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Home » Dadway Co., Ltd. Introducing the Rilakkuma baby line “Rilakkuma Baby,” which is soothing for parents and c hildren! The first item is goods to protect you from the heat when you go out.

Dadway Co., Ltd. Introducing the Rilakkuma baby line “Rilakkuma Baby,” which is soothing for parents and c hildren! The first item is goods to protect you from the heat when you go out.

[Dadway Co., Ltd.] Introducing the Rilakkuma baby line “Rilakkuma Baby,” which is soothing for parents and children! The first item is goods to protect you from the heat when you go out.

*View in browser* *Dadway Co., Ltd.*
Press release: March 29, 2024
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Introducing the new Rilakkuma baby line, “Rilakkuma Baby,” which is soothing for parents and children! The first item is goods to protect you from the heat when you go out.
Dadway Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, President and CEO: Hiroto Ohno) is a subsidiary of San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and Representative Director: Chida)
We will start rolling out the baby line “Rilakkuma Baby” based on the character “Rilakkuma” by Hiroshi Hiroshi from Friday, March 29, 2024. Since its debut in 2003, Rilakkuma has been loved by many as a character that people want to be by their side forever. The baby line has a soft design that will soothe the hearts of parents and children. Dadway’s Rilakkuma Baby products are designed to fit into your daily life and have functionality that is easy to use every day. The first items to be introduced are a “portable fan” and a “cold/thermal pouch” that are must-have items for spring and summer outings with your baby. Rilakkuma will watch over you and your child even when you are out and about.
New products such as meal items and toys will continue to be released in the future! You can’t take your eyes off Rilakkuma Baby, who gently brightens up your family’s everyday life.

*Brand overview*
Rilakkuma Baby was created for people who want to spend time with Rilakkuma even after they grow up with Rilakkuma and become parents or mothers, and who want something that can be used with their children. The design uses gentle colors that are unique to baby goods, and is soft enough to be soothing even when held by an adult.
Please enjoy Rilakkuma Baby created by Dadway, which has been supporting the growth of babies.

Dadway Online Store Brand Page:
https://www.dadway-onlineshop.com/shop/rilakkumababy/r/rr-kuma/ Rilakkuma Baby official website: https://www.san-x.co.jp/rilakkuma/baby/

[First edition] Items released on March 29th
* ■Portable fan* Price: 3,300 yen (tax included)
A portable fan that can be used in a variety of situations, such as carrying a baby carrier in the summer or keeping a stroller warm. The fan is shaped to prevent hair from getting caught in it, making it easy for babies to use. The main unit rotates 360 degrees, so you can freely change the direction of the wind. It can be firmly fixed with a belt and attached to a stroller or baby carrier, and can also be used as a table fan or neck fan.

* ■Cold and thermal pouch* Price: 3,080 yen (tax included)
For protection from the intense summer heat when carrying baby carriers or strollers. This double-type cold/thermal pouch is perfect for when you want to keep your baby cool from the back to the buttocks. It can be easily removed with the push of a button, so you can use it differently depending on the heat.
If you use it as a single type, you can also use it as a backpack type by carrying it on your child’s back. Pile material that is soft to the touch. The attachment method is simple and can be tied with a string, so it can be attached to many baby carriers and strollers. The gel can be used in both summer and winter as it can be kept cold or warm. It can be used for a cool 3 hours in the summer and a warm 1.5 hours in the winter. *Varies depending on temperature and usage environment.

*Preliminary exhibition at Maternity & Baby Festa 2024*
At the San-X Co., Ltd. booth at “Maternity & Baby Festa 2024” to be held at Pacifico Yokohama BCD Hall on April 6th (Saturday) and 7th (Sunday), we will be unveiling the second and subsequent release items in advance. Masu. Please come and visit us.

Date: April 6th (Sat) and 7th (Sun), 2023
Venue name: Pacifico Yokohama Exhibition BCD Hall
Admission fee: Free
Official website: https://maternity-babyfesta.jp/yokohama/
San-X Co., Ltd. Booth: A-1

* Company Profile*
Company name: Dadway Co., Ltd.
Head Office: 2-15-12 Shin-Yokohama, Kohoku-ku, Yokohama, Kanagawa Prefecture Representative: Hiroto Ohno, President and Representative Director Established: October 1, 1992
Capital: 30 million yen
URL: https://www.dadway.com/

“Have an exciting day with your children”
Since 1992, we have been importing and selling excellent baby products from all over the world. In addition to planning original products tailored to the needs of Japanese families raising children, we sell products such as Sassy educational toys, NUK baby bottles, and Ergobaby baby carriers in Japan as an authorized exclusive agent in Japan. We are doing We also have a select shop for families called “DADWAY” and a parent-child cafe called “VITAL”.
We have 29 stores nationwide (including in-shops specializing in baby products) such as “MEALS BY DADWAY”.
*About details about this release*
https://prtimes.jp/main/html/rd/p/000000136.000037140.html

*Download press release materials*
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=37140&release_id=136




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