mitoriz Co., Ltd. Updated the functions of the marketing dashboard service “Point of Buy-α”

[mitoriz Co., Ltd.] Updated functions of marketing dashboard service “Point of Buy-α” ​
mitoriz Co., Ltd. Press release: November 12, 2024 Updated functions of marketing dashboard service “Point of Buy-α” -Added analysis menu with cluster information using AI clustering tool “Target Finder(R)”- Mitoriz Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Hiroshi Kinase) is currently providing this service in collaboration with Tokyu Agency Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President and Executive Officer: Toshiyuki Kosaka) A new analysis menu that adds cluster information from Target Finder (R)* will be added to the marketing dashboard service “Point of Buy-α” and will be available from November 20, 2024. This new feature enables more refined targeting and consumer analysis, providing further insight into your marketing strategy.
https://prcdn.freetls.fastly.net/release_image/106780/62/106780-62-47640c8f0c9db45aa9c011b532feb674-1819×638.png

The new offering will be a combination of the currently available marketing dashboard service “Point of Buy-α” (hereinafter referred to as POB-α) and Tokyu Agency’s AI clustering tool “Target Finder(R)”. marketing services. This service not only allows you to quickly understand sales comparisons and chronological trends of your own and competing brands based on consumers’ actual purchasing conditions based on receipt data, but also not only within your own product category but also across channels/categories. By assigning shopping behavior clusters, it is possible to understand the customer image with higher resolution. Specifically, in addition to making it easier to infer the reasons for a brand’s support and usage scenarios, it also clarifies potential customer groups and deepens customer understanding. By using this service to formulate marketing
strategies, plan implementation, and verify effectiveness, we will realize more efficient analysis and support customer decision-making.
https://prcdn.freetls.fastly.net/release_image/106780/62/106780-62-1370606573e45d78296ee725d012d249-1107×399.png ▼“PoB-α cluster analysis” analysis result display image 1.
https://prcdn.freetls.fastly.net/release_image/106780/62/106780-62-27d31a77bc474de30c14818963e96427-1047×686.png ▼“PoB-α cluster analysis” analysis result display image 2.
https://prcdn.freetls.fastly.net/release_image/106780/62/106780-62-e9e2229ff5a8ae11670e6a071dada34c-1280×658.png ◆About Target Finder(R) It is a purchasing and behavior analysis tool developed by Tokyu Agency based on APOSTOOL (currently PLASMA) developed by the National Institute of Advanced Industrial Science and Technology (AIST), and has been on sale since July 2015. It is an analysis tool for companies that own big data (large-scale customer data) such as retail and service industries to carry out more efficient marketing measures based on customer purchases and behavior. Using data that shows what and how much, things with similar behavior are grouped together (clustered). It is used by a variety of companies, including retail businesses, common point businesses, and companies that own their own websites. ◆Consumer purchasing behavior data service “Point of Buy(R)” This service utilizes one of the largest consumer purchasing databases in Japan to support the marketing of manufacturers, retailers, etc. Since we utilize purchasing information written on receipts, we can collect retail chain data that is not disclosed in POS or ID-POS data, as well as purchasing behavior across business categories linked to individual users (single source). You can understand intermittent purchasing behavior such as items purchased together. ◆Features of marketing dashboard service “Point of Buy-α” – Based on BI tools that can be used on a browser, data can be easily accessed at any time. – Based on actual purchase data based on 10 million receipts per month, it is possible to analyze your own brand, competitive products, and other categories across channels. ・You can visualize sales breakdown and chronological trends on BI tools and understand the data intuitively. – Simple menu design makes the interface easy to use even for beginners. *Purchase data used in this service is provided by Mitoriz Co., Ltd. with the consent of the user to be provided to a third party, and does not include information that can identify individuals. Tokyu Agency Co., Ltd. receives and uses only purchasing data and does not identify specific individuals. [mitoriz company profile] Company name: mitoriz Co., Ltd. Head office location: 5th floor, Sanyo Akasaka Building, 3-5-2 Akasaka, Minato-ku, Tokyo Established: July 2004 / Capital: 100 million yen Representative Director and President: Hiroshi Kinase HP: https://www.mitoriz.co.jp/ Utilizing a network of more than 600,000 registered staff (including survey members), mainly housewives nationwide, we cover more than 227,537 stores such as drug stores, supermarkets, convenience stores, and specialty stores nationwide from Hokkaido to Okinawa, and provide sales support ( rounder) and market research (mystery shoppers, in-store surveys, etc.). Utilizing the Cast Data Network, we will create new
connections, reveal the latent value of people and things, provide new value to society, and solve social issues through business.
[Inquiries] mitoriz Co., Ltd. Corporate Headquarters Management Department Public Relations Person in charge: Tanaka TEL: 03-6328-0052 FAX: 03-6328-3631 MAIL: press@mitoriz.co.jp [Tokyu Agency Company Profile] Company name: Tokyu Agency Co., Ltd. Head office location: Hibiya Fort Tower, 1-1-1 Nishi-Shinbashi, Minato-ku, Tokyo
Established: March 1961 / Capital: 100 million yen Representative Director, President and Executive Officer: Toshiyuki Kosaka HP: https://www.tokyu-agc.co.jp/ Established in 1961 as a general advertising company for the Tokyu Group. With the vision of “becoming a company that co-creates experiential value by supporting the growth of customers’ businesses,” we provide solutions that integrate mass, digital, and real customer contact points of the Tokyu Group.