canon mj
Launch of “Privacy Talk MD-100-GY”, a wearable sound reduction device that supports online communication
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Canon Marketing Japan Inc. (President and CEO: Masachika Adachi, hereinafter referred to as Canon MJ) has launched the wearable sound reduction device “Privacy Talk” MD-100-GY, which enables comfortable online communication in various places and environments. (Privacy Talk)” will be released from late April 2024.
[Image 1: https://prtimes.jp/i/13943/1070/resize/d13943-1070-67b8602df6a19ca20251-0.jpg&s3=13943-1070-575e6cef3a5f31a8e15645ad6375cc5b-431×431.jpg] Privacy Talk MD-100-GY
[Image 2: https://prtimes.jp/i/13943/1070/resize/d13943-1070-8f47f19573ef06b88ea1-1.jpg&s3=13943-1070-1947df43c30d5ca67ba2b961d66d393c-2999×2000.jpg] Assumed usage scene
Recently, work styles and lifestyles in the new normal era have expanded, and it has become possible to conduct online communication such as online meetings in various places and environments. On the other hand, people need to be considerate of their surroundings when speaking out, and concerns about ensuring an environment where people can communicate safely are increasing.
Therefore, Canon MJ’s in-house startup ichikara Lab (Ichikara Lab), based on an idea born from discussions with young people about online communication, aims to create an environment where online
communication can be more free and comfortable. We have planned a “Talk”.
“Privacy Talk” is a wearable sound reduction device equipped with earphones, a microphone, and a fan. In addition to reducing the sound you make when wearing it and reducing surrounding noise, it also has a ventilation fan to ensure ventilation. It has a stylish design that can be worn in a wide range of situations, such as offices and cafes, and supports comfortable online communication in a variety of places and environments. In the support purchasing service “Makuake” project implemented in October 2023, the total amount of support purchases exceeded 10 million yen. Additionally, we were ranked 6th in the Nikkei Trendy Top 30 Hit Predictions for 2024 by Nikkei BP, Inc. (Headquarters: Tokyo, President: Naoto Yoshida, hereinafter referred to as Nikkei BP).
Currently, ichikara Lab is conducting demonstration experiments in areas where there are likely to be problems with smooth and
comfortable online communication, such as while traveling on public transportation and in offices and co-working spaces.
ichikara Lab will continue to create products and services while listening to customer feedback, and aim to provide new value to society.
1. Attenuates your own voice and reduces surrounding noise When the sound passes through a maze-like structure that uses acoustic metamaterial technology, the sound is reduced by approximately 20 decibels*1, making it difficult for the speaker’s voice to leak out. This makes it difficult for people around you to hear the content. At the same time, it also prevents ambient noise from entering the microphone, making communication stress-free for the person you are talking to online.
2. Equipped with a ventilation fan to ensure ventilation The built-in ventilation fan promotes air circulation inside the main unit, making it difficult for moisture to build up and making it comfortable to wear. It is also equipped with a double microphone that captures both the sound of the fan running and audio, and by canceling out the noise of the fan running, it delivers clear audio to the person you are talking to online.
3. Simple startup method and stylish design Press and hold the button on the main unit for 3 seconds to turn on the power and automatically connect to your computer or smartphone via Bluetooth*2, ready for use. It also has a stylish design that can be used in a wide range of situations, both business and private.
[Table 2: https://prtimes.jp/data/corp/13943/table/1070_1_ed6a3c8db8df75072af687aaed5e765f.jpg ]
*1． Based on our measurement conditions. Measured the sound reduction effect of human voices in the range (1,000Hz to 4,000Hz) when wearing Privacy Talk. *2. Connection settings are required for the first time. -Main features-
Reduce your own voice and surrounding noise
“Privacy Talk” uses acoustic metamaterial technology to create a maze-like structure, creating air passages inside the device that absorb sound. It effectively absorbs the sound in the specific frequency range (1,000Hz to 4,000Hz) of the human voice while ensuring an air passage for breathing. The voice emitted when wearing “Privacy Talk” is reduced by approximately 20 decibels*1 by passing through this structure, making it difficult for people around you to hear what is being said.
[Image 3: https://prtimes.jp/i/13943/1070/resize/d13943-1070-2e677e421de36771-2.pNG &3=13943-1070-3F2E35E90C7BDF3BC3E0CDE47A7A7 60-3900×2103.png] mute your voice
[Image 4: https://prtimes.jp/i/13943/1070/resize/d13943-1070-c3f19573b67dae250ce3-3.jpg&s3=13943-1070-97a8cbdcd27069c283ead86aaa75e830-1230×969.jpg] Acoustic metamaterial structure image
At the same time, surrounding noise is also reduced by preventing it from entering the microphone, making communication stress-free for the person you are talking to online. Because of its ability to reduce the volume of voice emitted and surrounding noise, there is no need to search for a conference room or soundproof booth when holding an online meeting in a business setting. You can participate from anywhere without any hesitation. It can be used in a wide range of situations, including private situations and online language lessons.
[Image 5: https://prtimes.jp/i/13943/1070/resize/d13943-1070-6bda23c54c7fe348488a-4.png&s3=13943-1070-3147ac7994ac0f7c965b3dd6f0a1f0d4-3900×2194.png ]
It also reduces surrounding noise.
*1． Based on our measurement conditions. Measured the sound reduction effect of human voices in the range (1,000Hz to 4,000Hz) when wearing Privacy Talk.
Equipped with a ventilation fan to ensure ventilation
The built-in ventilation fan promotes air circulation inside the main unit, ensuring ventilation when worn. At the same time, the moisture that accumulates inside is released to the outside, making it more comfortable to wear. It is also equipped with a double microphone, and by capturing the fan operating sound and audio with each microphone, it cancels out the fan operating sound that causes noise. This process allows you to deliver clear audio to the person you are talking to online.
[Image 6: https://prtimes.jp/i/13943/1070/resize/d13943-1070-c96f82ebdd0bc17e62ca-5.jpg&s3=13943-1070-219858d24bcb5cbb5c3442bb08e65bca-1230×1054.jpg] Built-in double microphone
Simple startup method and stylish design
Press and hold the main unit button for 3 seconds to turn on the power and start the fan. It automatically connects to your computer or smartphone via Bluetooth*2, so you can use Privacy Talk immediately after wearing it. It can be used while being powered by a wired connection*3, so it can be used even when the battery is
insufficiently charged. In addition, the stylish design allows it to be used in a variety of locations and environments, both business and private. *2. Connection settings are required for the first time. *3． Compatible with USB Type-C and USB Audio Class 1.0 or higher. – Assumed usage scenarios – – On the go, at a cafe, in a shared office, where you are concerned about the content of your conversation and surrounding noise – Online meetings at your desk when you are at work, where you are concerned whether your voice is bothering others. Online language lessons for couples who work from home and want to take advantage of their spare time from a location other than their home when their meetings overlap – Pre-sale results on “Makuake” – Support conducted from October to November 2023 The pre-sale on the purchase service “Makuake” reached the target of 1 million yen in total support purchases within 15 minutes of the start of sales, and won 1st place in the overall category of “Today’s Ranking” *4. During the period, 468 supporters made purchases, and the final total purchase amount exceeded 10 million yen.
●Project overview Implementation period: October 31, 2023 (Tuesday) 10:00 to November 29, 2023 (Wednesday) 18:00 Number of support purchases: 490 (Number of supporters: 468) Total support purchase: 10.95 million yen (tax included) Project page:
https://www.makuake.com/project/privacytalk/
[Image 7: https://prtimes.jp/i/13943/1070/resize/d13943-1070-0c0fe27e4093eab4df66-9.png&s3=13943-1070-d29f62fa8ca1c250d3cbf0a6b0de1d1a-1920×530.png ]
Support purchase service “Makuake”
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Achieved a total of 10 million yen in support purchases
●Voices from Makuake Supporters *Excerpts I was looking for something with a design that I could use without worrying about being seen, so I bought it immediately. We are rooting for you! This makes it easier to speak at meetings when you are out and about. I’m looking forward to it. Now you can have a remote meeting from home without worrying about your cat’s meowing. *4. As of November 1, 2023
-Awards-
Privacy Talk was ranked 6th in Nikkei Trendy 2024 Hit Prediction Top 30 by Nikkei BP. At the “Nikkei Trendy Top 30 2023 Hit Products, 2024 Hit Prediction Ranking Presentation” held on November 3, 2023, Nikkei Trendy Editor-in-Chief Noboru Sawahara said, “It’s a product that can only be created after the coronavirus. (Use will expand). “Isn’t it?” was introduced.
[Image 9: https://prtimes.jp/i/13943/1070/resize/d13943-1070-9b023a739fc2ce0ce17b-11.png&s3=13943-1070-dc8fff5cdbfd51316c0713a434d70a3c-897×995.png ]
Ranked 6th in “Nikkei Trendy 2024 Hit Prediction Top 30”
[Image 10: https://prtimes.jp/i/13943/1070/resize/d13943-1070-f18bedd2bb14c94b60f0-12.jpg&s3=13943-1070-e3695af0c983a47743a251a568f53488-800×1067.jpg] Ranked 6th in “Nikkei Trendy 2024 Hit Prediction Top 30”
-About ichikara Lab-ichikara Lab is constantly working with a wide range of young people, aiming to strengthen marketing to young people and reach new customer groups. We are deepening our essential understanding of young people, who have the power to create and spread trends, and quickly capture hints that will lead to the future. With the mission of “providing new value that fits customers’ feelings and lifestyles”, we are taking on the challenge of planning and developing new products and services by leveraging the insights gained from marketing to young people.
[Image 11: https://prtimes.jp/i/13943/1070/resize/d13943-1070-75977ED05CC1B498586-13.jpg &s3=13943-1070-369FD69FD69F712E1E6D577741FAD 941a-1230X199.jpg] ichikara Lab
●Canon MJ in-house entrepreneurship “ichikara Lab” WEB page: https://cweb.canon.jp/personal/ichikaralab/●X account: ichikara Lab/Ichikara Lab [official] (@ichikaraLab) https://twitter.com/ ichikaraLabichikara Lab is always looking for companies who would like to work with us to create new value with the aim of creating an environment where online communication can be more free and
comfortable. For inquiries, please use the “CONTACT” button at the bottom of the ichikara Lab web page.
General inquiries: https://canon.jp/support/contact/privacytalk Privacy Talk branding site:
https://personal.canon.jp/product/business-tool/privacytalk/branding ichikara Lab homepage: https://cweb.canon.jp/personal/ichikaralab/
More details about this release:
https://prtimes.jp/main/html/rd/p/000001070.000013943.html