[Sea and Japan Project Public Relations Office] We held the “Emerald Marche on the Shore”, a special time with a collaboration of “Sentan Coffee” run by Misaki High School students, music, and a spectacular view
Sea and Japan Project Public Relations Office Press release: November 14, 2024 We held a special event called “Emerald Marche on the Shore,” a collaboration between Sentan Coffee, music, and a spectacular view run by Misaki High School students. November 4, 2024 (Monday/holiday) Location: Sadamisaki Lighthouse/around the lighthouse government building site The Sadamisaki Lighthouse Utilization Promotion Consortium held the event “Emerald Marche on the Beach” on November 4, 2024 (Monday, holiday), using the Sadamisaki Lighthouse and the surrounding lighthouse official site. The lighthouse cafe project “Sentan Coffee” has been prepared by local Misaki high school students, the opening of the Sadamisaki Lighthouse by the Matsuyama Coast Guard, the exhibition of a marche selling facility information, lighthouse curry and lighthouse goods, and music on the lighthouse balcony. Special programs such as musical performances were held on this day using the Sadamisaki Lighthouse and the site of the former government residence. As part of the Nippon Foundation’s “Ocean and Japan Project,” this event will dig up local ocean memories centered on lighthouses, connect regions to regions, different fields to different industries, Japan and the world, and create new ocean experiences. This project was carried out with the support of the “Sea and Lighthouse Project.”
https://prcdn.freetls.fastly.net/release_image/77920/3076/77920-3076-00f8f3af0726b78445548f7cf0c571af-1072×803.jpg
URL: https://prcdn.freetls.fastly.net/release_image/77920/3076/77920-3076-b9d6d39dc7b530c99e665c7982eef28a-628×473.jpg
https://prcdn.freetls.fastly.net/release_image/77920/3076/77920-3076-d19f5b2c74159669109322c5f4002da4-631×473.jpg “Emerald Marche on the Shore” was held at the Sadamisaki Lighthouse and the site of the official residence where the lighthouse keeper once lived. A variety of events were held, including the opening of the Sadamisaki Lighthouse in cooperation with the Matsuyama Coast Guard, the lighthouse spiny lobster curry, and a booth selling lighthouse character goods designed by high school students, but one event that was especially popular was Sentan Coffee is a lighthouse cafe business run by local Misaki high school students. The business was launched after a workshop held in July, and a monitor sales campaign was held in September. In addition to gaining a positive response to the lighthouse cafe concept, we have made preparations by improving operational issues that came to light during our sales monitors. *Click here for details about the idea: *Click here for the monitor sales status: To reach the site of the official residence where the business will be held on the day of the event, it is necessary to walk for about 20 minutes along an up-and-down promenade from the parking lot, making it difficult to transport large items such as tents and generators by land. Therefore, this time we decided to transport it by sea. We carried the luggage to the dock under the lighthouse, and from there we carried it by hand to the site of the official residence, which is approximately 20 meters above sea level. Although the event was held at the site of a former government residence, where there were many hurdles to overcome just setting up the event, approximately 20 students from Misaki High School were involved in the operation, and the setup was successfully completed. Customers visit the Sentan Coffee booth one after another as business hours begin at 12:00. Some of the customers came from Kobe after learning about the opening of Sadamisaki Lighthouse and the efforts of Sentan Coffee. On this day, the sun was strong, and we served “Iced Coffee” made with an original blend of coffee beans from multiple regions and served with hand drip, “Mikan Juice” made with 100% straight citrus juice from Ikata Town, and Sada just after the lights were on. Cold items such as the “Emerald Parfait” with a cape lighthouse motif are selling one after another. During the monitor sales in September, there were some issues such as mixing up customers who had been kept waiting, but this time we were able to operate without any major problems by managing by number. There was almost no interruption in orders until the store closed at 5 p.m., and sales of around 100 cups of iced coffee, hot coffee, and mandarin orange juice were sold, exceeding the sales in September. Customers said, “I was impressed to be able to drink delicious coffee near a lighthouse where there was nothing before!” and “I want to support high school students when I see them trying to open a business in a place that is difficult to utilize!” We received a lot of happy feedback. A special program will be held on this day only, including a viola performance on the lighthouse balcony
https://prcdn.freetls.fastly.net/release_image/77920/3076/77920-3076-26dbd0d7711cad42371e3baf7eeb4e30-3731×1334.jpg Another new attempt at Sadamisaki Lighthouse was a musical performance on the lighthouse balcony. Shihomi Ozaki, a viola player who works at a junior high school in Ikata Town, performed on the balcony of the Sadamisaki Lighthouse, which has a tower height of approximately 18 meters and a light beam that rises approximately 48 meters above sea level. What complements the viola performance at the Sadamisaki Lighthouse, located at the farthest point of the Sadamisaki Peninsula on the westernmost tip of Shikoku, is the sea and sky scenery of the Bungo Channel that stretches out before your eyes. Especially as the sun approaches sunset, its appearance changes moment by moment from pale green to deep blue to orange. During the last song, the lighthouse lights up and the performance is played with emerald thyme in the background. The visitors enjoyed the sound of Mr. Ozaki’s viola and the magnificent scenery of Bungo Channel. The Sadamisaki Lighthouse and the site of the official residence can only be reached by walking for about 20 minutes along a promenade, but by offering attractive programs that match the remotest environment, the number of uses for the area may expand. yeah. In the future, we will continue to approach new uses of Sadamisaki Lighthouse from various angles. What is Sadamisaki Lighthouse? (Ikata Town, Nishiuwa District, Ehime Prefecture) A lighthouse made of reinforced concrete that stands at the westernmost tip of Shikoku. Since it was lit in 1918, it has protected the safety of the Bungo Channel for over 100 years. In 2016, it was certified as a “Lighthouse in Love.” Registered as a national registered tangible cultural property in March 2017. One of the highlights is the “emerald time,” when the light source turns green for just a few minutes after sunset.
https://prcdn.freetls.fastly.net/release_image/77920/3076/77920-3076-2ff88606d4ae1545e29fe7aef5aa055e-601×338.png Organization name: Sadamisaki Lighthouse Utilization Promotion Consortium URL: https://todai.uminohi.jp/model/ *2023 business Activities: We are developing a project to promote new lighthouse utilization starting from Sadamisaki Lighthouse.
https://prcdn.freetls.fastly.net/release_image/77920/3076/77920-3076-b6867a3e816598bde587019f51508788-361×128.png Sea and Lighthouse Project: New lighthouse utilization model project As part of the Nippon Foundation’s “Ocean and Japan Project,” we aim to excavate local ocean memories centered on lighthouses, connect regions to regions, different fields to different industries, Japan and the world, and create new ocean experiences. “Sea and Lighthouse Project”. One of these efforts is the “New Lighthouse Utilization Model Project,” which aims to increase the significance of lighthouses and pass on the maritime culture that originates from lighthouses to the next generation by creating various lighthouse utilization models. The purpose is to continue. Sea and Japan Project Official Website https://uminohi.jp/ Sea and Lighthouse Project Official Website https://todai.uminohi.jp/
https://prcdn.freetls.fastly.net/release_image/77920/3076/77920-3076-873d5579995c5a06484e40106d86016b-483×166.png “Sea and Lighthouse Week” The Nippon Foundation and the Japan Coast Guard established this initiative in 2020 with the hope of increasing the number of people who pay attention to lighthouses by taking advantage of Lighthouse Memorial Day (November 1st) to conduct various initiatives nationwide. During the period, the Marine Culture Creation Forum, a general incorporated association that promotes the Nippon Foundation’s “Ocean and Lighthouse Project,” will take the lead, co-sponsoring the Nippon Foundation and the Japan Coast Guard, as well as the 60 participating local governments and lighthouse communities nationwide in the “Ocean and Lighthouse Towns” project. Together with 20 organizations nationwide that are working on the utilization of lighthouses, we will hold events to promote the appeal of lighthouses and a lighthouse creative contest. On November 3rd, the “Sea and Lighthouse Summit 2024” was held in Tokyo, where examples of lighthouse utilization were presented and recommendations were made. Sea and Lighthouse Week official page
https://todai.uminohi.jp/toudai-week2024/