POLA ORBIS Holdings (new business) ~ “ERAM”, a fragrance that helps you enjoy scents on your own with your “sensitivity” ~ “Perfume exhibition that you can wear intuitively” Event report

[POLA ORBIS Holdings (new business)] ～Enjoy scents on your own with “ERAM”, a fragrance that is on your side with “sensitivity”～“Perfume exhibition that you can wear intuitively” Event report ​ POLA ORBIS Holdings (new business) Press release: November 13, 2024 ～Enjoy scents on your own, “ERAM”, a fragrance that is on your side
“sensitivity”～“Perfume Exhibition that You Can Wear Intuitively” Event Report The fragrance brand “ERAM” by POLA ORBIS Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Kiichi Yokote) stimulates the senses of sight, hearing, and smell, leading to the selection of scents that go beyond the boundaries of the senses. , “Perfume exhibition that you can wear intuitively” will be held from November 8th (Friday) to 9th (Saturday) at Omotesando Assembly Hall, Tokyo (Harajuku Piazza Building B1, 4-26-18 Jingumae, Shibuya-ku, Tokyo). It was held.
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Exhibition event status ■A new customer experience that eliminates preconceptions about fragrance ​ ~ A proposal for a free encounter with scents where you can choose scents from “pictures” and “words” ~ The fragrance market in Japan is expanding year by year, with a variety of domestic and international brands being developed, and now that the holiday season is upon us, the market is becoming even more exciting, with each company releasing new perfumes. At the perfume counter where many people visit, I often hear conversations such as “What kind of scent do you like?”, “Is it for women or men?”, and “This is a very popular perfume.” I think I’ll do it. Even if the scent is the same, each person perceives it differently. The sense of smell is one of the most personal and delicate senses that is connected to our lives. However, when choosing a perfume, we are influenced by the opinions and information of those around us, and the stereotypes of our images, and we stop thinking and feeling. Does that choice cover your own sensibilities? “ERAM” is a fragrance brand provided by POLA ORBIS Holdings, based on the concept of fragrances that eliminate such preconceived notions about scents and enjoy scents on your own, with sensibilities on your side. The 16 types of perfumes have different drawings, titles, and words, and are designed to stimulate not only the sense of smell but also multiple senses. We offer experiences and scents that will make your encounters and choices come true. At the recently held “Intuitive Perfume
Exhibition,” we exhibited art that visually stimulates the
sensibilities, such as drawings, titles, and words drawn on 16 types of perfume, and introduced the world of ERAM. We have created a space where you can be more immersed and enjoy the experience. Many people came to the event and were able to enjoy the experience of
subjectively choosing a perfume.
https://prcdn.freetls.fastly.net/release_image/109081/18/109081-18-0b59b4804537fe7ea6533ce7082de84f-1733×2600.jpg You can enjoy a variety of art, words, and scents
https://prcdn.freetls.fastly.net/release_image/109081/18/109081-18-a87e2230f791f469138d769ae02bbe7a-1733×2600.jpg The touch-up space was popular at events. We will also expand it in future POPUP. ・A new perspective that was unlikely. I fell in love with the perfume I chose based on my intuition (woman in her 20s)” ・If you ask me, I think that when it comes to perfumes, I may not be choosing perfumes based on myself as much as I thought. I enjoyed the experience of choosing from pictures and words intuitively. (Male in his 20s) ・Since I often receive perfumes, I don’t often choose them myself, but I was happy that I was able to try out a lot of perfumes and arrive at a scent that I really liked by connecting it with my own memories. (Male in his 20s) ・I was able to find a scent that I liked in a different genre than the perfumes I usually wear because she suggested ways to choose without preconceived notions, and I had a lot of fun. (Female in her 20s) ・I like perfumes and have a lot of them, but I tend to lean toward scents that are somehow similar. I was happy to discover a scent with a different taste than usual. (Female in her 30s) ・I came to see it because I saw it on the news and was curious about it, but both the art and the words really touched me, and it turned out to be a very fulfilling time. I had never chosen a perfume like this before, so it was very refreshing. (Female in her 20s) ・When I chose a perfume based on the art that caught my eye, I was surprised to find that it smelled just right. There are perfumes that you can choose based on your intuition! (Male in his 30s) ・All the scents were wonderful. It’s not a strong scent, but it has a relaxing scent that makes you want to sniff it deeply. The painted messages also touched my heart, and I was able to find a perfume that I thought was the one. (Male in his 20s) ・The price was reasonable, the experience was interesting, and it was hard to choose between all the scents. I was glad that I had the luxury of time to face myself and that I was able to spend it in a meaningful way. (Female in her 30s) ・I felt that art x fragrance was an unlikely proposal. It was a strange experience where I took time to reflect on myself, and memories emerged from the scent, and I felt like I was being guided by the scent. It was so good that I want to experience it with my friends next time. (Female in her 30s) ・As recommendations for everything that are close to me come out on my mobile, it was actually refreshing and nice to be able to choose what I like based on my current sense (male in his 20s) From November to December, we will be holding a POPUP event in the Harajuku-Shibuya area where you can fully experience the world of Elam. Please feel free to drop by.
https://prcdn.freetls.fastly.net/release_image/109081/18/109081-18-fd398d53edfb9cdcad34d673267ab29b-3900×3900.jpg Harajuku Harakado 4F POPUP space [Event Schedule] ☑11/13 (Wed)-11/20 (Wed) 11:00 – 21:00 TOKYUPLAZA Harajuku “Harakado” 4F Harappa 6-31-21 Jingumae, Shibuya-ku, Tokyo, Harajuku Square ☑12/7 (Sat)-12/20 (Fri) 11:00 – 21:00 MIYASHITAPARK 6-20-10 Jingumae, Shibuya-ku, Tokyo *The latest information is published on ERAM’s official website and Instagram. Please follow us. HP: https://eram.jp/ Official IG: https://www.instagram.com/eram_fragrance/