Minamiuonuma City
A new attempt at the “Minami Uonuma, Serious Rice Bowl” campaign. “Fuyu Maji” will be held from December 16th, featuring 20 large bowls of “serious” rice bowls in the city.
Savor a large bowl of rice with a luxurious taste of Koshihikari from Minami Uonuma, the best in Japan!
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The “Minami Uonuma Honkidon” campaign, which started in 2015, is a project with the theme of “things that can only be done in the Koshihikari region that produces Koshihikari, which boasts the best taste in Japan.” We offer large servings of Koshihikari rice produced in Minami Uonuma, which has a strong image of being expensive and rare as a branded rice, with the idea that “we want you to enjoy it to the fullest.”
As a new attempt this year, which is the 9th year, we are holding the event in two parts: “Autumn Maji” and “Winter Maji”. During “Winter Maji,” which starts on December 16th, not only some stores that participated in Autumn Maji will offer new rice bowls, but also new stores such as restaurants at ski resorts will be participating. https://majidon.jp/
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What is the “Minami Uonuma Serious Bowl” campaign?
Minamiuonuma City, Niigata Prefecture, is known as one of Japan’s leading rice producing regions, and is the region that has received the highest rank of “Special A” rating the most times in the rice taste ranking (Japan Grain Inspection Association evaluation). The “Minamiuonuma, Honkidon” campaign held in rice-producing areas is a “food town revitalization project” aimed at improving brand power as a production area of Koshihikari, which boasts the best taste in Japan, and increasing the number of people interacting with the area. With the theme of “things that can only be done in the region where it is grown,” this is a project where people from within the city and outside the city can enjoy the Koshihikari rice grown in Minami Uonuma, which has a strong image of being expensive and rare as a branded rice. “I want as many people as possible to know the deliciousness of Koshihikari from Minami-Uonuma” and “I want to revitalize the town with Koshihikari from Minami-Uonuma.” Chefs from around town who have learned about the appeal of this rice and have fallen in love with it are flocking to the area one after another. I did.
We called it “Maji-don” to express our desire for people to enjoy the authentic taste of Minami-Uonuma, and we named it “Majidon” to make it easier to call.
The “Minami Uonuma Serious Rice Bowl” campaign started in 2015, and the serious rice bowls served by the 58 restaurants that gathered in the first year quickly became a hot topic. In the three and a half months of the event, we achieved 30,000 bowls, three times the original goal of 10,000 bowls, and from the second year onwards, we have been included in tours by major travel agencies, resulting in a cumulative total of 42 bowls over the past eight years. We offer Mandon.
“Minami Uonuma, Serious Rice Bowl” Campaign 2023 “Winter Serious” This year, the 9th year, we are holding the event in two parts: “Autumn Magi”, which can only be enjoyed in autumn, and “Winter Magi”, which can only be enjoyed in winter.
○Winter seriously
・Holding period: Saturday, December 16, 2020 to Thursday, February 29, 2020 ・Participating stores: 18 stores (20 bowls)
*The image below is information about “Fuyu Maji”.
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“Winter Maji” Instagram Hashtag Campaign
○Posting period
Winter Serious: December 16, 2020 (Saturday) to February 29, 2020 (Thursday) ○How to apply
Post the Honkidon you ate during the posting period on Instagram with the tag “# Honkidon that I want to deliver to you”. We will give away luxurious prizes by lottery from among the submitted entries. ○Drawing day
Winter Seriously: Early March 2020
*Winners will be contacted by direct mail.
*If there is no response within 3 days, the application will be invalidated. ○Prizes
・Koshihikari from Minamiuonuma
・Invitation to tourist facilities in Minamiuonuma City, etc. About Minamiuonuma City
Minamiuonuma City, known as one of Japan’s leading rice producers, is the area that has received the highest rank of “Special A” rating the most times in the rice taste ranking (Japan Grain Inspection Association evaluation).
In addition, as the tourism industry base continues to improve as a ski tourist destination, the area for commuting to work and school has expanded to include the Kanto region, and not only companies are expanding into the area, but international universities, Kitasato University School of Health Sciences, etc. are located there. The city is expected to further develop and make strides through the expansion of a variety of exchanges that take advantage of resources such as skiing and other sports, outdoor recreation, green tourism, and hot springs in a land blessed with a rich natural environment that changes with the seasons.
Minamiuonuma City website: https://www.city.minamiuonuma.niigata.jp/ Contact information
For media inquiries or further information regarding this press release, please contact us using the contact information below. Sponsored by: Minamiuonuma City Tourism Association (855
Shimoichiichi, Minamiuonuma City, Niigata Prefecture) TEL:
025-783-3377／Mail:inf@m-uonuma.jp
More details about this release:
https://prtimes.jp/main/html/rd/p/000000038.000117712.html