Marushichi Seicha Co., Ltd.
Marushichi Seicha releases two new bottled teas: top-grade Gyokuro and deep steamed tea from Yame tea from Fukuoka, which celebrated its 600th anniversary.
We will be releasing two types of bottled teas using carefully selected tea leaves from Yame Tea, which is famous as a high-quality tea that has been around for 600 years, and the tea garden’s deep steamed tea, which won the representative Emperor’s Cup, and Yame Traditional Hon Gyokuro.
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Marushichi Seicha (location: Fujieda City, Shizuoka Prefecture, Representative Director: Naruhiko Suzuki) will be offering two Yame tea bottled teas at the gourmet dining show to be held at Tokyo Big Sight from February 6th to February 8th, 2024. The new product will be released from the following day, February 9th (Friday) at all “Nanaya” stores directly managed by Marushichi Seicha and online. ★Online shop
https://marushichi-tac.com/
■Product information
Dating back to the Muromachi period in 1423, Zhou Zui, a Zen master who returned from China to Kasahara, Kuroki-cho, taught tea seeds and tea-making methods to the head of the temple, Matsuo Taro Gorohisa. This year is said to be the year when the production of “Fukuoka Yame Tea” began, and last year, 2023, it celebrated its 600th anniversary. Yame tea is famous as a particularly high-quality tea producing region among Japan’s famous tea producing regions, including Gyokuro, and it is no exaggeration to say that Gyokuro, which is synonymous with high-quality tea, monopolizes most of the top prizes at national tea fairs. We have achieved excellent results every year. We have created two bottled teas from these famous tea producing areas.
“IMPERIAL EDITION YAME” Fukuoka/Yame Chuo Tea Garden (720ml) 5,000 yen in wooden box / 3,240 yen including tax
A green carpet of tea fields stretches out as far as the eye can see on a hill near Yame City. The green color becomes even more beautiful during the fresh green season. Yame City has a diverse soil and is known for producing a variety of high-quality agricultural products. The most representative of these is tea, and the Yame Chuo Tea Cooperative Association, which is an outstanding tea producer, has accumulated many excellent achievements and has been awarded the Emperor’s Cup, which is said to be the title of the best producer. The company received the award in 1978, and has continued to produce high-quality tea ever since. This tea is made from deep-steamed tea from Yabukita seeds harvested in 2023 to commemorate the 600th anniversary. Please enjoy the top-quality taste that has a
well-balanced umami and sweetness similar to Gyokuro grown under cover cultivation, as well as the rounded flavor unique to deep steamed tea.
[Image 1: https://prtimes.jp/i/54708/20/resize/d54708-20-d42ffb7ee2b4d69160a7-0.jpg&s3=54708-20-1f4847e3cdd5f8e90abc14a623264c62-2033×2700.jpg] “YAME-GYOKURO” Traditional Gyokuro Fukuoka/Yame Hoshinomura Gyokuro (720ml) 3,000 yen / 3,240 yen including tax
The Yame region of Fukuoka Prefecture produces the most Gyokuro, which is synonymous with high-quality tea, in Japan. Every year, we dominate most of the top classes in the Gyokuro category of the National Tea Fair, which evaluates Japan’s highest quality tea leaves not only in quantity but also in quality, and has also received GI certification, which is known worldwide as Gyokuro that makes use of regional characteristics. Did. Gyokuro is produced using traditional
cultivation methods, and is cultivated in the shade for at least three weeks before harvesting, producing its unique color, taste, and aroma. It is cultivated by maintaining the covering method. We brewed and bottled Gyokuro so that you can enjoy its unique aroma, rich flavor, and subtle astringency in a well-balanced manner.
[Image 2: https://prtimes.jp/i/54708/20/resize/d54708-20-ae9ae2320b19286963ff-1.jpg&s3=54708-20-578af15e43ed4481c6ff213ef5850f0c-2033×2700.jpg] *What is the National Tea Fair?
The National Tea Fair is a Japanese tea fair sponsored by the National Federation of Tea Producers. Held every year since 1947, tea-producing regions across the country compete to be the best in Japan, with the aim of modernizing tea production and developing tea industry management. Judging divisions are divided into eight categories, including regular sencha, deep steamed tea, kabusecha, and gyokuro, and winners of the highest award and the Minister of Agriculture, Forestry and Fisheries Award are selected for each category. ■TEA ARTISAN CRAFTED
A new product has been created by CRAFT BREW TEA STUDIO, which commercializes the high-quality flavor of Japanese tea that is impossible with mass production. There are over 110 varieties of Japanese tea, some of which are very rare and others with strong flavor characteristics. For more than 20 years, when single-origin teas were not as popular as they are today, we have been collecting unique varieties of tea from farms all over the country and utilizing the know-how we have gained from finishing roasting to sales in our bottling process.
Our representative, Naruhiko Suzuki, who is a Japanese tea appraiser (*https://www.zencharen.info/japanteatasterassociation), purchases over 5,000 types of raw material tea leaves from a large amount of tea leaves every year. We select the most suitable raw materials. In addition, we carry out a selection and finishing process that has been handed down from father to son, which has won numerous master awards, and uses a special manufacturing method using Japan’s only dedicated tea extraction machine that has accumulated unique improvements to bring out flavors that are impossible with traditional tea utensils such as teapots. , we produce products with unique and well-balanced tastes of umami, sourness, astringency, and bitterness using our innovative craftsmanship.
In addition to bottling, he started manufacturing tea sweets, including gelato, in 2010. He holds the gelato meister qualification, and has made use of his track record of winning second place in Japan and his many years of experience in making Japanese tea. “Matcha Gelato” is still so popular that there is always a line. In addition, we started making chocolate in our own workshop in 2015, and it has been popular with many people at the Salon de Chocolat held in Paris, and “Matcha Seven”, the “world’s darkest matcha chocolate”, has been featured on various TV shows every year. It has been introduced in media such as newspapers, magazines, and the Internet, and is loved by VIPs both domestically and internationally, and it continues to sell out every day in January, when Valentine’s Day approaches.
Taking advantage of the craftsmanship of tea craftsmen who know everything about tea, we create products using tea with the help of staff with qualifications such as sommeliers, pastry chefs, cheese professionals, and coffee masters at “TEA ARTISAN CRAFTED” (*https We continue to disseminate the appeal of Japanese tea domestically and internationally with a new style based on the concept of
“marushichi-tac.com/”.
■CRAFT BREW TEA STUDIO
Marushichi Seicha has been holding classes on how to brew tea using a teapot for many years. The taste and aroma can change not only by the quality of the tea leaves, but also by the quality of the water in which the tea is brewed, how it is boiled, the temperature of the water, the freshness and amount of the tea leaves, the material of the brewing utensils, and the pouring method. I have told you how. In addition, we have conveyed the charm of tea by blending a variety of tea leaves, sensing the rhythm of the taste and the melody of the aroma, and making use of the individuality of each tea leaf, as if composing a composition.
However, in order to enjoy such a wide range of things, only experienced people who have acquired specialized knowledge will be able to fully enjoy them. As someone who has been involved in tea making for many years, I have continued to search for ways to make tea that can be enjoyed by many customers in its best condition by simply pouring tea made using the optimal brewing method into a glass. In 2020, we realized the idea that we had been developing for more than a quarter of a century, captured the flavor of the highest quality tea leaves in a bottle with the flavor exactly as imagined, and created a music program that would allow anyone to enjoy the exquisite taste anytime, anywhere. We created a studio where we can make tea as if we were recording something.
We named the workshop that makes this high-quality bottled tea CRAFT BREW TEA STUDIO. By setting water quality, water temperature, concentration, extraction time, etc., it is possible to fill bottles of various colors and shapes, allowing you to create unique tea drinks and experience quality and individuality that is different from drinks in plastic bottles. Manufactured in a workshop full of craftsmanship. Currently, non-alcoholic drinks are attracting attention, and instead of creating alcohol-free drinks from alcoholic drinks, we are creating high-quality tea pairing drinks for people who cannot enjoy alcohol. I’m making bottled tea.
In addition, we take care to consider the environment when it comes to the residue of used tea leaves that are produced during manufacturing, and we take care to reduce CO2 emissions by naturally drying the tea leaves after extraction. We also turn all of the tea leaves into organic fertilizer and return them to the fields for effective use, so that we do not create any waste. doing.
[Image 3: https://prtimes.jp/i/54708/20/resize/d54708-20-c83673e66feebb949dba-4.png&s3=54708-20-fa8c38e5c0c09faff4719f080139c628-1803×967.png ]
■Introduction of sales stores
Nanaya Fujieda store
141-1 Seto, Fujieda City, Shizuoka Prefecture TEL 054-646-7783 Nanaya Shizuoka store
2-5-12 Gofukumachi, Aoi Ward, Shizuoka City, Shizuoka Prefecture TEL 054-251-7783
Nanaya Aoyama store
2-7-12 Shibuya, Shibuya-ku, Tokyo TEL 03-6427-9008
Nanaya Kyoto Sanjo store
92-1 Aburaya-cho, Nakagyo-ku, Kyoto Prefecture, Sanjo-dori
Yanaginobajo TEL: 075-251-7780
Inside Ocha Chocolate Village/Nanaya Makinohara store
1151 Nishihagima, Makinohara City, Shizuoka Prefecture TEL 0548-25-5100 Fujinokuni Tea Capital Museum/Nanaya Satellite Shop
3053-2 Kanaya Fujimicho, Shimada City, Shizuoka Prefecture TEL 0547-46-5588 ★Online shop
https://marushichi-tac.com/
■Company overview
Company name: Marushichi Seicha Co., Ltd.
Location: (Sales Headquarters) 1870 Kamiaoshima, Fujieda City, Shizuoka Prefecture
Representative: Representative Director and President Naruhiko Suzuki Business details: Manufacture and sale of Japanese tea and tea products, manufacture and sale of sweets using tea products
URL http://marushichi-group.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000020.000054708.html