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Home » “Kirameki”, the highest quality natural Noto Kanburi brand, has been certified again this year! The maximum price is 2 million yen, marking the second year of the brand.

“Kirameki”, the highest quality natural Noto Kanburi brand, has been certified again this year! The maximum price is 2 million yen, marking the second year of the brand.

Ishikawa Prefecture Fisheries Cooperative Association
“Kirameki”, the highest quality natural Noto Kanburi brand, has been certified again this year! The maximum price is 2 million yen, marking the second year of the brand.
On Friday, December 1, 2023, we will be holding the “Yellow-1 (Buriwan) Grand Prix” to determine the Grand Prix (highest price) of natural Noto Kanburi carefully selected from each fixed net! ……
The Ishikawa Prefecture Fisheries Cooperative Association will hold the “Yellowtail-1 Grand Prix” on Friday, December 1, 2023, to coincide with the debut of the new natural Noto Kanburi brand “Kira” that was established in 2022. ” was held at the Ishikawa Prefecture Fisheries Cooperative Kanazawa General Market.
Among the selected natural Noto Kanburi fish collected from ports in Ishikawa Prefecture, only one that has passed the strict certification by connoisseurs at the Ishikawa Prefecture Fisheries Cooperative Kanazawa General Market has been certified as “Kirameki.” In addition, the auction price was 2 million yen, which was the highest bid for this winter, following last year’s first auction price of 4 million yen.
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Scenes from the day of “Yamuri-1 (Buriwan) Grand Prix”
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At the opening briefing session of the “Yamuri-1 Grand Prix” held at the Kanazawa General Market, Mr. Hashimoto, Chairman of the Ishikawa Four Seasons Fish PR Promotion Council, once again explained the background behind the launch of the “Kirameki” brand.
“Last year, we launched a high-end brand called Kirameki and have been working to improve the brand value of Natural Noto Kanburi.People from all over the country come to Ishikawa Prefecture to eat natural Noto Kanburi and other delicious fish from Ishikawa. We are doing PR activities to encourage people to come.”
One bottle of “Kirameki” appeared on the first day the ban was lifted!! The highest bid was 2 million yen.
Of the 18 pre-entries for the Yellowtail-1 Grand Prix, 11 participated on the day, including the “Kirameki” candidate, and they were measured and recorded one by one. After that, only one tree was certified as “Kirameki” after a rigorous examination, and a certification plate made of wood from Ishikawa Prefecture (Noto Hiba) was placed as proof of certification.
The auction that followed was held with the participation of many middlemen, and the winning bid for “Kirameki” was 2 million yen. Following on from last year’s highest price of 4 million yen at the first auction, this was a high price not only for natural Noto Kanburi, but also for Kanburi. Last year, Dontaku Co., Ltd., which operates a supermarket in Nanao City, received the highest price for this natural Noto Kanburi “Kirameki.”
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About the winning bid “Kirameki”
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Number of Yellowtail-1 Grand Prix participants: 11
Number of certifications in the first auction: 1
The sparkle that won the Grand Prix
Weight: 15.5kg
Length: 95cm
Caught net source: Hinode Oshiki Co., Ltd.
Successful bid price: 2 million yen
Purchaser: Dontaku Co., Ltd.
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Comments from “Kirameki” purchasers
“I’m glad I was able to win the auction because it’s a special “Kira”, which is the first of this season. In addition to tourists, we want locals to enjoy the natural flavor of Noto Kanburi. I think it will survive as part of the food culture if local people eat it. Tomorrow, the kaira that we won today will be sold as sashimi and sushi at the two grocery stores we run, “Dontaku Nonoichi Chuo Koen Store” and “Nanao Asty Store,” so please come and try them out.” . [Image 8

“Kirameki” certification criteria
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“Natural Noto Kanburi” was decided by the Prefectural Fisheries Association in 2006 as a unified name for the prefecture, in order to differentiate it from Kanburi produced in other prefectures, as a pioneer of efforts to increase the popularity of local seafood products. is. Catfish over 7kg that are caught with fixed nets during the winter season, especially from November to February of the following year, are being branded as “Natural Noto Kanburi.” In 2023, stricter regulations will be implemented by attaching tags (commonly known as “white edges”) with the common perch and net group names on them. (In 2022, items weighing more than 10 kg will be labeled with a gold border, commonly known as “Kin-en”.)
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