[Axisia Co., Ltd.] Science x Sugar Flower*¹ For those who want to age gracefully, Age Theory is a sunscreen that turns aging into shine. New release of “UV Protection Cream”
*View in browser* *Axisia Co., Ltd.*
Press release: March 29, 2024
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Science x Toka*¹ For those who want to age gracefully, the new Age Theory UV Protection Cream, a sunscreen that will turn your aging into a radiant one, is now on sale
Axisia Co., Ltd. (Head office: Shinjuku-ku, Tokyo, Representative director: Dan From AGTHEORY, a series for women who want to maintain a beautiful glow that transcends time, Taku) is a UV base that combines skin care and photo protection with the unique ingredient “Sugar Complex*²”. theory
UV Protection Cream” will be released in Japan and China from Friday, April 12, 2024.
Axisia is a cosmetics company founded in 2011 that originated from a beauty salon. Building a foundation from salon-exclusive products, we expanded our business to overseas markets centered on China, and in Japan we sold GINZA
SIX” “Keio Department Store”
We have directly managed stores in department stores such as Shinjuku Store and Daimaru Shinsaibashi, and deliver items based on aesthetics ideas. The “Age Theory” series is a skin care supplement series created in 2016 for women who want to maintain a beautiful glow that transcends time.
Age Theory AG Drink X, a drinking beauty salon that underwent its fifth renewal in April last year.
is enjoyed by many customers, especially in China, where people in their 20s and beyond are seriously conscious of their beauty. Up until now, “Ag Theory” has been supporting various concerns associated with age, but in conjunction with the increasingly popular “AG Drink” series, we have updated the formula to realize beauty care from the inside and out. We will release it.
* What does Axisia think of “Science x Sugar Flower*¹”? *
Elegance, love, and elegance. Beauty that can only be gained with age and experience comes from living a life that cherishes one’s own “present” and is excited about the “future.” Age Theory is an aging care *³ series for such adults. From beginning to end, the series has focused on “sugar flowers*¹.” We will further advance the advancement of aging science and greatly increase our power beyond our fields. Three carefully selected botanical extracts *⁴ are added with plant ingredients such as Alpine Rose Active, and a total of 11 types of ingredients are uniquely formulated as “Sugar Flower Complex *²”. Approaching the skin environment of modern adults, it provides firmness, elasticity, luster and brightness that tends to be lost with age from all directions. A texture that will captivate your skin, a scent that will captivate your heart…it will brighten up the skin of adults not only scientifically but also with all five senses. The evolved age theory turns accumulated time into brilliance, age and experience into excitement. For the future, to beauty that transcends time.
*¹ Sugar flower is a plant ingredient that produces luscious flowers, which is a common ingredient in Age Theory. *²
Sugar flower is a plant ingredient that produces luscious flowers, which is a common ingredient in Age Theory. Firmness and shine: Alpine rose active (Rhododendron ferrugineum extract), horse chestnut seed extract, plantain seed extract, saxifrage extract, hectoria extract, hawthorn extract, grape fruit extract, Roman chamomile flower extract, maghua root bark extract, pomegranate Pericarp extract, fennel fruit oil
*³ Care according to age. *⁴ Firmness and shine: Horse chestnut seed extract, plantain seed extract, saxifrage extract
*Science x Toka*¹“Age Theory UV Protection Cream” *
～A UV cream with 4 functions and the ultimate aesthetic quality～ Adult skin is susceptible to various types of damage, not just UV rays. “Age Theory”
UV Protection Cream” has four functions required for adult skin. “*Multi-protection prescription*” that provides 3 types of light protection
“*Skin care formula*” containing “Sugar Flower Complex*²” including Alpine Rose Active*
“*Brightening effect* *⁵” due to the radiant snow rose color created by fine pearls and natural colors, only achieved by Axisia from the salon “*
Esthetic touch prescription*
” improves the firmness and luster of adult skin from all sides.It maintains firmness even during the day and helps make-up last.Each time you use it, you will be filled with an elegant fragrance.A UV product with the ultimate aesthetic quality. It’s cream.
Unique formula “Sugar Flower Complex*²”
“Age Theory” focuses on plants that bloom luscious flowers as an ingredient that turns layers into sparkles. Carefully selected botanical extracts give a firm, firm, moisturized and translucent look to aging and experienced skin.
* ■Main ingredient: Alpine Rose Active * (Rhododendron ferrugineum extract) Alpine rose, also known as “Alpine rose” or “Snow rose,” is a plant of the Ericaceae family that grows at altitudes as high as 2,800 meters. Surviving in the harsh environment of snow in the middle of winter,
It is characterized by its high vitality, which allows it to bloom beautifully for over 100 years. “Age Theory” finds power in the strength of Alpine Rose, and has added “Alpine Rose Active”, an extract of Alpine Rose. This ingredient focuses on the elasticity and clarity of the skin that tends to be lost with age (due to dryness), and approaches collagen and skin moisture content. By providing total care for signs of aging (lack of firmness and dryness),
It will lead to skin full of rich firmness and luster.
* ■Boost ingredients: carefully selected combination of 10 types of botanical extracts *⁶ *
“A.G. Theory” focuses on both internal and external beauty, and in addition to the common skin care ingredients, “A.G. Theory”
By combining the plants used in “AG Drink
*¹ Sugar flower is a plant ingredient that produces luscious flowers, which is a common ingredient in Age Theory. *²
Sugar flower is a plant ingredient that produces luscious flowers, which is a common ingredient in Age Theory. Firmness and shine: Alpine rose active (Rhododendron ferrugineum extract), horse chestnut seed extract, plantain seed extract, saxifrage extract, hectoria extract, hawthorn extract, grape fruit extract, Roman chamomile flower extract, maghua root bark extract, pomegranate Pericarp extract, fennel fruit oil
*⁵ Depends on makeup effect. *⁶
Firmness and shine: horse chestnut seed extract, plantain seed extract, saxifrage extract, dokudami extract, hawthorn extract, grape fruit extract, Roman chamomile flower extract, maghua root bark extract, pomegranate peel extract, fennel fruit oil
* 3 types of solar protection to prevent uninterrupted light * Ultraviolet rays (UVB and UVA) are not the only things that affect your skin. For adult skin, it is important to take precautions against not only UV rays but also various wavelengths of light. Axisia is focusing on the effects of the entire wavelength of sunlight on the skin, and is proceeding with research and development of sunscreen products.
“UV Protection Cream” also supports a wide range of wavelengths. Provides protection against three types of light: ultraviolet, near-infrared, and blue light.
[What are the “3 types of sunlight” that you should be concerned about for your skin?]
Ultraviolet rays (UVB and UVA) are not the only things that affect your skin. For adult skin, it is important to take precautions against not only UV rays but also various wavelengths of light. Axisia is focusing on the effects of sunlight’s entire wavelength range on the skin, and is conducting research and development of sunscreen products.
UV Protection Cream also supports a wide range of wavelengths. Provides protection against three types of light: ultraviolet, near-infrared, and blue light.
* ・Two types of ultraviolet rays (UVB, UVA) *
-UVB… Only about 5% of UVB reaches the earth’s surface, but the energy is strong and causes stains and freckles.
-UVA…UVA constitutes approximately 90% of the ultraviolet rays that reach the earth’s surface, and it penetrates clouds and windows, raining down regardless of the season, so UV radiation requires measures to be taken throughout the year. It has been reported that it can cause dryness.
*・Blue light*
It has the shortest wavelength among visible light, and is blue-white light with high energy, close to ultraviolet rays (UVA).
The amount of blue light that falls on us as a type of sunlight is even greater than that produced by displays and lighting, so we need to take the same precautions against UVA on our skin.
* ・Near infrared rays*
Although the wavelength of the light is long and the energy is weak, it reaches deep into the skin.
It has been proposed by the non-profit organization “Photoaging Awareness Project Committee” that it has the same effect on the skin as UVA, and it is desirable to add near-infrared protection as one of the purposes of sunscreen.
* Esthetouch prescription provides the comfort your skin seeks with UV protection *
“Age Theory” contains 80% serum ingredients.
In addition to daytime UV protection, UV Protection Cream is designed to provide stress-free use as a UV base that also provides skin care. Because Axisia is a beauty salon, it is so comfortable that it reminds you of a treatment by a professional esthetician.
“Aesthetic touch prescription”
completed. Ethanol and paraben free. In addition, it is hypoallergenic and has a design that is good for the skin, yet it is non-sticky, moisturized, and provides the feeling that adult skin requires. Furthermore, it also has a “brightening effect*⁵” that naturally corrects the yellowing of adult skin. The Radiant Snow Rose color created by fine pearls and natural colors gives your skin a natural complexion. A UV cream with the ultimate aesthetic quality that fills you with an elegant scent every time you use it.
*⁵ Depends on makeup effect.
*Supporting ingredients*
* Long-acting vitamin C (skin conditioning: ascorbyl glucoside) * Ascorbyl glucoside is a “water-soluble vitamin C derivative” that has increased stability by binding glucose to vitamin C (ascorbic acid). Once absorbed into the skin, glucose is gradually released and acts as vitamin C, so it is characterized by its long-lasting properties. It penetrates into the stratum corneum in its derivative form,
conditioning the skin and giving it a brighter appearance.
* 4 types of skin conditioning and protective ingredients *
Contains 4 types of skin-beautifying ingredients*⁷ that condition skin that is easily damaged by UV rays, sunlight, external stimuli, etc. This W shield formula not only protects your skin from sunlight as a sunscreen, but also conditions your skin.
* Product Summary *
～Science x Sugar Flower*¹
Aesthetic touch prescription skin care UV base
* Age Theory UV Protection Cream *
-Sunscreen- SPF50+/PA++++
40g 7,150 yen (tax included)
Sales location: https://axxzia.co.jp/stores/
(Please check each retailer and sales site for availability.) “Ag Theory AG Drink X” and “internal and external beauty”
Each bottle contains 100mg of the peel extract of the fruit
“Tobishi”, which was discovered in pursuit of “beauty”.
Furthermore, it contains five carefully selected botanical
ingredients*⁸ and collagen peptides.
2000mg per bottle
This is the best formula in Axisia’s history. It has a refreshing and delicious flavor with cassis and pineapple flavor, making it easy to follow as a daily beauty routine.
* AG Theory AG Drink X *
-Soft drink-
1 box (25mL x 30 bottles) 29,160 yen (tax included)
Sales location: Axisia directly managed store, official online shop Directions for consumption: 1 bottle per day. Because it contains plenty of plant extracts, it tends to settle at the bottom of the container. Shake well before drinking.
Special site: https://axxzia.co.jp/brand-web/agtheory/agdrink-x/ *¹ A plant ingredient that produces luscious flowers, which is a common ingredient in “Age Theory.” *⁷
Skin conditioning: Izayoibara extract, carnosine, chamomile flower extract, moisturizing: Althea root extract *⁸
Mixed herb extract powder (displayed name: Houtodyami, hawthorn, edible chrysanthemum, grape), mulberry leaf extract powder,
pomegranate fruit extract powder, fennel extract powder, amla fruit extract powder
* About AXXZIA *
Axisia was born in 2011 as a skin care brand exclusively for beauty salons. The “Beauty Eyes” series, developed in 2016 with the concept of “bringing the essence of eye beauty to home care,” has been a huge hit in Asia, including China. Currently, we are expanding our business in Asian countries such as China and Singapore, as well as in the United States, Canada, and Australia. In Japan, directly managed stores “AXXZIA
GINZA SIX store, AXXZIA Haneda Airport Garden store, AXXZIA
Daimaru Shinsaibashi store, as well as many other stores such as department stores and variety shops, have received favorable reviews from customers.
* Axisia official website/SNS *
・Official website: https://axxzia.co.jp/
・Stores: https://axxzia.co.jp/stores/
・Official Instagram: @axxzia_jp https://www.instagram.com/axxzia_jp @the_b_maison https://www.instagram.com/the_b_maison *About details about this release*
https://prtimes.jp/main/html/rd/p/000000106.000067650.html
*Download press release materials*
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