“Calypso” is famous for its buzz cosmetics “Magic Concealer” which has won many awards at LDK Bescos.
“Magic Mascara” specialized for “Mid-face shortening makeup” is born from “Series”!
*View in browser* *Aqua Cube Co., Ltd.*
Press release: March 29, 2024
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“Calypso” is famous for its buzz cosmetics “Magic Concealer” which has won many awards at LDK Bescos.
“Magic Mascara” specialized for “Mid-face shortening makeup” is born from “Series”!
*Available from mid-March 2024 at drugstores, variety shops, and official online stores nationwide*
Aqua Cube Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative: Emiko Inada) has announced the launch of the new “Calypso” from the “Calypso” series of beauty brands, including “Magic Concealer,” which won the LDK Bescos 2023 award.
“Magic Mascara” has been released.
Focus on the popular “Mid face shortening makeup”! Specialized mascara for lower eyelashes
Due to the increasing number of people taking off their masks, and the growing need to make their faces look smaller,
“Mid-face shortening makeup,” which makes the area between the lower eyelid and the upper lip look shorter, is attracting attention. At our company, we have developed a mascara specifically designed for lower eyelashes* in response to this need for “midface shortening.”
The key to mid-face shortening makeup is “emphasizing the lower eyelashes” By highlighting the lower eyelashes, the midface (range from the lower eyelid to the upper lip) can be made to look shorter, leading to a smaller face effect.
Product Features
The combination of *glue-spreading mascara liquid* and *extra-fine brush* * Makes each lower eyelash stand out * * “Lower eyelash focus mascara” *
* [Extra-fine brush] *
Separates eyelashes neatly.
Captures even short eyelashes.
* [Liquid stretch prescription] *
* A natural finish with a feeling of shedding and long lash effect * that makes your own eyelashes look longer.
* Also recommended for upper eyelashes. *
* [Hot water removal prescription] *
Reliable with less stress on eyelashes and delicate lower eyelids * ■Color variations*
clear black
black brown
Product Name: Calypso Magic Mascara [2 colors]
Price: 1,485 yen (tax included)
Capacity: 5.5g
Available at drug stores, variety shops, and official online shops nationwide.
Calypso series overview
*LDK Bescos 2023 Award*, etc.* “Magic Concealer”*
We offer makeup items, skin care items, and body care items, including * A beauty brand with cumulative sales of 3.8 million units. *
* ■Deployed items*
-Makeup-
“Calypso Magic Concealer” new line “Glossy Beige”
・Calypso Magic Concealer
・Calypso Magic Foundation
・Calypso magic eyeliner
・Calypso Maskalyoshka
・Calypso Men’s Face Powder
-skin care-
・Calypso pore care serum
-body care-
・Calypso hand milk
・Calypso body white cream
* ■Awards*
・LDK the Beauty COSMETIC SECTION COSME OF THE YEAR 2018
1st place in concealer category
・LDK the Beauty COSMETIC SECTION COSME OF THE YEAR 2023
3rd place in concealer category
* [Contact information] *
Aqua Cube Co., Ltd.
Phone: 03-5379-0252 (Monday to Friday 9:30 to 18:30, excluding holidays, year-end and New Year holidays, and summer holidays)
Official website: https://aquacube.jp/
Official online shop: https://aquacube.online/
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000019.000015273.html
*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=15273&release_id=19