Shiraiya Hotel Co., Ltd.
Shiraiya Hotel “Shiraiya Hotel’s Chocolate Sweets” presented by popular pastry chef Miya Enmeiji’s “The Patisserie”
New release from February
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Shiraiya Hotel Co., Ltd. (Honmachi, Maebashi City, Gunma Prefecture, Representative Director: Isao Yamura), which operates Maebashi’s art destination “Shiraiya Hotel”, is selling the best fruit tart specialty store “The Patisserie” on the premises. We are now accepting reservations and selling chocolate sweets devised by pastry chef award-winning Miya Enmeiji, such as “luxury raw chocolate roll,” “strawberry chocolate chiffon,” and “orangette,” as well as the new raw chocolate flavor “Earl Grey.” It has started. Enjoy Shiraiya’s various chocolate sweets as gifts for Valentine’s Day and White Day, as everyday gifts, and as a treat for yourself.
[Image 1: https://prtimes.jp/i/52360/150/resize/d52360-150-afc5172ce1b2db59924e-0.jpg&s3=52360-150-47e5405472ed5300afd3b272d3ce6b93-800×532.jpg] (C)Shinya Kigure
Shiraiya chocolate sweets
○ Luxurious raw chocolate roll
[Image 2: https://prtimes.jp/i/52360/150/resize/d52360-150-6133730cb753f90221b2-7.jpg&s3=52360-150-0404f601c98dd259cc8138095399493a-2500×1668.jpg] (C)Shinya Kigure
Fluffy cocoa roll dough combined with light Hokkaido fresh cream and rich homemade raw chocolate. A luxurious roll cake decorated with strawberries from Gunma Prefecture.
Piece: 680 yen
*Limited sale until Thursday, February 29, 2024
○Strawberry chocolate chiffon
[Image 3: https://prtimes.jp/i/52360/150/resize/d52360-150-f917f3868aee0bfaef43-6.jpg&s3=52360-150-9aaf4dbb1a42821d76ddebf0cbd0836b-2500×1668.jpg] (C)Shinya Kigure
Light chocolate cream and plenty of seasonal strawberries are sandwiched between fluffy chocolate chiffon. I also added strawberries to the topping.
Piece: 580 yen
Hall (20cm): 4,200 yen
*Limited sale until Thursday, February 29, 2024
○Orange Jet
[Image 4: https://prtimes.jp/i/52360/150/resize/d52360-150-558db39aab4c5f655ae4-8.jpg&s3=52360-150-5f289bf26a022153a577a311ec47f249-1400×934.jpg] (C)Shinya Kigure
The soft orange confit is carefully coated with high-quality Valrhona bitter chocolate.
1,900 yen (1 orange slice, 7 sticks)
Outer box: Length 12cm x Width 11.5cm x Height 3cm
*This is a package with a picture of Lee Izumida’s cacao.
*Outer box: length 12cm x width 11.5cm x height 3cm
○Raw chocolate Earl Gray
[Image 5: https://prtimes.jp/i/52360/150/resize/d52360-150-e7eca98ee8f2a6a7fda9-2.jpg&s3=52360-150-f239db3868e1ba9903ef63be52edd67e-2000×1334.jpg] (C)Shinya Kigure
Earl Gray flavor has been added to The Patisserie’s popular raw chocolate (plain and raspberry). The package features a cacao drawing by artist Lee Izmida, and is reminiscent of the Shiraiya Hotel logo. A luxurious raw chocolate with the flavor of Earl Grey. Enjoy the smooth texture that melts in your mouth and the aroma of Earl Gray. 1,700 yen (contains 9 pieces of raw chocolate)
[Image 6: https://prtimes.jp/i/52360/150/resize/d52360-150-28db99970729aa6252f5-9.jpg&s3=52360-150-68cff7078025f96efe0a051f99fe1ddd-1400×934.jpg] (C)Shinya Kigure
*This is a package with a picture of Lee Izumida’s cacao.
*Outer box: length 12cm x width 11.5cm x height 3cm
*Standard plain (1,500 yen) and raspberry (1,700 yen) are also available. The plain is made with richly aromatic raw honey collected in Gunma Prefecture, so both children and adults can enjoy the deep flavor of cacao without adding alcohol. We use French puree for the raspberries and add kirsch for a rich flavor.
■How to make a reservation (in-store, online, by phone)
Shiraiya The Patisserie: 2-2-15 Honmachi, Maebashi City, Gunma Prefecture, Shiraiya Hotel grounds, along Babagawa Street
Please see the reservation site for details.
https://www.tablecheck.com/shops/shiroiya-patisserie-pickup/reserve *Cancellation policy: 7 days before: 30% / The day before: 50% / On the day: 100%
■Purchase and payment method
Please pay in-store or online. Orangette and raw chocolate are also sold at the online shop.
https://shiroiya.thebase.in/
*For online reception, advance credit card payment is required. Shiraiya The Patisserie store information
Shiraiya The Patisserie, a shop specializing in fresh fruit tarts, is known for its hachette desserts (made-on-the-spot desserts) and is supervised by Miya Enmeiji, a pastry chef who owns EMME in Aoyama, Tokyo. We offer seasonal tarts with a focus on taste and lovely appearance.
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(C)Fumie Amino
■Pastry chef Miya Enmeiji
After training at Frédéric Cassel in Paris and other famous
restaurants, he worked as a chef pastry chef at “T’SUKI Sur La Mer” and the Michelin 1-star “LATURE”, and opened a Hachette dessert specialty store in Aoyama, Tokyo in September 2019. Established “EMME” with sommelier Shinichi Enmeiji. It is a popular shop that is visited by sweets lovers. In addition to exhibiting at the popular event “France Exhibition” at Shinjuku Isetan, he also appeared on NHK’s “Tsubo of Beauty”. We also created the “Freshly Harvested Strawberry Tart from Gunma,” which was selected as a reward in the 2021 Maebashi Souvenir Grand Prix. 2022 At Shiroiya Hotel’s main dining room, “The Restaurant,” Miya Enmeiji will host “EMME at SHIROIYA,” a full-course dessert feast with Shiroiya’s chef Hiro Takayama. In addition to tarts, he has also developed baked goods, afternoon tea, and parfaits for Shiraiya.
[Image 8: https://prtimes.jp/i/52360/150/resize/d52360-150-6ef2b8b31a36a5abb421-3.jpg&s3=52360-150-51aa72d5bee255f8e7d451e48994d1d8-3900×2748.jpg] (C)Shinya Kigure
Location: 2-2-15 Honmachi, Maebashi City, Gunma Prefecture, Shiraiya Hotel premises (along Babagawa Street)
Phone: 027-231-2020
URL: https://www.shiroiya.com/dining_and_foods/patisserie
INSTAGRAM: @shiroiya_the_patisserie
Business hours: 10:00-18:00
Closed on Mondays (open on Mondays that are public holidays, closed on the following Tuesday) *Closed on Monday, February 13th
Opening: February 12, 2021
[Image 9: https://prtimes.jp/i/52360/150/resize/d52360-150-54f8c3ca5cf7b57e61c7-10.jpg&s3=52360-150-b8d235c5d2a8ae3f2fbc1e27f59df29a-1500×225.jpg] (C)Kenta Yoshizawa
Shiraiya Hotel (2-2-15 Honmachi, Maebashi City, Gunma Prefecture)
[Image 10: https://prtimes.jp/i/52360/150/resize/d52360-150-1efb7185b2c44ab690b3-4.jpg&s3=52360-150-a1e96c1216bf7deb9cb75ed98d495fb8-2000×1333.jpg] (C)Shinya Kigure
The art destination “Shirai-ya Hotel” opened in December 2020 with the aim of contributing to the revitalization of Maebashi City, Gunma Prefecture. After Shiraiya Ryokan, which boasted a history of more than 300 years, went out of business, architect Sou Fujimoto renovated the existing building from the 1970s and built a new building, which became a hot topic as artists and designers from Japan and abroad collaborated. Selected as one of the 39 Best Hotels in the World in 2021 by National Geographic Traveler. With a focus on authenticity in art, architecture, design, wellbeing, music, and food, we provide a place where residents and visitors can meet, stimulate the five senses, and experience a new culture. The main dining venue, Shiraiya The Restaurant, is featured in the global food guidebook, Gault & Millau 2023. In March 2023, his first book “Shiroiya Hotel Giving Anew” will be published.
Other inquiries
■Media inquiries pr@shiroiya.com 070-3858-7580 (PR person: Minako Morita) ■Shiroiya Hotel Contact info@shiroiya.com 027-231-4618 (Telephone reception: 07:00-22:00) www.shiroiya.com
More details about this release:
https://prtimes.jp/main/html/rd/p/000000150.000052360.html