【HQ Co., Ltd.】 ORBIS Co., Ltd. introduced “Cafeteria HQ”. Expanding use for reskilling and femcare
HQ Co., Ltd. Press release: November 13, 2024 ORBIS Co., Ltd. introduced “Cafeteria HQ”. Expanding use for reskilling/femcare Switching from a major cafeteria plan. Recreational use fell by a quarter. “Welfare benefits as an investment” that have been promoted in line with human resources strategies
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https://hq-hq.co.jp/cafeteria ) has been introduced by ORBIS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director and President: Takuma Kobayashi). ■ Background of introduction (issues to be solved/purpose of measures) ORBIS Co., Ltd., a beauty brand focused on skin care, has long introduced a cafeteria plan. However, there were the following issues. [Human resources strategic issues] • The use and effects of welfare benefits are not linked to human resources strategy • We want to promote usage that contributes to systematic learning and daily work/productivity improvement • I want you to use it as an option to work and grow in your own way [Issues in welfare programs to date] • Improved convenience of cafeteria plan • Building an easy-to-understand UII/UX that does not require a huge manual • Due to the above improvements, bulk applications at the end of the fiscal year and reduction in usage for point consumption • Head office staff/store staff, etc. Responding to differences in needs depending on job type and work style Is it possible to update the usage from a cost to an investment that autonomously brings out the power of each employee? While considering this, we decided to consider “Cafeteria HQ.” In the end, we received high expectations for the design in line with HR strategy and easy-to-use UI/UX, and decided to implement it. ■ Reasons and deciding factors for deciding to introduce it [Design and use can be promoted in line with human resources strategy] • Reskilling support: Strengthen support for skill up/learning category • Learning point slope: Designed with 3x to 5x • Content selected by HR will be supported with 5x points (up to 100,000 yen) • Healthcare support: Newly established femcare area. Strengthening support for women’s health issues • Point tilt towards healthcare: Designed with up to 3x • Support Femcare with 3x points (up to 60,000 yen) • Can be designed without package plans (discounts and preferential services) • Focus on investing in cafeteria plans with high usage rates • Reducing overall costs, enriching the menu, and returning points [UI/UX design that improves employee experience is possible] • Easy login method • Log in with your email address, not your unique ID • Top page customization • Banner display for easy-to-understand category classification and point slope • Intuitive UI that can be used without a manual • Individually optimal recommendations tailored to staff attributes • Learning is recommended for staff working at the head office, and Femcare is recommended for staff working at stores. Lineup and recommended menus can be displayed separately
https://prcdn.freetls.fastly.net/release_image/89608/92/89608-92-27dabd72f83384bdcc0453877d4639fb-2202×1172.png ORBIS Co., Ltd. Cafeteria HQ Login Page
https://prcdn.freetls.fastly.net/release_image/89608/92/89608-92-bbf9a67ec1c7767777aced5899058f4a-1449×693.png ORBIS Co., Ltd. Cafeteria HQ Member Screen ■ Introduction effect [Confirmed the change in usage in accordance with the human resources strategy as planned] In particular, the response to the point slope category was quick, and we have confirmed that users are continuing to use it. The motivation to utilize the cafeteria plan was increased. • Use of reskilling: expanded by 1.4 times • You can use it for attending Udemy courses, taking MBA courses at GLOBIS Business School, cosmetics certification exam fees, etc. • Healthcare utilization: 2.7x increase • The use of femcare is increasing, and it is used for regular hospital visits and prescriptions. • Use for leisure and entertainment: reduced by one-fourth
https://prcdn.freetls.fastly.net/release_image/89608/92/89608-92-9c9af22885fcb7b4721ba2456d30033f-1455×1030.png *Comparison with information when using the conventional cafeteria plan Calculated based on the usage results for one month after introducing “Cafeteria HQ” Point usage in the cafeteria plan is summarized in the following 8 categories: a) remote work, b) reskilling (skill improvement), c) fitness /Exercise, d) Healthcare, e) Childbirth/Childcare, f) Nursing care, g) Grooming assistance, h) Leisure/Entertainment [About Amazon automatic linkage function] • People say it’s convenient because you can see each product and place orders using points. [About advance payment] • Approval speed is fast. The check will be completed in about 2-3 days • High praise for the operation that will be reflected in the next month’s salary if applied by the end of the previous month
■ ORBIS Co., Ltd. Cafeteria HQ introduction comment
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https://prcdn.freetls.fastly.net/release_image/89608/92/89608-92-6f0a61ae10d36defe90463f345919899-3900×3900.jpg Orbis Co., Ltd. HR General Manager Yuki Okada The value provided by ORBIS is “SMART AGING(R).” Just as we see value in bringing out the beauty in each person, we believe that each employee has a diverse personality, and that unleashing that power will lead to the growth of the individual and the organization. We have designed our welfare programs with a philosophy that reflects our business strategy, and have decided to introduce a “Cafeteria HQ” to meet the needs of diverse employees and encourage them to take on new challenges. Image
URL: https://prcdn.freetls.fastly.net/release_image/89608/92/89608-92-255c7e985893e19e8d4095bd40e60407-3900×3900.jpg Orbis Co., Ltd. HR Department Emiko Kusunoki (person in charge of implementation) Switching to “Cafeteria HQ” has improved the UI, making it easier to log in and explore the menu. Many people say, “It’s an easy-to-understand site, so you don’t get lost,” and people use it every day when they need it. Previously, the usage status was searched and confirmed by employee, but with “Cafeteria HQ”, you can check the entire application status and details in real time and in a list display. We have also been able to confirm overall trends, such as users using the services recommended by the company, such as learning and femcare. We have achieved an operation that is easy to use for both employees and human resources managers. In the future, we will expand the range of direct orders such as book delivery via Amazon, and expand the menu that allows customers to order without having to pay in advance, which I think will lead to employee satisfaction. We look forward to seeing Cafeteria HQ continue to evolve and become easier to use from a user’s perspective.
