Komaki New Industry Promotion Center A new BtoC business by a manufacturer specializing in automobile seats th at leverages its strength in “sitting”

Komaki New Industry Promotion Center
A new BtoC business by a manufacturer specializing in car seats that leverages its strength in “sitting”
Supporting product development and sales expansion by leveraging our strengths in response to changes in the business environment | Marubishi Industries, Ltd.
……
The Komaki New Industry Promotion Center, which provides support and information to businesses in Komaki City, provides information on support cases and initiatives.
In this article, a car seat manufacturer located in Komaki City entered the business after the Lehman Shock. We will introduce the process of establishing a new business.
This article introduces the process by which a manufacturing company that specialized in B to B searched for B to C products and achieved development and sales, along with an interview with the person in charge.
We hope that you will also see this as a reference example of a manufacturing company that leveraged its own technology and knowledge to develop new products for general consumers in a rapidly changing business environment.
◇Summary of the main contents of the introduced articles
●History of Marubishi Industries, Ltd. and changes in the business environment ●Launch a new B to C business aimed at other fields and the general public ●Secret stories about product development and new market expansion ●Future outlook after entering new markets
[Image 1