B. Buccolo is an original character of the Horned Owl who serves as the program’s MC. Its charm point is its curious and colorful feather horns. Channel opening date: June 30, 2020 Number of subscribers: 312,000 (as of November 11, 2024) Yurindo official website YouTube introduction page: https://www.yurindo.co.jp/youtube-yuseka/ Opening novelty free paper “Connecting with people in the city” Distribution period: Friday, November 22nd until supplies last. We have created a free paper that expresses Yurindo Shonandai West Plaza store through reading material. With the theme of “relationship with the town,” we will ask local people to contribute, and at the same time we will also publish a report on the “Shonandai Town Conference” as content that connects stores and the community. *The Shonandai Town Meeting is an opinion exchange meeting held in August to hear opinions from local residents about Shonandai. • Title: Free paper
commemorating the opening of Yurindo Shonandai West Plaza store “Connecting with people in the town” • Format: 12 pages A5 size • Contents: “Shonandai Town Conference” Report Contribution 1. “Local Fujisawa and I” Yume Tsujido (mystery writer, from Tsujido, Fujisawa City) Contribution 2. “Kitsuneppa” Mr. Ken Sasaki (Tea Master/Fujisawa Meister) Contribution 3. “Regional revitalization as a student” Daichi Nishikawa (Keio University, member of the Shonandai District Local Development Promotion Council) Store information etc. • Distribution: We will give it to you free of charge at the store. • Number of copies: 500 copies (will end as soon as it runs out) The image is for illustrative purposes only. Fair and project titles are current contents. Specifications are subject to change without notice. Future store information will be announced on the store website and SNS.