Mash Holdings Co., Ltd.
[Mash Beauty Lab] We have completed transitioning the package labels of our own cosmetic brands “Celvoke”, “to/one” and “SNIDEL BEAUTY” to carbon-free and biomass materials! Promoting the gradual transition to containers and cosmetic boxes
Two brands, “Mitea ORGANIC” and F organics, are also promoting the transition to biomass labels.
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Mash Beauty Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo/President: Yoko Toyoyama YAMU) is a partner company, Daiko Printing Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture/President: Kazunori Nakamura). We have completed the transition of the package labels of the three cosmetic brands “Celvoke,” “to/one,” and “SNIDEL BEAUTY” to plant-based biomass labels *1 *2. In addition to the three brands mentioned above, two of our own cosmetic brands, Mitea ORGANIC and F organics, are also gradually transitioning to biomass labels. *1 Biomass labels refer to labels that use plant-derived resources as some of the raw materials for ink and adhesive.
*2 A total of 251 product numbers are eligible, and the transition will be completed for those manufactured in December 2023.
At Mash Beauty Lab, we have completed the transition to plant-based biomass labels for the package labels of our three cosmetic brands “Celvoke,” “to/one,” and “SNIDEL BEAUTY,” aiming to achieve carbon neutrality. Currently, each brand is switching to biomass ink that uses environmentally friendly materials for printing on labels, and the transition for “Celvoke” will be completed in October 2023. In addition, we are promoting the switch to biomass materials for all containers and cosmetic boxes, and we will gradually proceed with the transition depending on production status, and will continue to strive to achieve carbon neutrality through our business. .
– Biomass label example – Used on package labels for products such as eye shadow, lip color, and eyeliner from various brands.
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-Target brands-Celvoke https://celvoke.com/to/one (tone)
https://toonecosmetics.com/SNIDEL BEAUTY https://sni delbeauty.com/ About biomass-derived labels
By using sustainable plant-based biomass raw materials*3 instead of conventional petroleum-based raw materials for label adhesives and printing inks, we reduce the amount of petroleum resources used and contribute to forest protection and biodiversity conservation. This is a label that can be used. *3 We use previously discarded materials as some of the raw materials, such as thinned timber, rice straw, and rice husks. -Target brands-
・Celvoke
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・to/one (tone)
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・SNIDEL BEAUTY
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The Mash Group quantifies the CO2 reduction effect based on
discussions at the Sustainability Promotion Committee, an in-house organization that accelerates sustainable initiatives. The group as a whole aims to reduce CO2 emissions by 40% by 2030, with numerical targets of 70% reduction in environmentally friendly materials and 20% disclosure of information on environmental friendliness of private brands.・About Mash Group’s “Sustainability”
https://mashgroup.jp/commitment/sustainability.html
About mash group
The Mash Group has a corporate philosophy of “Making our ideas a reality and delivering happiness to people” and a group slogan of “Wellness Design,” which aims to make people happy 24 hours a day and bring smiles to their faces. We are developing a wide range of businesses including beauty, food, design, and real estate. Founded in 1998 as a CG production company, we entered the fashion business in 2005. We develop brands such as the fashion brand “SNIDEL” and the room wear brand “gelato pique.” In addition, in the beauty business that we entered in 2010, we operate natural and organic cosmetics select shops such as “Cosme Kitchen” and “Biople.” Furthermore, we are also engaged in the development of new original brands such as total beauty brands “Celvoke,” “to/one,” and “SNIDEL BEAUTY.” ▼Click here for details. https://mashgroup.jp/
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