[GeekOut Co., Ltd.] GeekOut, new support measure for Roblox creators “IP/Creator Bridge”
Fund” launched to promote community-friendly licensing
*View in browser* *GeekOut Co., Ltd.*
Press release: March 29, 2024
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GeekOut launches new support measure for Roblox creators “IP/Creator Bridge” Fund” launched to promote community-friendly licensing
*Multiple IP holders including Kodansha have been selected as early participating companies*
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GeekOut Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Soichiro Tanaka, hereinafter referred to as GeekOut) is a Roblox experience development support program with a total value of 20 million dollars (approximately 3 billion yen).
Expanding the Incubation Program to the entire Roblox developer community,* * “IP/Creator Bridge
We are pleased to announce that we will provide opportunities for collaboration with Japanese IP using a new license system as part of the “Fund” (hereinafter referred to as this program). *
While traditional IP licensing agreements are one-to-one, GeekOut will work to create one-to-many IP relationships aimed at harnessing the power of the content created by Roblox creators. This program is open to all Roblox developers of various levels, not just professional studios.
This initiative is a new framework that promotes co-creation while protecting the intellectual properties that are attracting the most attention, such as character works, comics, and animation.
In addition, in cooperation with Roblox Co., Ltd. and DEVLOX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kimihiko Tanaka, hereinafter referred to as DEVLOX), we will provide planning direction, development guidelines, and operational support.
■About “IP/Creator Bridge Fund”
– Funding creators to develop Roblox experiences from a total of $20 million (approximately 3 billion yen)
– Providing learning opportunities regarding IP usage and licensing guidelines
– Supporting developers in the licensing process
Furthermore, in collaboration with DEVLOX, we are currently planning a contest and creator recruitment on Roblox using this program. Major companies such as Kodansha Co., Ltd. and DeNA Co., Ltd. are scheduled to provide IP to Roblox. There are several other projects in progress, so please look forward to further updates.
■Comments
* -Comment from GeekOut CEO Soichiro Tanaka-*
This time, GeekOut Creator Incubation
We are thrilled to be able to expand the Program and further accelerate the growth of Roblox content originating from Japan. We are deeply grateful to everyone involved for making this program possible. GeekOut’s goal is to take full advantage of the great IP that participating companies have and contribute to the planning and development of experiences that can be enjoyed by fans of each company’s work and the Roblox community around the world.
The GeekOut team is working diligently on projects with each company, so please look forward to the release of additional information. ■About GeekOut Co., Ltd.
Head office location: Minato-ku, Tokyo
Representative Director: Soichiro Tanaka
Established: March 2022
Business content: Immersive media business
HP: https://geek-out.io/
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