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Home » MOOMIN SHOP FUTAKO TAMAGAWA opens at Futakotamagawa Rise on Friday, April 12th!

MOOMIN SHOP FUTAKO TAMAGAWA opens at Futakotamagawa Rise on Friday, April 12th!

MOOMIN SHOP FUTAKO TAMAGAWA opens at Futakotamagawa Rise on Friday, April 12th!
*View in browser* *Toei Shokai Co., Ltd.*
Press release: March 29, 2024
MOOMIN SHOP FUTAKO TAMAGAWA opens at Futakotamagawa Rise on Friday, April 12th!

The 5th official store “Moomin Shop” embodies the Scandinavian brand “Moomin”, which is known for its high artistic quality and deep literature.
“Futako Tamagawa” will open on Friday, April 12, 2024 on the 6th floor of Town Front of Futakotamagawa Rise Shopping Center.
[Store overview]
* -Store name-*
* -place-*
Futakotamagawa Rise S.C. Town Front 6th floor, 2-21-1 Tamagawa, Setagaya-ku, Tokyo
* -business hours-*
* -MD configuration-*
Total number of SKUs: 1,000 items (kitchen/interior goods, fashion goods, cosmetics, stationery, food, etc.)
* -Price range-*
220 yen (stationery) – 148,500 yen (lighting)
* -Sales floor area-*
Approximately 20 tsubo
* -Sales target-*
80 million yen per year

Futako-Tamagawa is a popular area that enjoys the support of a wide range of people, including those raising children, as it has the convenience of the city center, yet is lush with greenery and feels in harmony with nature.
Moomin shop
At Futako Tamagawa, we focus on high-quality, highly designed lifestyle items that fit into the lifestyle of the city, as well as items exclusive to the Futakotamagawa store, a full lineup of baby and kids items, and original items with motifs from picture book art. It will be a store that everyone from children to adults can enjoy, with merchandise and photo spots.

The main art is filled with familiar characters that will spark conversation with people who pass by.
Please enjoy the world of Moomin stories in the soft atmosphere of the Moomin Shop’s main color, sage green, combined with pink wallpaper and colorful terrazzo.

Futakotamagawa store limited edition
Limited items available only at the Futakotamagawa store will be available, featuring the famous Moomin Shop key visual “Nyoronyoro” and illustrations from the novel “Moominvalley Summer Festival.”

* [1] Original tote bag limited to Futakotamagawa store *
Moomin Shop, which is always very popular as a store-limited item Tote bag with logo. The vivid colors that color the canvas, like crayons, catch your eye. At the Futakotamagawa store, in addition to the standard sizes, we also have our first mini bags.
The tote bag is made of simple ecru material that gently blends with the art of the novel’s illustrations, and is accented with colored handles. Made of durable material and sized to fit A4 size paper, it is great as a shopping bag or sub-bag.
Mini bags are perfect for lunch or short outings. The size is easy for small children to carry, so it can also be used as an outing bag for children. Parents and children can take them together and enjoy coordinating them together.
Tote bag Price: 1,870 yen each (tax included) Size: Height 41 x Width 35cm / Mini bag Price: 1,760 yen each (tax included) Size: Height 21 x Width 19cm

* [2] Original soup bowl & spoon limited to Futakotamagawa store * Wooden tableware brings the warmth and comfort of wood to your dining table. Because it does not easily transfer the heat of food, it blends gently into your mouth and hands. Light and durable wooden tableware is recommended for everyday use, as well as for outdoor use and children’s tableware.
Soup bowl Price: 3,300 yen Size: Diameter 12 x 6.5cm Spoon Price: 880 yen Size: 17 x 4.1cm Material: Both natural wood (beech wood)

Futakotamagawa store pre-sale items
* [1] MOOMIN Picture Book Collection Tammi Moomin Shop limited item *

A picture book created by Lina and Sami Kala, who are active as illustrators and picture book authors in Finland, based on the original illustrations by Tove Jansson, the creator of Moomin. Original items exclusively available at Moomin Shop will be released using the art from this picture book. The art, which is based on Tove Jansson’s color palette and is uniquely Scandinavian, creates a unique world view that attracts both children and adults.

*Moomin Shop exclusive original mug*
Price: 2,200 yen each Capacity: 320ml Material: Porcelain
*Moomin Shop exclusive original memo pad*
Price: 605 yen each Size: 10 x 10cm 90 sheets (3 patterns x 30 sheets)

*Moomin Shop exclusive original ring notebook*

Price: 858 yen each Size: 12.8 x 18.2cm (B6) 80 sheets bound

*Moomin Shop exclusive original clear file*

Price: 418 yen each Size: 22 x 31cm (A4) Material: Polypropylene * [2] MOOMIN Celebrating Tove Jansson / Creator of the Moomins* “MOOMIN”, a new series that spotlights the artistic and literary quality of Moomin works, was released this year to celebrate 110 years since Tove Jansson’s birth.
New items from “Celebrating Tove Jansson / Creator of the Moomins” will be released.
This time, we are introducing an item that uses “Easter” art that was drawn for Stockmann, a long-established department store in Helsinki, Finland, in the 1950s. This precious art, which has rarely been commercialized, will be specially released as a limited edition item this year, which is a celebration year.
The art depicting people overcoming a long, harsh winter and celebrating the arrival of spring is sure to bring joy to the hearts of those who see it.
Please enjoy the warm touch and shading unique to watercolors, as well as the beautiful colors that symbolize spring, in your daily life.

*Moomin Shop exclusive original 3 pocket clear file*

Price: 440 yen Size: 15.3 x 22cm Material: Polypropylene
*Moomin shop limited poster*
Price: 1760 yen each Size: 30 x 24cm (A4)
* Hand towel*

Price: 2,750 yen each Size: 25 x 25cm Material: 100% cotton
*Mug/square plate*

Mug Price: 2,200 yen each Capacity: 350ml Material: Porcelain Square plate Price: 2,200 yen each Size: 15 x 10cm Material: Porcelain * [3] Ratt Start Moomin Shop limited item *
The new series “Moomin” from the Swedish baby and kids brand “Ratstart” Festivities” melamine tableware will be introduced. Recycled PET material is environmentally friendly and can be used with confidence by small children as there is less worry about scratches and cracks. With its stylish design and ease of use, it is a popular item among adults as well.
*Limited item available only at our Moomin Shop in Japan.

*Moomin Shop limited tumbler*
Price: 1,980 yen each Size: 8 x 6.7cm Capacity 200ml Material: Recycled PET *Moomin Shop limited bowl*

Bowl Price: 1,540 yen Size: 6 x 14.5cm Material: Recycled PET Moomin Shop limited Spoon (set of 2) Price: 1,210 yen
Size: 13.5 x 2.8cm Material: Recycled PET
* [4] Bunmeido Tokyo Castella “All About Moominmamma” *
A limited edition castella cake created in collaboration between Bunmeido Tokyo and Moomin will be sold in advance at the
Futakotamagawa store. The design is based on the new series “All About”, which is packed with various charms of Moominmama.
From the art of Moominmama. Not only does Bunmeido, a long-established Japanese confectionery store, boast a reliable taste, but it also features cute artwork transcribed onto the castella cake, an original box, and other details that will keep you enjoying it until after you eat it.
Mother’s Day Castella Special S Price: 1,620 yen Box dimensions: 13.6 x 14.1 x 8.3 cm Best before date: 20 days from production
Mother’s Day Specially Selected Gosan Castella Special No. 1B Paulownia Box Price: 4,860 yen Box External Dimensions: 30 x 11.1 x 8cm Expiration Date: 20 days from manufacture
* *All prices listed include tax*

Opening commemorative novelty
* [1] Original towel handkerchief gift campaign*
Moomin Shop for 3 days, April 12th (Friday), 13th (Saturday), and 14th (Sunday) The first 200 people who purchase products worth 5,500 yen (tax included) or more each day at Futoko Tamagawa will receive an original towel handkerchief.
*Only one gift will be given to each person each day.
*Receipts cannot be combined.
* [2] X (formerly Twitter) follow campaign*

* Period: April 12th (Friday) ~ Ends while supplies last*
The first 300 people who follow Moomin Shop Official
*It will be given only once per person.

Regarding distribution of numbered tickets on the first day of opening On the opening day, April 12th (Friday), we plan to distribute numbered admission tickets to ease congestion.
Information on distribution methods is available on the Moomin official website.

* ▼Moomin official website Moomin shop Futako Tamagawa shop information page *

About Moomin
“Moomin” was created by Tove Jansson (1914-2001), a Swedish-Finnish woman. Tove’s novels, comics, and picture books, as well as goods, spots, and animations based on them, are loved all over the world. About Moomin Shop key visuals

Nyoronyoro is a mysterious creature that grows from the ground when seeds are sown. Newly born Nyoronyoro stores the power of lightning in its body, and will tremble just by getting close to it.
The Moomin Shop has adopted Nyoronyoro as the key visual, with the hope that “I want you to experience a Moomin Shop full of stimulation like Nyoronyoro.”

(C)Moomin Characters(TM)

* -About copyright-*
If you wish to reproduce images used in this document, please indicate the copyright below.
(C)Moomin Characters(TM)
*About details about this release*

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