Be Co., Ltd.
“Be UV Day Cream”, a sunscreen that uses 100% plant-derived ingredients and a beach-friendly formula that is kind to the earth and your skin, will be released on Thursday, February 22, 2024
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Be Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Daisuke Inagaki), which operates the sustainable beauty brand “Be,” will release “Be UV Day Cream” on Thursday, February 22, 2024. “Be UV Day Cream,” which is made with 100% naturally derived ingredients and has acquired Ecocert Cosmos Organic certification, can be used on beaches in Hawaii and Palau, where the use of sunscreen is restricted out of consideration for the marine ecosystem. A UV cream that is kind to the earth and your skin. Furthermore, as an organic sunscreen, we are committed to making it so comfortable that you will want to use it every day, and we have set it to the highest domestic standards (*1) for UV protection and water resistance. Contains 15 types of plant-derived moisturizing and skin-conditioning ingredients to create a smooth texture that won’t leave a squeak or white cast. *1: Highest value according to Japanese display regulations
[Image 1: https://prtimes.jp/i/55483/85/resize/d55483-85-21fdbd55f3105f77f074-0.jpg&s3=55483-85-c7b309de5b04f0bbc030a4cde2dea94d-3900×2600.jpg] Background of the development of “Be UV Day Cream”
The global environment is becoming harsher every year. UV protection items such as sunscreen that protect your skin from UV rays are essential items throughout the year. However, products with high UV protection can irritate your skin, while non-chemical products lack functionality and can lead to sunburn. That’s why we created “Be UV Day Cream,” a UV cream that not only has satisfying functionality in terms of UV protection and water resistance, but also has a
comfortable texture and can be used as a makeup base every day, even though it’s made with 100% naturally derived ingredients. Developed. “Be UV Day Cream” Product Overview
1.Ecocert Cosmos Organic Certification with Beach Friendly Formula Coral bleaching is often triggered by continued high seawater temperatures, so it is essential to curb climate change. High water temperatures are often talked about as a contributing factor to the bleaching phenomenon, but it is said that it is important to maintain the sea environment by maintaining a balance of nutrients and other components in the seawater. (*2) Additionally, the chemical
ultraviolet absorbers often contained in sunscreens are said to have a negative impact on the marine ecosystem, and some regions around the world have established regulations on the use of sunscreens. “Be UV Day Cream,” which is 100% naturally derived, 20% organic, and certified by Ecocert Cosmos Organic, is a formulation that can be used in Hawaii and Palau, where sunscreen regulations are currently in place. It is earth-friendly and protects your skin from UV rays. *2: WWF Japan “Coral bleaching and what we can do”
https://www.wwf.or.jp/staffblog/news/5140.html
2. Uses plenty of plant-derived extracts
“Be UV Day Cream” contains 15 types of plant-derived moisturizing and skin conditioning ingredients. It can also be used as a makeup base because it uses ingredients (*3) that blend into your skin, condition it, and prevent it from drying out. With 9 free ingredients (*4), we created a formula that is kind to both people and the earth.
[Table 2: https://prtimes.jp/data/corp/55483/table/85_1_dd30e359e2ff1fed1c602a4115f4638a.jpg ]
*3: Coconut alkyl (caprylic acid/capric acid)
*4: Free of ultraviolet absorbers, non-nanomaterials, petroleum-based surfactants, mineral oil, silicone, asbestos, synthetic colorants, preservatives, and animal-derived materials.
3. Achieved triple highest value (*5) in UV protection and water resistance In order to firmly block UV rays, it not only has SPF50+/PA++++, the highest domestic standard for UV protection (*1), but also maintains (strength) the sun protection effect against moisture that adheres to the skin from the outside. The new standard “UV water resistance” has also been set to the highest value, with a rating of ★★.
In addition, when we tested the blue light cut rate of “Be UV Day Cream”, the result was 83.9%. By incorporating carotenoid, an ingredient derived from the freshwater algae Tetradesmus oblicus, the power of plants protects the skin and keeps it healthy.
*5: SPF value, PA value, and UV water resistance must be the maximum value of “SPF50+/PA++++, water resistance ★★”.
Blue light cut rate 83.9%, a strong ally of modern people
Commitment to sustainability
[Image 2: https://prtimes.jp/i/55483/85/resize/d55483-85-6ce8d9e620dbb207f83e-1.jpg&s3=55483-85-87f0dd3acfe02fdcfc38b3c23098402a-262×278.jpg] ◇Ecocert has a 75% global share in organic cosmetics certification and has a track record in over 130 countries.
Among them, we have obtained Ecocert Cosmos Organic Certification, which is the world standard for organic cosmetics.
◇ Commitment to the 9 frees
Free of UV absorbers, non-nanomaterials, petroleum-based surfactants, mineral oil, silicone, asbestos, synthetic colorants, preservatives, and animal-derived materials.
◇Use of domestic organic raw materials
We collaborate with producers across Japan who are particular about organic cultivation and protecting the environment. We strive to use raw materials that are good for both people and the earth.
□Original fermented lees extract
[Image 3: https://prtimes.jp/i/55483/85/resize/d55483-85-2fa83f9c3345d251fa22-2.jpg&s3=55483-85-500fa21dd6b97369760fb0be29957d7e-3900×2600.jpg] -Organic rice: Oshu City, Iwate Prefecture/Fermen Station-
We aim for zero waste and use all unused resources as raw materials. In order to preserve Japan’s beautiful countryside, we are working to restore abandoned farmland by finding new ways to use rice.
[Image 4: https://prtimes.jp/i/55483/85/resize/d55483-85-e2f5543d99b783029b61-3.jpg&s3=55483-85-10cd510d911ee916c0d4457212c97e4e-1600×1200.jpg] -Organic mulberries: Shimane Organic Farm, Sakurae-cho, Gotsu City, Shimane Prefecture-
Due to the influence of the Enokawa River, a first-class river that flows through the center of Shimane Prefecture, the cultivated land spreads out in the vast mountains is not easily affected by the neighboring environment, making it an ideal environment for organic cultivation. The seeds are grown in a natural environment, with no pesticides or synthetic fertilizers used for at least two years before sowing. The farm does not use genetically modified seeds, takes time and effort to cultivate the fields, and is committed to organic cultivation.
□Organic JAS certified herbs
[Image 5: https://prtimes.jp/i/55483/85/resize/d55483-85-10bd7a372bed6aa50051-4.jpg&s3=55483-85-dd3a7a2230ddfab092c4b5298dc3ca2f-3900×2600.jpg] -Mishima City, Shizuoka Prefecture/Ochiai Herb Garden-
One of Japan’s leading organic herb gardens, which began cultivating herbs in 1987 and became completely pesticide-free in 1996. No matter how many years it takes or how much it costs, we stick to organic farming methods, never use insect repellent chrysanthemums, wood vinegar, copper additives, etc., take measures against pests, and grow safe and aromatic herbs that are strong in flavor. Continuing. Product information
[Image 6: https://prtimes.jp/i/55483/85/resize/d55483-85-6ff5c99db02d3fcd9ffd-5.jpg&s3=55483-85-fae266c8bfb24582d6f6900b373b753b-3900×3900.jpg] [Product name] Be UV day cream
[Contents] 30mL
[Price] 5,280 yen (tax included)
[Release date] General release from February 22, 2024 (Thursday) (Advance sale on Thursday, February 1, 2024 at “Be Organic” and “Be Online Store”)
[How to use] Shake well before use. Take an appropriate amount and apply it to your skin. Reapply if it comes off with sweat or after wiping it with a towel.
[All ingredients] (caprylic acid/capric acid) coconut alkyl, zinc oxide, aloe vera juice*, water, lauroyl lysine, erythritol, talc, glycerin, polyglyceryl-3 polyricinoleate, pentylene glycol, rosemary leaf oil*, bergamot fruit Oil*, lavender extract*,
(Aspergillus/Saccharomyces)/(Magwa fruit/rice) fermented lees extract**, rosemary leaf extract, lavender oil*, sunflower seed oil, bramble seed oil*, cranberry abyssinica seed oil , Centella asiatica flower/leaf/stem extract*, Tea leaf extract*, Chamomile flower extract*, Primrose flower extract*, Yarrow flower/leaf/stem extract*, Mentha leaf extract*, Mallow flower/leaf/stem extract* , Red-bellied flower/leaf/stem extract*, Veronica officinalis flower/leaf/stem extract*, Melissa leaf extract*, Camellia flower extract, Prunus japonica flower/leaf/stem extract*, Sage leaf extract, propanediol, xanthophyll, β- Carotene, polyglyceryl-4 oleate, polyglyceryl-6 oleate, polyhydroxystearic acid, isostearic acid, 2K glycyrrhizinate, tocopherol, ethanol
*Organic ingredients
**Organic ingredients
New release commemoration: limited sale of great value sets
To commemorate the new release, a set of daytime UV protection and skin care items will be on sale for a limited time from February 22, 2024 (Thursday).
(Advance sale from February 1, 2024 (Thursday) at “Be Organic” and “Be Online Store”)
Ends as soon as it runs out.
[Image 7: https://prtimes.jp/i/55483/85/resize/d55483-85-fb67b560d216f19b9683-6.jpg&s3=55483-85-39188d45c15a8115e2c74db87d0ba97a-2160×2160.jpg] [Product name] Be organic UV skin care set
[Contents] 1 Be UV day cream
Be sample sachets (skin care) 3 pieces each
(Lotion, essence serum, cream)
1 Be original pouch
[Price] 5,280 yen including tax (4,800 yen excluding tax)
[Release date] Thursday, February 22, 2024
[Image 8: https://prtimes.jp/i/55483/85/resize/d55483-85-b147412c58fa3a3cc519-7.png&s3=55483-85-f7530f029d5a91e2c193974ca03edabf-168×110.png ]
Today and tomorrow too.
Paint the best beauty in your life.
『Be』for the earth.
For your skin, body, and mind.
For active workers who run through every day to maintain their best condition and be beautiful. Now is the time for simple and minimal energy care. “Be”, which provides skin care, hair & body care, and inner care, is a sustainable beauty brand that seeks to provide the energy and nutrition that your skin and body need in a simple form without spending time or effort. Each item is made of environmentally friendly biomass plastic and mechanically recycled PET, making it comfortable for active workers and their partners. We have obtained Ecocert Cosmos certification, which is a strict standard, in pursuit of even greater sustainability. Be, born from the B and e of Base, creates the skin, body, and mind that form the foundation of life. Be, born from Become, makes you realize your ideal self (Become). Be, born from Be, represents the state of being/being here. “Be” supports “I” heading towards a new stage.
Brand site https://be-beauty.jp/
Official online store https://be-store.jp/
Official SNS
・Be Official Instagram
https://www.instagram.com/be_activeorganic/
[Image 9: https://prtimes.jp/i/55483/85/resize/d55483-85-786d48685d6fdb594fb5-8.png&s3=55483-85-e564a305f4c834227272c7d81c45a7e4-370×370.png ]
・Be Organic Official Instagram
https://www.instagram.com/be_organic_marunouchi/
[Image 10: https://prtimes.jp/i/55483/85/resize/d55483-85-6a087d162782655a8e07-9.png&s3=55483-85-5653bc59f7039a5b796c7ef848d9e432-450×450.png ]
・Be Organic official LINE
https://lin.ee/Pzsu2E6
[Image 11: https://prtimes.jp/i/55483/85/resize/d55483-85-b3f7dedc63bc75b0626c-10.png&s3=55483-85-54579b78f0c60acc26f1ba30a14e8359-360×360.png ]
[Be Co., Ltd. company profile]
□Address 2-14-17 Takanawa, Minato-ku, Tokyo 108-0074
□Telephone number 03-6868-5334
□Established February 7, 2017
□Capital 10 million yen
□Representative Daisuke Inagaki
□Business details
・Planning, manufacturing, and sales of cosmetics, beauty products, foods, beverages, and daily necessities
・Any business related to the above
□URL “Be” brand site: https://be-beauty.jp/
【Inquiries about the product】
▷“Be” customer support
□TEL 03-6868-4779
□OPEN 10:00-17:00
(Monday to Friday, excluding holidays, year-end and New Year holidays, and summer vacation)
More details about this release:
https://prtimes.jp/main/html/rd/p/000000085.000055483.html