Parfums Christian Dior Japon Co., Ltd.
Introducing a new UV shield from Dior Snow that protects your skin from external stress such as daily UV rays.
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[Image 1: https://prtimes.jp/i/14810/448/resize/d14810-448-3d1b0bdd294affec9d79-0.jpg&s3=14810-448-252f35ae031f5522a8f7e46b31b27fd2-1800×1305.jpg] Dior Snow was born from 20 years of Asian skin knowledge and DNA research at Dior’s Asia Innovation Centers (Tokyo, Seoul, and Shanghai). It is known that gene expression is epigenetically regulated by external factors such as ultraviolet rays, and has a significant impact on cell development, differentiation, aging, etc. Dior Science is conducting research on the melanin production pathway at the genetic level.
Dior Snow has released the new Dior Snow UV Shield 50+ and Dior Snow UV Shield Tone Up 50+, which protect your skin from daily external stresses such as UV rays and dryness. UV Shield 50+, which has skin care and protection properties and does not disintegrate even in hot and humid environments, has a comfortable texture that quickly absorbs into the skin and protects the skin from UV rays A and B. UV Shield Tone Up 50+ with a fresh and moisturizing rosy color texture creates bright, healthy and glowing skin. Produces a healthy glow.
Both formulas are enriched with extracts from Edelweiss 1, a pure white flower grown in the Dior Garden. Illuminates with pure light, leading to skin with a snow-like clarity2.
1 Edelweiss extract (skin conditioning ingredient)
2 By moisturizing
[Image 2: https://prtimes.jp/i/14810/448/resize/d14810-448-1aa7bf8036e95039a40f-1.jpg&s3=14810-448-edd4856ad67766a98777830a340c849d-1200×692.jpg ]
Edelweiss, a flower specially grown in the Dior gardens
Dior researchers, who have been conducting research on plants and skin, have discovered rare flowers that produce a variety of useful ingredients.
came. Over the past 30 years, Dior Gardens have been established in nine locations around the world. It has become a special place where beautiful flowers bloom thanks to organic cultivation and regenerative agriculture that takes into account the ecosystem. We have a thoroughly integrated production system from flower cultivation to ingredient extraction and supply.
In one of the Dior gardens in the mountainous canton of Valais in Switzerland, Edelweiss, which boasts pure white beauty, is cultivated in a harsh environment where temperatures can drop to -10°C and are exposed to strong sunlight and ultraviolet rays. Masu. Dior has identified the source of this power, which grows whiter in harsher environments, and has successfully extracted the beneficial
ingredients from the edelweiss flower, which are concentrated in the Dior Snow formula.
Dior Snow UV Shield 50+ (sunscreen emulsion)
30mL 6,800 yen (base price) / 7,480 yen (tax included price) SPF50+/PA+++
Dior Snow UV Shield Tone Up 50+ (Sunscreen Emulsion)
30mL 6,800 yen (base price) / 7,480 yen (tax included price) SPF50+/PA++++
More details about this release:
https://prtimes.jp/main/html/rd/p/000000448.000014810.html