NODE Co., Ltd.
istyle, which operates @cosme, @cosme SHOPPING, @cosme STORE, etc., and CX consulting firm NODE collaborate to expand the scope of support for cosmetic brands using data
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What are NODE Co., Ltd. (Location: Shinagawa-ku, Tokyo, Representative Director: Hitoshi Kim, hereinafter referred to as “NODE”) and istyle Co., Ltd. (Location: Minato-ku, Tokyo, Representative Director and President: So Endo, hereinafter referred to as “istyle”)? We are pleased to announce that we will be collaborating with istyle to launch a new data-driven service that utilizes consumer data held by iStyle, and to expand our support business for cosmetics brands through this.
Through this collaboration, istyle will be able to utilize the business expansion knowledge it has cultivated through the fusion of the three businesses of media, e-commerce, and brick-and-mortar stores, as well as istyle’s vast consumer data and cosmetics market data, and NODE’s CX consulting and A new business model that combines capabilities such as user research, prototyping, and analysis and verification using high-speed data PDCA to clarify trends in the beauty market and supports brand transformation and CX improvement for cosmetic brands to further grow. Consider.
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■Background and content of collaboration
iStyle is a comprehensive cosmetics and beauty site, @cosme, and an e-commerce service, @cosme SHOPPING, that reflects consumer needs based on a database of consumer reviews and ratings posted on @cosme. , Japan’s largest platform specializing in beauty, operates a physical store “@cosme STORE”. We are creating new encounters between consumers and cosmetics and beauty brands through an integrated online and offline customer experience. In addition, we provide marketing solutions for cosmetics brands based on the vast amount of behavioral data on consumers’ purchasing and use of cosmetics that we have accumulated through these businesses.
On the other hand, since its establishment in 2019 as a CX consulting firm, NODE has integrated business consulting, user research, CX design, and high-speed data analysis, and with its strength in creating results at high speed, has been working with many major companies. We have supported rebranding, improving marketing results, designing OMO experiences, and creating results through demonstration experiments.
Now, through collaboration between istyle and NODE, we will provide companies that develop cosmetic brands with user research, CX prototyping, and high-speed PDCA promotion to improve the results of their measures using istyle’s consumer data. We will consider new business models that support brand transformation and CX improvement for the further growth of cosmetic brands, such as supporting demonstration experiments using @cosme and @cosme store.
In order to further boost Japan’s cosmetics and beauty industries, we will use data and research to elucidate the connections between all things, things, people, and places related to beauty while working closely with consumers to make both consumers and brands happy. We aim to create a market where
■About istyle Co., Ltd.
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With the vision of “creating a consumer-centered market,” the istyle Group has expanded its operations from the comprehensive cosmetics and beauty site “@cosme” to the cosmetics specialty e-commerce site “@cosme SHOPPING,” the cosmetics select shop “@cosme STORE,” and the flagship store “@cosme STORE.” Through the operation of comprehensive beauty-related services online and offline, including the shops “@cosme TOKYO” and “@cosme OSAKA,” we develop all kinds of
beauty-related products and services, and services that create happy encounters between people and consumers. doing.
Company name: istyle Co., Ltd.
Representative Director and President: So Endo
Address: 34th floor, Ark Mori Building, 12-32 Akasaka 1-chome, Minato-ku, Tokyo Established: July 27, 1999
Official website: https://www.istyle.co.jp/
■About NODE Co., Ltd.
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We are an escort-type consulting firm whose mission is to “prove the winning formula of CX and move the business forward,” and consistently support strategy -Company name: NODE Co., Ltd.
Representative Director: Kim Hitoshi
Address: HI Gotanda Building 2nd floor, 2-11-17 Nishigotanda, Shinagawa-ku, Tokyo 141-0031
Established: April 15, 2019
Official website: https://node-labo.com/
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