Gifty Co., Ltd.
“Giftee for Business” selected for Nagasaki Prefecture’s “U18 Myna Card Lifestyle Support Project”
~Granting a digital gift box that is ideal for the lifestyle of Nagasaki Prefecture residents as an incentive for measures aimed at promoting My Number card acquisition and economic support measures~ ……
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Gifty Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo/Representative Directors: Mutsumi Ota, Tatsuya Suzuki/hereinafter referred to as Gifty), which operates an e-gift platform business (*1), will operate from October 24, 2023 (Tuesday) to January 2024. During the period on Monday, April 29th, Nagasaki Prefecture accepted applications for the “U18 Myna Card Lifestyle Support Project,” and the corporate service “giftee for Business” (*2), which utilizes digital gifts, was selected. So I would like to inform you. This project will be provided by xID Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / Representative Director: Hikaru Kusaka / hereinafter referred to as xID Co., Ltd.) (*3) under the contract from Nippon Travel Co., Ltd., which was entrusted with this project. We have built a point benefit scheme in collaboration with “xID” (*4), a digital ID solution specializing in My Number cards, and “giftee for Business.” As part of the Nagasaki U18 Minor Pay, giftee offers the main product of giftee for business, giftee Box(R) (*5).
Nagasaki Prefecture is implementing the “U18 My Number Card Lifestyle Support Project” targeting young people who have a low rate of acquiring My Number Cards, with the aim of promoting new acquisition of My Number Cards and providing economic support for families raising children. This project will provide a digital gift worth 10,000 yen to each Nagasaki Prefecture citizen under the age of 18 (those from April 2, 2005 to the date of application) who has a My Number Card at the time of application. Points are awarded, and this is the first case in Japan (*6) of a private scheme to implement Myna Points and local government Myna Points projects without using the Myna Portal provided by the Ministry of Internal Affairs and Communications. Masu. In this project, based on “xID” provided by xID, you can easily complete everything from application to point award using just your smartphone. Please note that your My Number card and smartphone are required to apply, and as a general rule, the “guardian” should complete the procedure. To apply, download the “xID” app, register your My Number Card information, authenticate your identity (a digital ID will be created), and then set up to receive notifications from Nagasaki Prefecture on the app. Access the electronic application form URL from the first message you receive from Nagasaki Prefecture, authenticate your identity, and enter the required information. During the electronic application flow, the My Number card is read to obtain the text information on the card. The application is complete once the declaration on the electronic application form and the target person’s card reading are completed. Once the application and review are complete, you can receive points.
In addition, “Nagasaki U18 Maina Pay”, which will be provided as an incentive for this project, has customized the “giftee Box(R)” into a gift box original to this project in consultation with Nagasaki Prefecture. They can be exchanged for various cashless payment services such as PayPay points, d points, au PAY, and Rakuten points, as well as gift certificates that can be used at stores within the prefecture. We have a lineup of 919 types of digital gifts from 153 brands that are widely available in Nagasaki Prefecture, including large shopping centers, e-commerce sites, convenience stores, and drug stores. Nagasaki Prefecture is divided into the island area of Iki, Tsushima, and the Goto Islands, and the mainland area, where the commercial areas are scattered around Omura Bay. Even in the mainland area, there are many islands, so it is convenient for shopping. The needs of the times are diverse, and since Nagasaki U18 Maina Pay can be used both on e-commerce sites and physical stores, we believe that it can meet the diverse needs of residents. You can also freely exchange your points for multiple gifts as long as you have enough points.
“Giftee for Business” will continue to propose solutions for local governments, including the case of Nagasaki Prefecture, to support residents using digital gifts, popularize My Number cards, and promote their use. Additionally, we will focus more on developing products, tools, and options that enhance the effectiveness of campaigns and marketing measures, and move forward with initiatives that more broadly and flexibly respond to a wide range of local government needs, including various measures aimed at supporting residents. (*1) The e-gift platform business is a business that provides an integrated service from the generation to distribution of e-gifts that Gifty is engaged in.
(*2) giftee for Business is a service for corporations that utilizes e-gifts. You can use e-gifts as campaign prizes or customer rewards. (*3) Gifty and xID entered into a business partnership agreement in September 2022 to support the spread and utilization of My Number cards for local governments using digital gifts.
(*4) The “xID” app is a digital ID app provided by xID that allows you to verify your identity through My Number card authentication. (*5) With giftee Box(R), you can exchange the “gift points” you receive from approximately 1,000 types of gifts, such as convenience store products and cafe tickets, for your favorite products. To use giftee Box(R) and “Gift Points”, there is no need to register as a member or download an app, and you can select multiple gifts within the points you have.
(*6) Researched by Gifty (as of the end of January 2024)
■ U18 Myna Card Lifestyle Support Project Overview
Business name: U18 Myna Card Life Support Project
Business entity: Nagasaki Prefecture
the purpose:
Promote the acquisition of My Number cards among the younger generation, where the acquisition rate of My Number cards is low, and provide financial support for households with children.
Application period: October 24, 2023 (Tuesday) to January 29, 2024 (Monday) Benefit target and benefit details:
At the time of application, 10,000 yen worth of digital points will be given to each Nagasaki citizen under the age of 18 (those from April 2, 2005 to the date of application) with a My Number card.
URL: https://u18-nagasaki-myna.jp/
■Overview of “giftee for Business”
A service for corporations that utilizes digital gifts. Since its launch in 2016, it has been used for a wide range of purposes, including as an incentive for customers, such as as a reward for requests for materials and surveys, to encourage store visits, and in promotional campaigns using SNS, and in recent years, as a welfare program and reward for employees. The number of implementation cases in 2022 will reach more than 10,000. Digital gifts can be specified from a rich lineup with a wide range of price ranges, from small to high price ranges, such as convenience store products and cafe tickets. Compared to physical gift cards and gift certificates, they do not require inventory management, reduce shipping and labor costs, and can be distributed through various means such as email, websites, SNS, and apps. In addition to providing digital gifts, we also provide options for effectively and smoothly deploying campaigns, and with the know-how that Gifty has accumulated as a pioneering service in the use of digital gifts, we aim to ensure thorough and stable operation of campaigns. can do. In 2022, in order to meet a broader range of corporate campaign needs, we will utilize a fulfillment system specializing in gifts to fully launch a “delivery gift function” that covers storage, processing, and shipping of physical gifts. We have started providing this service.
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Delivery method: Unique URL (CSV file) delivery or real-time issuing using gift issuing API (giftee API)
Services provided: “giftee Box(R)”, “Erabel Pay(R)”, etc.
Implementation schedule: From 1 business day at the earliest *Please contact us for details
Fee structure:
Digital gift issuance: product price + issuance fee *Gift distribution system is optional
Delivery gift function: Stocking cost (initial) + storage cost + shipping cost *If product arrangement is included, the product price will be added, original packaging/combined shipping is an option.
※Please contact us for more information
URL: https://is.gd/fH0GLd
■ About Gifty’s solutions for local governments and regions
At Gifty, we provide a variety of solutions in order to make optimal proposals for the issues faced by local governments and
regionally-based companies.
By introducing the e-Machi Platform(R) service, you will be able to issue and distribute electronic gift certificates that can be used at local member stores. The issued electronic gift certificates can be used in individual initiatives as premium gift certificates and meal certificates sold to local residents, as well as as return gifts for “Destination Tax (R),” which enables people to pay hometown tax while traveling. In addition to being able to implement long-term measures as a platform that can be used for multiple measures. Since it leads to stimulating local consumption, it can be used as a solution that contributes to giving back to the local economy.
The “giftee for Business” service offers highly convenient digital gifts such as “giftee Box(R),” which allows recipients to choose their favorite gift from approximately 1,000 types, effective distribution tools, and a speedy implementation process. is our strength. Digital gifts are highly versatile, such as those that can be used at national chain stores and EC, and gift lineups can be set based on a certain theme. It is ideal for incentivizing specific measures with narrowed implementation objectives, and is easy to implement, allowing for smooth operation of measures.
■ About Gifty Co., Ltd.
Based on the corporate vision of “providing services that foster various relationships between people, companies, and communities, centered on e-gifts,” Gifty provides an all-in-one service from e-gift issuance to distribution. We are developing our e-gift platform business domestically and internationally. Our main services are the casual gift service “giftee(R)”, the “eGift System” that issues and sells e-gifts and tickets, and the “giftee for Business” service for corporations that utilizes e-gifts to solve municipal and regional issues. There are four services, the digital platform service “e-Machi Platform (R)”, which provides a wide range of e-gift services to individuals, corporations, and local governments.
Company name: Gifty Co., Ltd.
Address: 12th floor, Higashigotanda Square, 2-10-2 Higashigotanda, Shinagawa-ku, Tokyo 141-0022
Established: August 10, 2010 (Service started: March 2011)
Capital: 3,191 million yen (as of the end of September 2023) Representative: Representative Director Mutsumi Ota, Tatsuya Suzuki Business content: Development of e-gift platform business (four services below) 1. Operation of casual gift service “giftee(R)”
2. Development of “eGift System” service, a gift sales system for corporations 3. Development of “giftee for Business” service, a corporate solution using e-gifts
4. Development of “e-Machi Platform(R)” service, a digital platform that solves local government and regional issues
URL:
Giftee Co., Ltd. https://giftee.co.jp
giftee(R) https://giftee.com
giftee for Business https://giftee.biz/
eMachi Platform(R) https://giftee.co.jp/service/emachi-platform More details about this release:
https://prtimes.jp/main/html/rd/p/000000412.000004529.html