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Home » Urban Research Co., Ltd. LAATO with the concept of “I am me” opens a POP UP STORE at Shinjuku Lumine 1

Urban Research Co., Ltd. LAATO with the concept of “I am me” opens a POP UP STORE at Shinjuku Lumine 1

[Urban Research Co., Ltd.] LAATO with the concept of “I am me” opens a POP UP STORE at Shinjuku Lumine 1

*View in browser* *Urban Research Co., Ltd.*
Press release: March 29, 2024
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LAATO with the concept of “I am me” opens a POP UP STORE at Shinjuku Lumine 1 * Urban Research Co., Ltd. (Nishi Ward, Osaka City, Osaka Prefecture, President and Representative Director)
Keisuke Takemura’s private brand “LAATO” will be available at Shinjuku Lumine 1 for a limited time from April 16th (Tuesday) to April 29th (Monday/holiday).
The brand’s first POP UP STORE will be held at the 2nd floor event space. *

Since the brand’s establishment, LAATO has purposely not set a seasonal theme, instead offering clothes that allow women with existing styles to enjoy their own style.

This season, we have incorporated many gradation colors and layered styles, and we have items that can be worn in multiple ways. We are looking forward to seeing you with a lineup that fulfills the concept of “I am me.”

During the exhibition period, LAATO 2024 PRE SPRING COLLECTION / SPRING SUMMER FIRST
In addition to selling COLLECTION and pre-selling a part of SECOND COLLECTION, We have many special items such as POP UP STORE limited colors and limited products.

Please take this opportunity to visit us.
Store image
*LIMITED ITEMS*
New colors of the popular frill camisole are now available in LUMINE limited colors.
*frill camisole*
*Color: Sable*
* ¥8,250 (tax included*
2024 SPRING SUMMER FIRST COLLECTON line, frill, already on sale New colors of camisole will be sold exclusively at Lumine. LUMINE limited colors are available in safure. A frilled camisole with dainty shoulder straps and plenty of ruffles catches the eye, and is sure to look stylish just by layering it over a simple top.
Lumine limited kinchaku bag
*Mercredin custom kinchaku bag*
*Color PINK / GRAY*
* ¥15,400 (tax included) *
To commemorate the POP UP STORE, we will be selling a limited quantity of mercredin custom kinchaku bags, which are exclusive to Lumine stores.
A compact kinchaku bag made of Japanese cowhide. Available in two colors: pink and gray. This bag is only available at this time, so be sure to get yours soon!
NOVELTY
printed eco bag
knit bag
Limited to customers who purchase over 13,000 yen including tax, we will give you a printed eco bag (left image).
Only customers who purchase over 20,000 yen including tax will receive a knit bag (pictured on the right) as a gift.
We have special gifts for those who visit us, so please look forward to it! *Eco bags, knit bags, and special gifts for visiting the store are all limited in quantity.
Please note that the offer will end as soon as it runs out.

*LAATO*
With the concept of “I am me”,
A design that expresses the smoothness and luster of an adult woman. A brand characterized by soft colors.
Instagram @laato_

【Venue】
LAATO POP UP STORE Lumine Shinjuku store
LUMINE Shinjuku 1 2F event space
1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

[Event period]
April 16, 2024 (Tuesday) to April 29, 2024 (Monday/Holiday)

【business hours】
11:00-21:00
*April 16th (Tuesday) only 11:00 – 16:00
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000969.000003710.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=3710&release_id=969




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