SIGNING Co., Ltd. Making sustainable Christmas trees using cedar and cypress that cannot be found on the market. Holding a workshop to learn about forestry issues

[SIGNING Co., Ltd.] Making sustainable Christmas trees using cedar and cypress that cannot be found on the market. Holding a workshop to learn about forestry issues ​ Image
URL: SIGNING Co., Ltd. Press release: November 13, 2024 Making a sustainable Christmas tree using cedar and cypress that cannot be found on the market. Holding a workshop to learn about forestry issues [Tokyo Chainsaws × SIGNING] Communicating forestry issues through Christmas tree making
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SIGNING Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Takahiro Maki, hereinafter referred to as SIGNING), along with Tokyo Chainsaws Co., Ltd. (Headquarters: Nishitama-gun, Tokyo), a forestry company based in Hinohara Village, Tokyo, are originally located in the market. We will begin offering a workshop program called “Christmas Tree Urappon” that will teach children about forestry issues through the creation of Christmas trees using branches and leaves of cedar and cypress that are not commonly available in Japan. Communicating the value of “unused wood” in an easy-to-understand manner through “Christmas trees” Currently, Japan’s forestry industry is facing a variety of issues, including declining timber prices, a shortage of workers, and an increase in unmanaged forests. Unlike natural forests, artificial forests that have been touched by humans cannot remain healthy unless they are continuously managed by humans, and the risk of natural disasters such as landslides increases, so it is important to protect forestry as an industry. It is important for society to go. One way to change this situation is to increase the value of timber and forest resources. In the past, in lumber sales, only the “straight trunk with few knots that can be used as building materials,” which accounts for approximately 50% of each tree, was harvested and placed on the log market. If we can add value to parts of wood that are currently unused, such as branches, roots, and the tips of trees, the value of each tree as a whole will increase, creating new forest resources and increasing the amount of forest resources. This leads to valorization. In this program, Christmas trees are traditionally associated with fir trees, but by deliberately using cedar and cypress, which are coniferous trees native to Japan, we draw attention to Japanese wood, and we also use materials that would otherwise be thrown away without being sold on the market. By utilizing the tip of the tree called “Urappo”, we aim to add new value to “unused wood” and to spread the word about “unused wood” and educate people about its effective use. . By naming the Christmas tree “Urappon” and making it into a character so that children can easily understand it, we aim to convey in an easy-to-understand manner the issues faced by forestry that are far away from everyday life. Additionally, a portion of the proceeds from this workshop will be donated to the creation of sustainable forests in Tokyo. ・Workshop overview “Christmas tree up”
https://prcdn.freetls.fastly.net/release_image/97754/60/97754-60-bc4a240edd5245c85cd4cb8ba56e7da0-3000×2002.jpg Urappon is made from the Urappo tree, which is a Japanese cedar and cypress tree that grows in abundance in the mountains throughout Japan. “Urappo” is the top part of a tree where the trunk becomes thinner. Although they were full of energy, most of them were thrown away. This winter, we delivered Urappo to everyone so that they could see it, touch it, and use it. Please try making your own favorite Urappon. Planning and production: SIGNING Co., Ltd. Planning and management: Tokyo Chainsaws Co., Ltd. ・Implementation schedule 1. December 8, 2024 (Sunday) Shinagawa City Environmental Learning Exchange Facility Ecole Togoshi Time: 10:30-12:00/14:00-15:30 (1.5h) Number of people: 20 groups each time *Lottery Target: 4 years old and older (accompanied by a guardian until 3rd grade of elementary school) Location: Ecole Togoshi 3F multipurpose space (Togoshi Park, 2-1-30 Toyomachi, Shinagawa-ku, Tokyo) Recruitment period: Recruiting ~ 11/17 Participation fee: 1,000 yen Click here to apply ( Ecole Togoshi website ) 2. Saturday, December 14, 2024 SusHi Tech Square Time: 12:30-14:00/15:00-16:30 (1.5h) Number of people: 10 groups each time *First come first served Target: 4 years old and older (children up to 3rd grade of elementary school must be accompanied by a guardian) Location: SusHi Tech Square (3-8-3 Marunouchi, Chiyoda-ku, Tokyo) Recruitment period: Recruitment will start on the website from around November 22nd (Friday) *First come first served Participation fee: Free Click here to apply ( SusHi Tech Square Website ) 3. December 15, 2024 (Sunday) Keigaoka House Time: 10:30-12:30 (2h) Number of people: 10 groups *Lottery Target: Parents and children older than age Location: 2F Children’s Table (4-5-15 Ebisu, Shibuya-ku, Tokyo) Recruitment period: Recruiting ~ 11/15 Participation fee: 1000 yen Click here to apply ( Keigaoka no Ie website ) 4. Saturday, December 21, 2024 Mori Park Outdoor Village Time:
11:00-12:30/13:30-15:00/15:30-17:00 (1.5h) Number of people: 10 groups each time *First come first served Target: 4 years old and older (children up to 3rd grade of elementary school must be accompanied by a guardian) Location: Indoor plaza (2-6-1 Daikanyama, Akishima City, Tokyo) Recruitment period: 1 month before – on the day Participation fee: 500 yen Click here for details ( Mori Park Outdoor Village Website ) *In addition to holding workshops at each venue, Rappon production kits will also be sold at the Tokyo Chainsaws online store. (Sales scheduled to start from December 1st)
https://prcdn.freetls.fastly.net/release_image/97754/60/97754-60-4ed9c08d911662d9ff0974f371c255bb-850×850.jpg Tokyo Chainsaws Forest Service Division Eiko Hayashi Although Hinohara Village is located within Tokyo, 93% of the village area is forest, making it an area surrounded by rich nature. Many people may not be aware that there are companies operating forestry operations in Tokyo. In addition to forestry, we modify unused materials such as branches, leaves and roots that are left in the forest during normal operations, commercialize and sell them, and utilize forest spaces as a place for various experiences. We are working every day to create sustainable forests by redefining the value of trees and forests and providing them to everyone living in the city. In this workshop, we hope to share with you the senses of smell and texture that come from interacting with nature, as well as new awareness. We hope that making “Urappo” Christmas trees using local materials will be an opportunity for people to learn about Tokyo’s forests and forestry, and to develop a love for nature and trees.
https://prcdn.freetls.fastly.net/release_image/97754/60/97754-60-27d91ae39024de3157e20b1231ce7818-850×850.png SIGNING Creative Planner Marina Koda I became interested in forestry after covering Yoshino Forestry during my previous job as a television director. I was impressed by his magnificent work ethic, which takes more than 50 years to grow a single tree, and works more for the next generation than his own.At the same time, I was also impressed by the fact that the forestry industry is in decline. I felt a strong sense of crisis being there. I came across Tokyo Chainsaws as I was struggling to figure out how to communicate about forestry issues, which are difficult to personalize. I was impressed by their stance on taking on all kinds of challenges, thinking about how to change the forestry industry rather than just producing wood, and decided to work on this project with them. What we focused on was “Christmas trees,” something that people around the world tend to be interested in. Since forestry can feel like something far away, I would like to use as many familiar and exciting topics as possible to help as many people as possible learn about forestry issues while having fun.
https://prcdn.freetls.fastly.net/release_image/97754/60/97754-60-8d30af536576c0a52c1969d058395e44-3421×2566.jpg Tokyo Chainsaws A forestry company founded in 2006 (incorporated in 2011). Based in Hinohara Village, the only village in Tokyo other than islands that has a forest coverage rate of 93%, we conduct everything from forest creation to manufacturing and crafting. In forest creation, we aim to create a beautiful forest and practice work that is in harmony with nature. A beautiful forest is one that maintains a balance between the environment and the economy, coexists with people, and continues for generations to come. We maintain good relationships with local communities and conduct forestry that will last into the future. In “manufacturing,” we work with experts in space design and architectural design to produce materials such as branches, leaves, and stumps that are not generally distributed, from a single tree that has come out of the forest, to decorations, interiors, and cutlery for commercial facilities. Used for daily necessities. We use each tree as a whole to create products that remind us of the time the tree has lived, increasing the value of trees and forests. “Kotozukuri” provides experiential services that utilize forests. “Mori Delivery”, which goes to the city to hold workshops and sell products, serves as a point of contact between the forest and the city, creating an opportunity for the two to connect. Tokyo Chainsaws aims to maximize the value of forests by broadly understanding the framework of forestry and thinking freely, and to realize a society where forests and cities coexist. ・Location: 654 Hinohara-mura, Nishitama-gun, Tokyo 190-0214 ・Representative: Ryosuke Aoki ・URL:
https://tokyo-chainsaws.jp SIGNING Co., Ltd. SIGNING is a social business studio that provides solutions that simultaneously solve business issues and social issues. The modern business environment is exposed to rapid changes due to advances in technology and dramatic changes in the global situation. In such an environment, many companies are forced to develop new growth areas without being bound by existing business models or competitive rules, in an unpredictable environment. Additionally, interest in SDGs and social business is rapidly increasing as a methodology for coexisting with society and achieving sustainable growth in these times of rapid change. SIGNING is based on the social background that many companies face, (1) “Social Design” which solves social issues and promotes social good, and (2) discovers new business growth opportunities and develops new markets. We specialize in two areas: creating “New Market Design”. We will provide integrated solutions based on the concept of a “Social Business Studio,” which integrates not only the communication field but also the business, product, and service development fields. ・Location: 16F, Mita Kokusai Building, 1-4-28 Mita, Minato-ku, Tokyo 108-0073 ・Representative: Takahiro Maki ・URL: https://signing.co.jp/