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Home » NTT Com Online Autobacs Seven introduces “SAP(R) Customer Data Cloud” as customer ID integration and collaboration platform

NTT Com Online Autobacs Seven introduces “SAP(R) Customer Data Cloud” as customer ID integration and collaboration platform

[NTT Com Online] Autobacs Seven introduces “SAP(R) Customer Data Cloud” as customer ID integration and collaboration platform
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Press release: March 29, 2024
Autobacs Seven introduces “SAP(R) Customer Data Cloud” as customer ID integration and collaboration platform
NTT Com Online Marketing Solutions Co., Ltd. (Headquarters:
Shinagawa-ku, Tokyo, Representative Director and President: Yoshie Tsukamoto, hereinafter referred to as NTT Com
Online) and SAP Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and President: Suzuki)
Hiroshi) is a customer identity management platform “SAP(R) Customer Data Cloud” is Autobacs Seven Co., Ltd. (Headquarters: Koto-ku, Tokyo; Representative Director and President: Yugo Horii;
Autobacs Seven) announced that it has integrated customer IDs and introduced it as a group-wide data utilization platform.

* ■Background of introduction *
Autobacs Seven began in 1974 with the opening of the first autobacs general store specializing in car supplies, and now has 590 stores nationwide (domestic, as of March 27, 2014), and is a major player in the domestic car supplies market. We have established the position of No. 1 market share. In the DX strategic vision for sustainable growth, “Achieving ‘CDE*’ through a digital ecosystem,” when customers visit the websites and apps of the company group and each service, they can access services across the board using the same login ID. The company was faced with the issue of being unable to capture the customer experience of the entire group.
*CDE: Customer Deep Engagement. Connecting with customers deeper, longer and more directly

Therefore, as a marketing platform to solve this issue, we have developed “SAP(R) Customer Data
We have decided to introduce “Cloud”. This makes it possible to plan optimal promotions using a group-wide data utilization environment by standardizing login IDs and obtaining customer consent.
The following points were emphasized during the implementation: – Be able to understand customers across services in order to continue connecting with customers and propose optimal customer experiences.
– Enables common ID and single sign-on to improve customer convenience – Improved convenience of new account registration by supporting social login – Enabling consent management and profile management across services – Can be linked to external systems using ETL and webhooks – We have a rich track record of supporting the construction of ID integration infrastructure in Japan.
* ■Comment from Autobacs Seven*

Autobacs Seven Group provides a wide variety of services including e-commerce sites, apps, and owned media. In order to meet the needs of each customer and provide even greater convenience, NTT Com
With the support of online customers, we have introduced SAP(R) Customer Data Cloud and integrated login IDs.

With the introduction of this system, customers will be able to seamlessly use all services provided by the Autobacs Seven Group with a single ID. It also enables us to provide customers with a more personalized experience based on integrated usage history.

We will continue to strive to continuously improve quality so that our customers can continue to use Autobacs Seven Group’s services with peace of mind.

Autobacs Digital Initiative Co., Ltd.
Representative Director and President Nobuo Norisue

In the future, NTT Com
By further deepening their collaboration, Online and SAP Japan will help clients improve their customer experience through customer ID integration solutions.

* -About SAP(R) Customer Data Cloud- * SAP(R) Customer Data
Cloud integrates and centrally manages complex customer IDs, multiple databases, and customer information from multiple devices such as PCs and smartphone apps, increasing effectiveness, keeping it constantly updated through data linkage and update menus, and marketing. Generate “actionable data” for your activities.

In addition, we provide a platform service that contributes to streamlining development investment costs and time by using a cloud-based system that is both reliable and flexible, and streamlines marketing ROI for companies.

Click here for details on SAP(R) Customer Data Cloud
You can view it from here.

* -About NTT Com Online Marketing Solutions Co., Ltd.-*
NTT Com Online Marketing Solutions Co., Ltd. is “DIGITALIZE TO REALIZE” A trusted companion who guides your business. Based on our brand message, we have been supporting our customers’ digitalization since our founding. We support companies’ digital transformation not only by introducing products, but also by being fully close to the field as a “trusted companion” who continues to support customers through the challenges they face, business success, and problem resolution. I’m coming.

Name: NTT Com Online Marketing Solutions Co., Ltd.
Address: Osaki Center Building, 1-5-1 Osaki, Shinagawa-ku, Tokyo 141-0032 Representative: Representative Director and President Yoshie Tsukamoto URL:

* -About SAP Japan- *SAP Japan is an SAP
It was established in 1992 as a Japanese subsidiary of SE. SAP’s strategy is to help every company become an intelligent enterprise. As a market leader in enterprise application software, SAP powers the success of companies of all industries and sizes, and 87% of the world’s commercial sales are generated by SAP customers.
SAP’s machine learning, IoT, and advanced analytics technologies are helping every company transform their business into an intelligent enterprise. In addition, SAP helps people and organizations gain greater insight to make better business decisions and fosters collaboration for competitive advantage. SAP technology is now simpler, allowing businesses to get the most out of their software without worrying about bottlenecks. Through our global network of customers, partners, employees, and thought leaders, SAP helps make the world a better place and improve people’s lives. (
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[Contact information]
NTT Com Online Marketing Solutions Co., Ltd.
Person in charge: Nakagaki, Takada
Email address:
SAP Japan Co., Ltd.
Public Relations: Yuri Shimizu
Phone: 080-9262-6621 (direct)
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