[Vpon JAPAN Co., Ltd.] Vpon JAPAN announces new marketing support service for food and beverage manufacturers and retailers using Taiwanese receipt data ~ Special commemorative campaign also implemented ~
Vpon JAPAN Co., Ltd. Press release: November 13, 2024 Vpon JAPAN announces new marketing support service for food and beverage manufacturers and retailers using Taiwanese receipt data ~Special commemorative campaign also implemented~ Thorough analysis of consumption trends and trends from Taiwanese receipt data
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best-selling products for each store for food and beverage
manufacturers and retail stores. We mainly provide detailed
information such as:
https://prcdn.freetls.fastly.net/release_image/11450/154/11450-154-ddeedf6e4d01de8f701a679745e8bce3-2543×1682.png • Understanding which products and stores are selling well Stores with high purchase frequency and purchase amount can be mapped on a map to visually understand purchasing trends by region. This makes it easier to identify focused promotion areas. • Basket unit price analysis Analyze consumer spending trends through the purchase amount per purchase (= 1 receipt). Useful for formulating measures based on consumer purchasing behavior, such as the unit price being higher for users who purchase our own products than for competing products, and the differences in basket unit prices depending on the store, and for formulating measures to improve customer satisfaction. You can. • Detailed receipt analysis By obtaining detailed information for each product from receipt data, it is possible to understand trends in co-selling, such as what products are often purchased together, and to estimate what products are purchased (prepared) together. is also possible. This allows you to propose effective planograms and consider measures to capture cross-selling opportunities. • Consumer attribute analysis From data linked to receipt data, attributes such as consumer age, gender, area of residence, and interests are inferred and visualized. By drawing consumer personas and setting targets, you can create specific promotion strategies. [Advertisement promotion based on analysis results] We support advertising distribution to consumer segments obtained through Taiwanese receipt data analysis. For example, you can distribute advertisements that encourage consumers who have purchased a specific product to visit your store, or you can effectively promote your products to target groups based on analysis results.
https://prcdn.freetls.fastly.net/release_image/11450/154/11450-154-e0303772291d2f68764816dc90fd9992-3900×1807.png [Voices from early adopters] We are now able to show this dashboard to retail stores in Taiwan and have discussions by showing them actual data. Because it allows for explanations based on facts, it is increasingly being used for specific negotiations such as shelf allocation. [Special campaign! 】 To commemorate the launch of the service, we will be running a special campaign where the initial setup fee will be waived for the first five companies. Campaign period: November 13, 2024 (Wednesday) – December 27, 2024 (Friday) Benefits: Free initial setup fee (usually starting from 200,000 yen) Target: First 5 companies Apply Click here to apply for the special campaign. [Comment from the development manager] This service has been developed and tested since 2023 based on customer feedback, and we are pleased to have officially released it. We received complaints from Japanese food and beverage manufacturers that they were having difficulty with marketing activities in Taiwan because they could not find the same purchasing analysis services that they used in Japan, so we decided to create a company that also handles receipt data. , we have developed a dashboard that allows you to analyze receipts more deeply. We hope that by using this service, you will be able to solve various marketing issues. Please take advantage of this, as it will further support your marketing and promotions in Taiwan. About Vpon JAPAN Vpon JAPAN’s mission is to “deliver the charms of Japan to the world through the power of data and digital,” and by providing unique AI technology and data solutions, we support the public and private sector in transmitting the soft power of Japan and overseas and contributing to the economy. Cool Japan DX Company. [Company Profile] – Company name: Vpon JAPAN Co., Ltd. – Head office location: JR Shinjuku Miraina Tower 18F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo – Representative Director and President: Yoshitaka Shinohara – Business details: Big data analysis business using unique AI technology, smartphone advertising platform business, inbound/outbound marketing support business, DMP construction business, Cool Japan DX Summit management office – Established: June 2014 – Website: https://www.vpon.com/jp/
