Amore Pacific Japan Co., Ltd.
“HERA” collaborates with art direction team “39etc”. A special design package for “Black Cushion” will be released in limited quantities in Japan.
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Luxury makeup brand “HERA” from Seoul, South Korea will be selling a special design package of “Black Cushion” created in collaboration with art direction team “39etc” in Japan in limited quantities from December 8th (Friday). It will be released.
“39etc” is an art directing team based in South Korea that is attracting attention from all over the world. “39etc”, which is witty and creates works with a unique perspective and innovative methods, and “HERA”, which always defines and creates the latest beauty, have many similarities, and this collaboration was realized. Did. The theme “EXCAVATION: A journey to explore yourself” set by “39etc” is based on HERA’s philosophy of “discovering your own beauty” and “exposing the true self that lies within you”. It is completely in line with the spirit.
In South Korea, “EXCAVATION: A journey to explore yourself” was announced in May 2023.
In addition to the release of special design packages for “Black Cushion” and multi-palettes, there was also an exhibition of objects created by “39etc” at the studio in Hannam-dong, and the unique cultural collaboration carried out by HERA attracted a great deal of attention and response. It has expanded. The collection has already sold out in Korea, but to commemorate the long-awaited arrival in Japan in July of this year, only 12 pieces of the special design package of “Black Cushion”, which is the brand’s representative product and has a high support in the Japanese market, will be available. It has been decided that it will be released in limited quantities from Friday, August 8th.
The appeal of “Black Cushion,” which boasts the number one selling cushion foundation in Korea for six years in a row*, is further enhanced by a package with a luxurious texture reminiscent of metal. Please take this opportunity to pick it up and enjoy the world view of HERA.
*Kantar Worldpanel brand ranking based on purchase amount within the cushion category (January 2, 2017 – January 1, 2023)
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[Release overview]
Product Name: Black Cushion [39ETC Edition]
Release date: Friday, December 8, 2023, noon
Price: 7,700 yen (tax included)
Color number: 21N1 with refill
Available stores: ZOZOCOSME Limited quantity
Special page: https://www.hera.com/jp/ja/hera-story/library/black-cushion-39etc-jp.html [About the black cushion]
“Black Cushion” is a semi-matte cushion foundation that has continued to gain high support as a symbol of “HERA” since its release in 2017. It has an excellent fit and provides high coverage even though it is thin. It adheres smoothly to the unevenness of the skin, giving you flawless, flawless skin that feels as light and luxurious as bare skin for a long time.
What is [HERA]?
With the keywords “HERE, NOW, MYSELF,” HERA has established itself as a luxury brand at the forefront of beauty and soul culture trends. Developed by Amore Pacific Japan Co., Ltd. (Location: Shibuya-ku, Tokyo; Representative: Rina Matsui).
What SEOULISTA, the people who live in Seoul, which attracts attention from all over the world as a trend-setting center, values is living openly and authentically in the here and now, at this moment. Rather than conforming to standardized beauty standards, we should be confident in our own way of being, recognizing our differences as unique beauty, and instead of relying on exaggeration and flamboyance, we should strive for sophistication, elegance, and intelligence. Express your individuality with elegance.
“HERA” has been enhancing people’s beauty since its creation in 1995 under the theme of “Contemporary Seoul Beauty.” By harmonizing rapidly changing trends with SEOULISTA’s unique sensibilities, we will globally disseminate soul beauty that symbolizes the times.
■HERA Japan official brand site
https://www.hera.com/jp/ja/index.html
■HERA Japan official LINE
https://liff.line.me/1645278921-kWRPP32q/?accountId=093joqez ■HERA Japan official Instagram
https://instagram.com/herabeauty_jp?igshid=MzRlODBiNWFlZA==
■HEA Japan Official X
https://x.com/herabeauty_jp?s=21&t=QEJZm-QGRuCu4k4bCrjs_Q
More details about this release:
https://prtimes.jp/main/html/rd/p/000000008.000125547.html