[Kering Japan Co., Ltd.] Sabato de Sarno’s debut collection, 2024 Spring/Summer Women’s Collection “Gucci”
Ancora” advertising campaign launched
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Press release: January 9, 2024
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Advertising campaign for Sabato de Sarno’s debut collection, Spring/Summer 2024 women’s collection “Gucci Ancora”
Courtesy of Gucci
Gucci goes beyond the realm of fashion to celebrate personal expression, beauty and timeless charm.
Develop an Ancora advertising campaign. Creative Director Sabato de Sarno’s debut collection Spring/Summer 2024 Women’s
The advertising campaign introducing the collection is based on the work of a photographer with whom Sabato first worked when she first fell in love with fashion and started her career.
Photographed by David Sims. David Sims’ iconic lens captures the real stories of women who are empowered by the essential wardrobe essentials that add elegance to their everyday lives, paying homage to Sabbat’s fashion photography. It’s included.
Courtesy of Gucci
Courtesy of Gucci
5 fresh new faces featured in Gucci Ancora advertising campaign Ana, Fadia, Jiahui, Nyajuok, Violet
shows a diverse range of beauty through each person’s unique behavior and clothing. Sensuality, a sense of beauty, freedom and inner confidence, is an invitation to all women to explore the themes that run throughout Gucci’s collections. It is a call to love who you are, “ancora: once again” and to evoke the unique emotions that only fashion can bring.
The group photo of the models captures a natural moment, depicting lively movement and presence in a simple space, highlighting the appeal of the Spring/Summer 2024 collection, which can be worn to suit each individual’s individuality. .
Courtesy of Gucci
Courtesy of Gucci
advertising campaign credits
Creative Director: Sabato De Sarno
Art Director: Riccardo Zanola
Photographer: David Sims
Stylist: Alastair McKimm
Make Up: Lucia Pieroni
Hair: Duffy Sas
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