Komehyo Holdings Co., Ltd.
Relay youth concept shop “andRELAY” operated by Komehei will be holding a 1st anniversary campaign from Wednesday, April 10th. We have a variety of plans, including the release of special items unique to reuse and coupons that can be used at the same time as purchasing and selling.
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KOMEHYO Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President and CEO: Takuji Ishihara, hereinafter referred to as KOMEHYO) is pleased to announce that the concept shop “andRELAY” operated on the 8th floor “GREEN AGE” of Hankyu Umeda Main Store is celebrating its 1st anniversary. To celebrate, we will be implementing special projects such as the release of an anniversary collection and a 20% increase in purchase price.
[Image 1: https://prtimes.jp/i/884/252/resize/d884-252-062047cb0f3636339608-5.jpg&s3=884-252-00ccfe810fc29f9f7625bcad1309f8ec-800×358.jpg] “GREEN AGE” proposes a “lifestyle in harmony with nature” with a floor concept that aims to co-create a prosperous future where people, society, and the environment are in harmony, and various stores and stores that support this concept. Brands gathered together and opened on Friday, April 12th last year.
As a company whose main business is brand reuse, we sympathize with the desire to promote a lifestyle that coexists with nature, so we opened “andRELAY,” a relay use (*) concept shop, at the same time as “GREEN AGE” opened. We have been selling items with a sustainable background and outdoor fashion items, and purchasing them at our permanent counter.
One year has passed since the store opened, and customers who have visited our store have commented, “Was this product a reused item?I didn’t notice because it was in such good condition.” “The price is also reasonable, which is nice.” “This season’s new products… We have received comments such as, “It’s fun to be able to find a color that we don’t carry, or a model year product that we were looking for,” and we are gaining support from people in the Keihan area as a store where you can find high-quality reused outdoor items.
Komehei will continue to use “andRELAY” to open POP UP stores, plan in-store events, and above all, communicate with customers on a daily basis, thereby providing a place where people can easily experience reuse within department stores, and a point of contact with a wide range of customers. By doing so, we will continue our efforts to realize a sustainable society.
*Komehei’s unique concept that “Items fulfill their mission only when they are passed down from person to person (relay) and used
effectively (use).”
What is “andRELAY”?
“andRELAY” is a relay use concept shop located on the 8th floor “GREEN AGE” of Hankyu Umeda Main Store, with the statement “Things and what lies behind them, for the future.”
Based on the “GREEN AGE” floor concept of “coexistence of people and nature,” we carry a selection of reused items, mainly outdoor items. One year has passed since we opened, and in addition to the Millennial generation, which was our core target when we first opened, we are now seeing many young Generation Z customers and overseas customers visiting our store.
[Image 2: https://prtimes.jp/i/884/252/resize/d884-252-e65ee8af8f97302cdb2d-6.jpg&s3=884-252-dadb2abb8479c4d5ab6863f6247c8730-765×283.jpg] “andRELAY” store interior
Overview of “andRELAY” 1st anniversary measures
・Date and time: April 10, 2024 (Wednesday) – May 7, 2024 (Tuesday) ・Measure details:
1. Launch of “ANNVERSERY Collection by andRELAY”
andRELAY, which curates numerous masterpieces that transcend the boundaries of eras and brands, offers a wide range of special items. Focusing on shell and nylon jackets that are easy to use for the upcoming season, we also have collaboration models from a variety of brands ranging from outdoor to luxury.
[Image 3: https://prtimes.jp/i/884/252/resize/d884-252-4851536390226463dac6-1.jpg&s3=884-252-bc3da2b93c71895aa50fe42a9c197ab8-420×435.jpg] 2. Purchase amount increased by 20%
For a limited time only, the purchase amount will be increased by 20%. Additionally, you will receive a 1,000 yen Hankyu Department Store gift certificate when you complete a purchase contract.
3. LINE [KOMEHYO ONLINE account] Friend addition campaign
Those who register as a new friend on their LINE account will receive a bonus of 500 yen off the selling price, which can be used on the spot.
What is “GREEN AGE” on the 8th floor of Hankyu Umeda Main Store? With a core target of Millennial families, we propose a new lifestyle that coexists with nature for city dwellers who value bonds with partners and friends, and aim to co-create a prosperous future where people, society, and the environment are in harmony. It’s the world. From outdoor brands to luxury brands, we coexist without boundaries, and in addition to fashion, we carry a wide range of products including cosmetics, miscellaneous goods, food, and outdoor goods. ・”GREEN AGE” 1st anniversary special site
https://website.hankyu-dept.co.jp/honten/h/greenage/1stanniversary.html?utm_source=andrelay_prtims&utm_medium=link&utm_campaign=1stanniv20240329 “andRELAY” store overview
Store name: andRELAY
Store location: 8-7 Kakuda-cho, Kita-ku, Osaka, Hankyu Umeda Main Store 8th floor “GREEN AGE”
Opening date: Wednesday, April 12, 2023
Service: Sales, purchase
Items handled: Outdoor brand apparel, fashion accessories, etc. Number of products handled: Approximately 100 items
Business hours: 10:00-20:00
Closed days: Same as Hankyu Umeda main store
Contact: 06-6361-1381 (Representative)
Komehyo Co., Ltd. Company Profile
Company name: Komehyo Co., Ltd.
Representative: Representative Director and President Takuji Ishihara Head office location: 3-25-31 Osu, Naka-ku, Nagoya, Aichi Prefecture Date of establishment: May 2020 (Reiwa 2)
U R L: https://komehyo.co.jp
Business: A company that buys and sells reused items in stores, online, and elsewhere. We are working to improve the value of the reuse market in order to make reuse more accessible, convenient, and safe. Through inspections, quality checks, and careful product maintenance using specialized appraisers and reuse technologies such as AI, we add credibility to our independently purchased products and offer them to the market. We aim to improve the standards of the entire reuse market and realize a sustainable society.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000252.000000884.html