Love Farm Project General Incorporated Association
[Love Farm Project] Sponsored the “Small Drinking Bar Event”, a project for 2nd evacuees from the 2020 Noto Peninsula Earthquake. We provide a heartwarming moment to disaster victims by serving them food and drinks with nutritional value in mind. Held on March 24th in Kanazawa
The disaster victims, who have many worries about their mental health, housing, and finances, were happy to have this opportunity.
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We would like to express our deepest sympathies to all those affected by the 2020 Noto Peninsula Earthquake that occurred on January 1, 2024.
On March 24, 2024, Ai Farm Project General Incorporated Association (Location: Marunouchi, Naka-ku, Nagoya City, Aichi Prefecture, Chairman and Project Manager: Tatsuya Wakabayashi) was established by ASMEDIA Co., Ltd. (Head Office: Moriyama, Kanazawa City, Ishikawa Prefecture, Representative) We sponsored the “Small Drinking Bar Event,” a project for second-stage evacuees from the 2020 Noto Peninsula Earthquake, sponsored by Director: Benisuka Nagasaka). This event was planned to allow disaster victims to relax and have a moment of healing, away from the stress of the disaster and the still-unresolved conditions of evacuation life. On the day of the event, we served tapas prepared by chef Yusuke Kitagawa of Kanazawa’s gastrobar “comer,” as well as alcohol and wine from Ishikawa Prefecture. We are very happy that all the participants enjoyed it.
[Image 1: https://prtimes.jp/i/139113/1/resize/d139113-1-3d9fa3c186db4ed1e199-10.jpg&s3=139113-1-2d9b2fe116200f70d7425e3ef549dc1b-1566×1044.jpg] (Left) Organizer: ASMEDIA Co., Ltd. Representative Director Benisuka Nagasaka (Right) Chef: Yusuke Kitagawa of comer
[Image 2: https://prtimes.jp/i/139113/1/resize/d139113-1-ab6947fc2f4cacc6dca4-11.jpg&s3=139113-1-0e69d3aac8b3bff7fa02f388c1f891e8-1567×1045.jpg] “Small drinking bar event” for 2nd evacuees [Sponsored by ASMEDIA, Sponsored by Love Farm Project] Event report
■Purpose of the event
The purpose of this event is to help people living in secondary evacuation areas enjoy nutritionally balanced snacks containing proteins such as vegetables, meat, and eggs, along with alcohol, while achieving the following goals: It was held. 1. To provide peace of mind, even temporarily. 2. To provide a place to socialize. 3. To provide nutritional support.
[Image 3: https://prtimes.jp/i/139113/1/resize/d139113-1-fa73c904fd56babbb938-12.jpg&s3=139113-1-0cb4ca40154632757d15c67d70e3a38a-1567×1045.jpg] We served tapas (Spanish snacks).
■Thank you comment from organizer Benisuka Nagasaka (Representative Director of ASMEDIA Co., Ltd.)
“The idea behind planning the event was that Tatsuya Wakabayashi, the representative of the Ai Farm Project, wrote to me, who was from Noto and was affected by the earthquake, saying, “I would like to do something to support the disaster-stricken area.” We would like to thank you very much for your cooperation. We are grateful to everyone at the Love Farm Project for their warm understanding and support, and we are grateful that we were able to make such a wonderful event possible. Thank you.”
[Image 4: https://prtimes.jp/i/139113/1/resize/d139113-1-b9eb33926e93091625f8-4.jpg&s3=139113-1-e818e8e0a5cd6402a735714adddd9f62-1567×1045.jpg] Organizer: ASMEDIA Co., Ltd. Representative Director Benisuka Nagasaka ■Event Overview Event Name: “Small Drinking Bar Event” for 2nd evacuees [Sponsored by ASMEDIA, Sponsored by Love Farm Project] Date and time: Sunday, March 24, 2024, 18:00~ Location: The Station Bar Mixology ( 2F, Mast Square Kanazawa, 1-9-16 Hirooka, Kanazawa City, Ishikawa Prefecture) Target audience: Those undergoing secondary evacuation and disaster victims due to the effects of the 2020 Noto Peninsula Earthquake Participation fee: Free
■Provided menu
As a health support, we provided nutritionally conscious menus to help people consume vegetables and protein, which are often lacking during evacuation life.
[Tapas (Spanish snacks)]
・Carrot Rape
・Kaga Lotus Root Buñuelo
・Sardine bocadillo (Spanish sandwich)
・Tortilla (Spanish omelet)
・Chicken Moruno style
・Hyakumangoku Paella Firefly Squid
・Salami, cheese
[Image 5: https://prtimes.jp/i/139113/1/resize/d139113-1-54fe58b26989db4d156c-12.jpg&s3=139113-1-780bd338e054222150e16f29647e6588-1000×667.jpg] (Top left) Sardine bocadillo Spanish sandwich (Top right) Sardine bocadillo Spanish sandwich (Bottom left) Carrot rappe (Bottom right) Chicken Morno style
[Image 6: https://prtimes.jp/i/139113/1/resize/d139113-1-c07bbacd3fda12a41ef2-12.jpg&s3=139113-1-9b4882a411ec14da27885428f0a51012-1567×1045.jpg] Hyakumangoku Paella Firefly Squid
【drink】
・Sake (Sogen Sake Brewery “Sogen”, Kazuma Sake Brewery “Takeha”, Yoshida Sake Brewery “Yoshida Kura u”), etc.
・12 types of wine
・Non-alcoholic drinks (vegetable juice, tea)
[Image 7: https://prtimes.jp/i/139113/1/resize/d139113-1-c5ddb08e608330346f11-12.jpg&s3=139113-1-7254c99bbb1067237d0ffb3938c54510-1567×1045.jpg] We served alcohol and non-alcoholic drinks.
*We took care to drink alcohol in moderation so as not to harm your health. ■Chef introduction
Chef Yusuke Kitagawa of the gastrobar “Comer” operated by
“Respiracion”, which has received two stars in the Michelin Guide, showed off his skills at this event.
[Image 8: https://prtimes.jp/i/139113/1/resize/d139113-1-c86342cd135dd6ef6a69-12.jpg&s3=139113-1-bbac65192f6cd7a3dd96e3160f594ff6-1478×1108.jpg] “comer” Chef Yusuke Kitagawa
[Chef Yusuke Kitagawa Profile]
After 5 years of training at a Japanese restaurant, he trained for 6 years at the bistro “Agaris” in Kagurazaka, Tokyo, and 6 years at a Spanish restaurant, where he acquired a variety of skills. He has been working hard every day as a chef at “Respiracion”, which received two stars in the Michelin Guide Hokuriku 2021, and is currently showing off his skills at “comer”. The experience cultivated in various genres is combined into one dish. comer HP: https://comer.gorp.jp/
Voices from event participants – Seeking temporary relief from the exhausting days of the earthquake –
[Image 9: https://prtimes.jp/i/139113/1/resize/d139113-1-2dc37b946558e521b407-12.jpg&s3=139113-1-b4b3921eaca56dcb25eb2aa79ad39c96-1477×1108.jpg] ( ) indicates the area where the event participants’ homes are located. ●Mr. Nakanishi (Noto Island)
“I moved to Noto Island a year and a half ago.I was evacuated to Kanazawa for the second time after the recent earthquake, but I had to move from hotel to hotel, and as of today (March 24th), I have already stayed at 5 hotels. This is me.I have to leave at the end of March, but I don’t know where I’ll go next, so I’m overwhelmed with anxiety every day.Thank you for holding an event to help the disaster victims. .”
●Mr. H (Suzu City)
“My company in Suzu has also closed, and I have evacuated to Kanazawa.I’m new to the area and don’t know where restaurants are, so I’m happy to be able to eat out for the first time in a while.I’m thinking of starting over somewhere else in the future, but I’m worried about the money. But it’s a situation where there’s a lot of anxiety.”
●Mr. S (Monzen-cho, Wajima City)
“The upheaval was so bad that my house was completely destroyed. We are in temporary housing, but there are fixed costs, so I’m very worried about the money.”
●The couple who made a reservation for the event first (Suzu City) “My house is completely destroyed, so I want to go back to my hometown, but I can’t. Even though I had just finished repairing the building after the magnitude 6 earthquake in May 2023, something like this happened on New Year’s Day 2024. Now, my heart is broken.” ●Mr. M (Wajima City)
“This is the third hotel I’ve stayed in as a secondary evacuation site, and I’m worried because I’ll have to move again next time.I’m happy because I wanted a place to relax.The drinks and food are delicious.”
●Mr. T (Wajima City)
“I’m in temporary housing, but all fixed expenses are my own, so I’m worried about money.I’m not very good at gathering information on social media, so I went to a soup kitchen for the first time the other day. It was so bad that I couldn’t do the things I used to do. I was really happy because I needed a place to go for a quick drink.” ●“Yoshie Minamiya Shoten” Yoshie Minamiya (Wajima City)
“At this event, I was able to drink alcohol for the first time since the earthquake.I had no time to worry about things related to the earthquake, and I had to spend time cleaning up.I would like to express my gratitude to all the people who have sent me e-mails because they are worried. I haven’t been able to reply yet. I haven’t had many opportunities to get together with people, so I’m happy to have this opportunity.”
Mr. Yoshie Minamitani, who is also the trademark of Wajima Morning Market, has been running a processed seafood shop for three
generations, including father and son. As a result of the earthquake, the warehouse was caught in a crack in the ground, creating a 2m difference in level and causing the building to tilt significantly. Six years ago, we made a large capital investment and ended up with a loan of tens of millions of yen when the disaster struck. They also lost the fish sauce and rice bran pickle barrels that had been passed down from their predecessors.
[Image 10: https://prtimes.jp/i/139113/1/resize/d139113-1-10731ef10647dd89d5e5-15.jpg&s3=139113-1-ce255bc934fb3e45978979844f3c2b21-1477×1108.jpg] (Left) Organizer: Ms. Benisuka Nagasaka, Representative Director of ASMEDIA Co., Ltd. (Right) Participants: Ms. Yoshie Minamitani, “Yoshie Minamiya Shoten”
[Image 11: https://prtimes.jp/i/139113/1/resize/d139113-1-949341672a478a5b51c2-15.jpg&s3=139113-1-da7dd501df994ae5f56c57a94cab6e3d-1567×1045.jpg] (Left) “Yoshie Minamiya Shoten” Miyu Minamiya (Right) “Yoshie Minamiya Shoten” Ms. Yoshie Minamiya
However, because I don’t want Wajima’s traditional culture to die out, I’m trying to crowdfund with my daughter Miyu (22 years old) in order to rebuild it on Wajima land.
“Minamiya Yoshie Shoten” Crowdfunding https://readyfor.jp/projects/137090
[Image 12: https://prtimes.jp/i/139113/1/resize/d139113-1-10f2d7880eee96cc2d12-15.jpg&s3=139113-1-a19c678b55643220983e8c2b6b36089d-1567×1045.jpg] (Left) “Yoshie Minamiya Shoten” Miyu Minamiya (Right) “Yoshie Minamiya Shoten” Ms. Yoshie Minamiya
[Love Farm Project] Restaurants and companies in Aichi, Gifu, and Mie aim for “agriculture, welfare, and food collaboration” of “agriculture x welfare x food and drink” – We want to make everyone smile – those who grow, those who make, and those who eat.
[Image 13: https://prtimes.jp/i/139113/1/resize/d139113-1-901014b22d1f6e8a416e-7.jpg&s3=139113-1-b50ff8ff866ce03034ebd91c3898f8f6-567×183.jpg] ■What is the Love Farm Project?
[Image 14: https://prtimes.jp/i/139113/1/resize/d139113-1-0ac49a1274e4db5af507-5.jpg&s3=139113-1-14d01b4bc07754f5f80c5da55a167d91-588×800.jpg] Tatsuya Wakabayashi, Chairman and Project Manager of “Ai Farm Project General Incorporated Association”
“Ai Farm Project General Incorporated Association” (hereinafter referred to as “Ai Farm Project”) is a collaboration between restaurants and companies in Aichi, Gifu, and Mie with the aim of “Agriculture x Welfare x Food Collaboration.” This is the group that raised it. It is jointly operated by Vital Co., Ltd. (Tatsuya Wakabayashi, Representative Director, Tsu City, Mie Prefecture), Chiyoda Real Estate Co., Ltd. (Toshikazu Kondo, Representative Director, Tsushima City, Aichi Prefecture), and Toshiki Kitchen Co., Ltd. (Toshiki Ai, Representative Director, Nagoya City, Aichi Prefecture). Masu.
The Love Farm Project aims to realize a society in which no one is left behind, and aims to address the current social issues of people who want to work but are unable to find employment because they are disabled, and the declining number of agricultural workers. In order to solve the problem, restaurants and companies in Aichi, Gifu, and Mie were formed.
In recent years, there has been an increase in the number of facilities, offices, and companies that provide opportunities for people with disabilities to participate in society. Regarding agriculture, efforts to create a market for “people who grow” are expanding through national measures such as “Noufuku (Agriculture and Welfare Collaboration),” but there are not enough places in place to provide agricultural products that have been produced by people with disabilities. That can be said to be an issue. What we can do is to connect the food that people with disabilities have been involved in in any of the processes from production to shipping to the people who make it and the people who eat it, thereby contributing to their consumption.
Currently, 31 restaurants, 4 agricultural organizations/businesses, and 11 companies in Aichi, Gifu, and Mie support the idea of this project and are promoting its activities. Affiliated restaurants that are project members incorporate agricultural products grown with care by people with disabilities into their menus and offer them to customers who visit their stores. We are expanding our circle of support through local production for local consumption, allowing customers to learn about the deliciousness of agricultural products grown with care by people with disabilities. We believe that “A delicious dish can sometimes change the way people think.” We are confident that the diversification of food values will lead to the happiness of society as a whole.
In addition, people with disabilities involved in agriculture will be proud to see the delicious and beautifully prepared produce. This will lead to improved productivity and the quality of agricultural products, and will also directly lead to increased employment and continued employment of people with disabilities. This is expected to increase the wages of people with disabilities, support their independence, and increase the number of new farmers.
[Image 15: https://prtimes.jp/i/139113/1/resize/d139113-1-61acf541bb4db87f81ee-16.jpg&s3=139113-1-4a2ed6a1fe3c8aff0c5427a85e2407e1-1000×667.jpg] In the Love Farm Project, people with disabilities are involved in any part of the process from production to shipping of agricultural products.
By creating a production cycle of “Agriculture, Welfare and Food Collaboration” in which everyone can contribute to social welfare through food, we aim to create a society where everyone who grows, prepares, and eats smiles, and takes responsibility for
sustainability. In addition to conducting certain business activities, we will provide services centered on contributing to social welfare, promoting industrial development, and human rights initiatives in order to achieve SDGs (Sustainable Development Goals).
[Image 16: https://prtimes.jp/i/139113/1/resize/d139113-1-fbd4e789c687f6808c07-6.png&s3=139113-1-6219225aa53b3410367330f2b8a6a4db-712×814.png ]
Related article: https://www.asmedia-japan.com/news/9651 ■Organization overview Organization name: General Incorporated Association Love Farm Project Chairman/Project Manager: Tatsuya Wakabayashi Project Leader: Toshikazu Kondo, Toshiki Ai Location : GS Marunouchi 2-chome bldg.7th floor, 2-16-23 Marunouchi, Naka-ku, Nagoya, Aichi Prefecture Phone number: 080-9492-0484 Date of establishment: January 6, 2023 URL: https://ai-farm-pj. com/
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