MHD Moët Hennessy Diageo Ltd.
The world-acclaimed premium rye whiskey brand “Whistle Pig” and “Whistle Pig Cocktail Competition 2024” will be held for the first time
Entries will be accepted from February 13th (Tuesday) to March 22nd (Friday), 2024.
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Whistle Pig, the category leader of premium rye whiskey brands handled by MHD Moet Hennessy Diageo Co., Ltd. (Kanda Jimbocho, Chiyoda-ku, Tokyo), will hold the Whistle Pig Cocktail Competition 2024, a cocktail competition for bartenders.
[Image 1: https://prtimes.jp/i/6986/678/resize/d6986-678-6c439a1b7899ce3a3dbd-0.jpg&s3=6986-678-0cb0dc289822cc913b1263f3673a804c-1805×1203.jpg] The first “Whistle Pig Cocktail Competition 2024” will be held with the theme “Relax with Rye”, and will use “Whistle Pig 10 Year Small Batch Rye”, the origin of Whistle Pig, to create a rich rye flavor and spiciness. , compete to create cocktails that take advantage of the depth and complexity afforded by Vermont oak barrels. During the judging, cocktails are evaluated from a variety of angles, not only on the taste of the cocktails, but also on concepts such as storytelling, presentation, production, and naming. The winner of the three rounds will receive luxurious gifts, including an invitation to Whistle Pig Farm in Shoreham, Vermont, USA.
Entries will be accepted from February 13th (Tuesday) to March 22nd (Friday) for bartenders at Whistle Pig stores. We are looking forward to receiving applications from many people, along with original cocktail recipes that bring out the charm of Whistle Pig.
Whistle Pig Cocktail Competition 2024 Event Overview
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・Participant qualifications: Bartenders at Whistle Pig stores ・Applicable product: Whistle Pig 10 Year Small Batch Rye
・Judging criteria: We will judge whether the cocktail can be enjoyed by as many customers as possible by utilizing the flavor of Whistle Pig (taste, naming, appearance, concept).
Whistle Pig Cocktail Competition Official Homepage
https://jp.whistlepigwhiskey.com/news/202402-01/
-Application process-
■First screening
Please download the form below, fill it out, and email it to the secretariat along with a photo of your cocktail.
・Form URL: https://jp.whistlepigwhiskey.com/news/202402-01/
・Application deadline: Until 23:59 on Friday, March 22, 2024 ・Results Announcement: Thursday, March 28, 2024 Those who passed the first screening will be contacted by the secretariat via email. ■Second screening
Please post a video on your Instagram reel with the specified tag and email the URL to the secretariat.
・Specified tag: #wpcocktail
・Deadline: Until April 22, 2024 (Monday) 23:59
・Result announcement: Friday, April 26, 2024 Those who passed the second screening will be notified by email.
■Final examination
Competitions and judging will be held at the designated venue below. ・Date and time: Tuesday, May 21, 2024
・Venue: Tokyo
・Result announcement: Announced at the final screening on the day ■Participation rules
・Only one entry per person is allowed.
・Please use 20ml or more of Whistle Pig 10 Years.
・Cocktail recipes must be original content.
*Persons under the legal drinking age in Japan will not be able to enter. *There are no purchase conditions for participating in the competition. *There will be no entry fees or other fees. Proof of purchase is also not required.
Whistle Pig 10 Year Small Batch Rye
Whistle Pig’s origins are born from creativity, innovation, and a passion for pursuing the ideal taste.
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The origin of Whistle Pig, which boasts an alcohol content of 50%, almost 100% rye, and 10 years of aging, is said to have rewritten the history of rye whisky. The rich flavors of caramel and burnt orange are captivating.
■Suggested retail price: 10,500 yen (tax excluded) / 11,550 yen (tax included) ■Capacity: 700ml
■Alcohol content: 50 degrees
■Aging years: 10 years
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■About Whistle Pig
A rye whiskey brand that has won numerous awards around the world and was founded in 2007 by a team led by legendary master distiller Dave Pickerell who bet on the potential of rye whisky. Whistle Pig’s philosophy of preserving the beauty of rye whisky, eliminating waste, and continuing to innovate to create even more delicious whisky, continues to be carefully protected. At our idyllic 500-acre farm in Shoreham, Vermont, we have researched blending and additional aging to create a portfolio of complex, deep-tasting rye whiskies. Its evolution knows no bounds. In 2017, it won the title of Best Whiskey (Best in Show) at the San Francisco World Spirits Competition, which boasts the largest number of exhibitors in the United States, and has attracted attention from all over the world.
Official website: http://jp.whistlepigwhiskey.com
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More details about this release:
https://prtimes.jp/main/html/rd/p/000000678.000006986.html