Mizkan Holdings Co., Ltd. Fumiya Takahashi is very excited about the “inspiring meal” using “Mizkan Shir o Dashi”

[Mizkan Holdings Co., Ltd.] Fumiya Takahashi is very excited about the “inspiring meal” using “Mizkan Shiro Dashi” ​
Mizkan Holdings Co., Ltd. Press release: November 12, 2024 Fumiya Takahashi is very excited about the “inspiring meal” using “Mizkan Shiro Dashi” ~New CM “Shirodashi Live” version will be released sequentially on November 12th (Tuesday)~
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Mizkan Co., Ltd. (Headquarters: Handa City, Aichi Prefecture, President and CEO: Tomoyuki Yoshinaga, hereinafter referred to as Mizkan) has appointed actor Fumiya Takahashi as a new commercial for “Taste (R) Shirodashi” used by professionals. The “Shirodashi Live” version will be released on TV and Mizkan’s official YouTube channel. About the new CM “The taste used by professionals, Shiro Dashi” is a white soup stock that is proud of its flavor, which is made by adding the richness and flavor of chicken stock to the combination of kelp and bonito stock. You can enjoy the richness that is unique to local chicken stock. And now, through a new commercial, we will convey to everyone that everyday menus can become even more delicious simply by seasoning them with this product. In the CM “Shiradashi Live” version, we used Fumiya Takahashi, who actually has a chef’s license and is also known as a lover of cooking. We will deliver several patterns of people getting very excited about the “exciting meal” made by adding white dashi to their usual dishes. Please pay attention to Mr. Takahashi’s brilliant frying skills and rich reactions that express the deliciousness. New CM story “Shirodashi Live” Edition The main story begins with actor Fumiya Takahashi stuffing his mouth with stir-fried vegetables in the kitchen. The stir-fried vegetables are soaked in the delicious flavor of the free-range chicken by pouring white soup stock over them, and you’ll be surprised to hear, “It’s delicious!” After that, Takahashi-san says, “I’m so excited!” and cuts of fried chicken and oyakodon with white soup stock are introduced. Mr. Takahashi twists his body in delight because of how delicious it is. Next, he shakes the frying pan with an excited expression and stir-fries the fried rice, then stuffs his mouth with the “dashi fried rice” and exclaims, “Hmmm!” in a daze. At the end, Mr. Takahashi, who was excited after eating the “Kanjo Meshi” infused with the delicious flavor of free-range chicken, narrated, “Free-range chicken in white broth is invincible!” with a confident expression on his face as he tasted the deliciousness of the white broth. I’ll tell you what. CM “Shirodashi Live” version (15 seconds) Storyboard
https://prcdn.freetls.fastly.net/release_image/65533/474/65533-474-509a6bacbb0942edfe8b9c585bb23ef0-1599×2261.png About “The taste used by professionals: Shirodashi” We are proud of our white soup stock, which is made by adding the richness and flavor of chicken stock to the combination of kelp and bonito stock. It is characterized by the richness of free-range chicken stock. It has the same taste as the commercial product “Jidori kelp white dashi” used by professional chefs.
https://prcdn.freetls.fastly.net/release_image/65533/474/65533-474-4b9d0d9fc9f502108e5079c4e85da142-758×636.png Post-shooting interview Q1. Please tell us your impressions of shooting the commercial. Following the drama, you got a role that involved cooking scenes, how was it? I think I was able to approach the shooting with an honest feeling of enjoying the food. I often use this white dashi, but when I taste it and think something is missing, I add white dashi and it instantly approaches my ideal. I think it’s appealing because it’s liquid and easy to use, and it can produce a delicate taste. They have always helped me by becoming a bridge to my ideal taste. Q2. Please tell us your impressions after using Mitsukan’s Shiro Dashi in your photo shoot. What did you think of the menu made using Mitsukan’s white soup stock? Stir-fried vegetables and fried chicken have a punchy and impactful flavor, but I think using white soup stock gives them a mellow flavor. I thought that by seasoning and finishing with white soup stock, it would add a lightness that you could eat as much as you want. When I tried it, I was surprised at how well seasoned it was, and also found that the flavor of the white soup stock soaked into the batter, making it delicious. It was fun to discover the charm of Shirodashi through the commercial shoot. Q3. In the commercial, Mr. Takahashi is obsessed with fried rice with white soup stock, but is there anything that Mr. Takahashi is so obsessed with that he loses himself? ​ I’m obsessed with sweating in the sauna. I went to a bedrock bath for the first time the other day, and it was amazing. In addition, I am enjoying the sauna at home using products that allow me to enjoy the sauna feeling in the bathtub. Performer profile Fumiya Takahashi Date of birth: March 12, 2001 Birthplace: Saitama Prefecture He made his acting debut in 2019 with “Kamen Rider Zero-One.” Since then, she has appeared in dramas such as “Saiai”, “Kimi no Hana Naru”, and “Fermat’s Cooking”. He won the New Actor Award at the 47th Japan Academy Awards for “Kai Uso Nikki,” which was released in 2023. Most recently, the movies “Teasing Master Takagi-san” and “Blue Period” He also played the leading role in the drama “Legendary Head Sho” and the movie “That Person Disappeared.” The movie “Boy and Dog” (to be released on March 20, 2025) is on the waiting list.
https://prcdn.freetls.fastly.net/release_image/65533/474/65533-474-a6a3873c39eb4598ea78c35322d3bbb0-960×1264.png CM overview Title: “Shirodashi Live” version (15 seconds) Cast: Fumiya Takahashi ・TV commercial Broadcast start date: Saturday, November 16, 2024 Broadcast area: Keihanshin, Chugoku-Shikoku, Kyushu (including Okinawa) ・Mizkan official YouTube channel Release date: Tuesday, November 12, 2024 URL: https://youtu.be/DHoxLmKhf_Y Based on our corporate philosophy of “Put yourself in the shoes of a buyer and put your whole heart into making quality products,” Mizkan strives to provide customers with “deliciousness and health” through our products and menus. “The taste used by professionals: Shirodashi” Public Relations Office (Dentsu PR Consulting) Person in charge: Seino TEL: 090-2970-3634 MAIL: sena.seino@dentsuprc.co.jp Morimasa TEL: 080-4081-9871 MAIL: haruka.morimasa@dentsuprc.co.jp ＜General inquiries regarding products＞ Mizkan Group Customer Service Center HP: https://faq.mizkan.co.jp/