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Home » Sony Music Labels Co., Ltd. yama x Tatsuya Kitani’s KONA Collaboration Video won bronze and finalist in the FILM CRAFT LOTUS category at the Asia Pacific Advertising Festival.

Sony Music Labels Co., Ltd. yama x Tatsuya Kitani’s KONA Collaboration Video won bronze and finalist in the FILM CRAFT LOTUS category at the Asia Pacific Advertising Festival.

Sony Music Labels Co., Ltd.
yama x Tatsuya Kitani’s KONA Collaboration Video “Just as I yearned for” won bronze and finalist in the FILM CRAFT LOTUS category at the Asia Pacific Advertising Festival.
yama × Tatsuya Kitani’s song “As Longing” KONA Collaboration Video won bronze in SPECIAL EFFECTS: IN-CAMERA in FILM CRAFT LOTUS category and FINALIST in BREAKTHROUGH IN PRODUCTION in FILM CRAFT LOTUS category at Asia Pacific Advertising Festival (ADFEST 2024) Awarded.
[Image 1: &s3=13546-4131-4131-4131-4131-413174D4CFBCB3618 58-1920×1080.jpg] The Asia Pacific Advertising Festival, commonly known as ADFEST, is one of the leading advertising festivals in the Asia-Pacific region, founded in 1998, and this year’s theme is “Human Intelligence.” An advertising festival was held in Pattaya, Thailand from March 21st to 23rd, and the award-winning works selected from 1,587 entries in 24 categories were announced.
yama x Tatsuya Kitani’s “Just as I yearn for” is a tie-up song produced for the release of the new electric car “KONA” in Japan, and was released at the same time as the distribution release. The video is based on the idea of ​​“supporting the attitude of people who continue to aspire to something,” and uses drone lighting to express the protagonist’s continued pursuit of his aspirations. In order to create a shining “trajectory of light” as it flies through the darkness, a specially developed giant drone measuring over 2M that can be equipped with a giant LED light illuminates the scene from several tens of meters above the ground. Through detailed 3D verification, test shooting, and repeated trial and error, we were able to express the trajectory of light that cannot be reproduced with CG alone.
■Award information
yama × Tatsuya Kitani “As I long for” KONA Collaboration Video
Client: Hyundai Mobility Japan Co., Ltd.
Advertising company: Hakuhodo Inc.
Production company: EPOCH Co., Ltd.
▼yama “Kodama” (released on Wednesday, February 28, 2024)
Music Video: ▼yama SNS
Staff X:
▼yama Profile
[Image 2:×3120.jpg] “yama” is a new generation singer who is attracting attention online, especially on SNS. In 2018, he started his activities by releasing cover songs on YouTube. In April 2020, Vocaloid P Kujira’s song “Haru wo Kawaru”, which was released as his first original, quickly captured the hearts of listeners through SNS and ranked at the top of every hit chart. In addition, he teamed up with Vocaloid P Kujira for the first time in about three years for the second ending theme of the TV anime “SPY x FAMILY”, which was broadcast in 2022, “Color”. He is one of the artists who symbolize the current music scene, and is in charge of the opening theme for Season 2 of the TV anime “Mobile Suit Gundam: Witch of Mercury”, which will be broadcast from April 2023.
▼yama national tour information
yama “the meaning of life” TOUR 2024
Thursday, March 28, 2024 Niigata Niigata LOTS open 18:00 / start 19:00 Saturday, March 30, 2024 Ishikawa Kanazawa EIGHT HALL open 17:30 / start 18:00 Sunday, March 31, 2024 Nagano NAGANO CLUB JUNK BOX open 16:30 / start 17:00 Thursday, April 4, 2024 Sapporo PENNY LANE24 open 18:00 / start 19:00 Friday, April 5, 2024 Sapporo PENNY LANE24 open 18:00 / start 19:00 Wednesday, April 17, 2024 Osaka COOL JAPAN PARK OSAKA WW Hall open 18:00 / start 19:00
Friday, April 26, 2024 Aichi Zepp Nagoya open 18:00 / start 19:00 Wednesday, May 15, 2024 Tokyo LINE CUBE SHIBUYA open 18:00 / start 19:00 Sunday, May 19, 2024 Okinawa Sakurazaka Central open 16:30 / start 17:00 [Common throughout the country]
Standing ¥5,300 (tax included, separate drink fee and reference number included at admission)
[Sendai, Osaka, Aichi, Fukuoka, Tokyo performances only]
All seats reserved ¥5,800 (tax included)
*Up to 4 tickets per person (you can apply for multiple performances) *Paid for ages 3 and older
*All tickets are electronic tickets.
Planning and production: Sony Music Labels / H.I.P.
▼ Released on Wednesday, May 8, 2024 Tatsuya Kitani “Next preview” ▼ [Limited production edition] SRCL-12878~12879 / ¥4,560 (tax included) CD + booklet (sticker picture book specification)
CD reservation:
【recorded music】
A total of 3 songs will be included, including the opening theme for the TV anime “Sentai Dai Shikkaku” “Next Notice”
*If using the jacket image, please use Marsi notation.
(C) Negi Haruba/Kodansha/“Sentai Dai Shikkaku” Production Committee [CD purchaser benefits]
■Rakuten Books…Original acrylic key chain
■…Mega Jacket
■Seven Net Shopping…Original acrylic carabiner
■Tatsuya Kitani support store benefits…Original can badge
*The number of benefits is limited, so it will end as soon as it runs out. Please note.
*There will be no distribution outside of the above stores. note that. *Bonus designs will be announced later.
*Please note that it may take some time for the cart to be published for each online shop.
*, Rakuten Books, and some other online shops have “product pages eligible for benefits” and “pages for products not eligible for benefits.”
When making a reservation, please check that it is the desired product page before making a reservation.
▼TV anime “Sentai Dai Shikkaku” 2nd PV▼
Shochiku Anime Channel [Official]
▼Tatsuya Kitani Profile▼
[Image 3: E54356CF45D0BCB87AA1-0.jpg
He started publishing songs online around 2014, and since 2017, his excellent songwriting sense has been admired, and he has started a solo career while providing songs as a writer. He continues to be active across genres, including as a support member of Yorushika and providing songs for many artists such as WEST. and Suisei Hoshimachi, and the sound sources he has been involved with have been viewed over 1 billion times on YouTube. Even under the name Tatsuya Kitani, he continues to perform activities that attract attention, such as providing the opening theme “Scar” for the TV anime “BLEACH: Millennium Blood War” and collaborating with Eve and indigo la End. In July 2023, the opening theme song “Ao no Sumika” for the TV anime “Jujutsu Kaisen” “Kaitama/Tamaori” was released, and the cumulative number of streaming plays has now exceeded 200 million times, and the song has been selected to participate in the 74th Kouhaku Uta Gassen. Fulfill. In January 2024, he will release his new album “ROUNDABOUT” for the first time in about a year and a half, and in May he will hold his first Budokan live performance “Tatsuya Kitani 10th Anniversary Live He is watching from the ceiling”.
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