[Toyo Beverage Co., Ltd.] SMITH, a specialty tea company from Portland TEAMAKER reopens pop-up store at Shibuya Scramble Square!
*View in browser* *Toyo Beverage Co., Ltd.*
Press release: March 29, 2024
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SMITH TEAMAKER, a specialty tea company from Portland, has reopened a pop-up store at Shibuya Scramble Square!
*A limited time event from April 12, 2024 (Friday) to May 6, 2024 (Monday). Enjoy a “brief break” with sweets selected by SMITH TEAMAKER! *
-SMITH TEAMAKER / Smith Tea Maker- is opening a pop-up store “SMITH TEAMAKER SHIBUYA POP-UP”
STORE” will be open for a limited time from April 12, 2024 (Friday) to May 6, 2024 (Monday) at “SPACE 2” on the 2nd floor of Shibuya Scramble Square.
This pop-up store, which will be held for the third time at Shibuya Scramble Square, will feature “Minimal – Bean to Bar Chocolate – Pairing set with “Jacobsen Salt Co.” and a craft salt brand from Portland “Jacobsen Salt Co. /
Jacobsen Salt’s first salted caramel in Japan will be on sale for a limited time at a pop-up store. We have selected a wide variety of sweets to brighten up your tea time and provide you with a “momentary break.”
POP-UP STORE CONCEPT “Take a break”
-SMITH TEAMAKER /
Smith Tea Maker is a specialty tea company from Portland that was founded in 2009 by Stephen Smith, who worked throughout his life to revitalize American tea culture.
Company. We directly procure carefully selected tea leaves and raw materials from around the world, and use outstanding blending techniques to provide teas (black tea, green tea, and herbal tea) with a well-balanced and deep flavor. In addition, since our founding, we have ensured the traceability of raw materials so that you can enjoy tea safely and securely, and we purchase raw materials directly from producers around the world in full leaf form (tea leaves and botanicals in their natural state). It is carefully blended in small quantities.
Since 2020, lifestyles have undergone major changes and interest in “wellness” has increased, and now it has become an important keyword in people’s lifestyles. On the other hand, in these days when daily life is returning to normal, there are more and more days when we sometimes have no time to take a breather and are unable to care about our wellness. SMITH
At TEAMAKER, we want to provide a moment of relaxation through high-quality tea, even in our hectic daily lives.
We will be holding a pop store with the theme of “Take a short break.” In this pop-up store, “SMITH TEAMAKER meets Minimal – Bean to Bar Chocolate – “Minimal – Bean to Bar Chocolate -, a Bean to Bar chocolate specialty store from Japan.
We will be releasing 3 types of special pairing sets devised. In addition, “Jacobsen Salt” is a craft salt brand from Portland that will be landing in Japan for the first time.
Co. / Jacobsen Salt” will sell three types of salted caramels in limited quantities.
We will also offer an experience exclusive to the pop-up store, where our expert staff will perform a diagnosis and help customers discover their favorite tea. SMITH
Enjoy a “brief break” through a unique and rich tea experience brought to you by TEAMAKER’s carefully selected sweets.
SMITH TEAMAKER meets Minimal – Bean to Bar Chocolate –
*ROSE CITY GENMAICHA meets CLASSIC*
*Rose City Genmaicha & CLASSIC Set*
“CLASSIC” is characterized by its sweet, easy-to-eat flavor and smooth melt-in-your-mouth texture.It has a fine particle size and a pleasant texture, and is a piece that allows you to experience the milky sweetness and satisfaction that only chocolate can provide. Therefore, as a tea to enjoy as a pairing, we have created a new style of Genmaicha “No. 1912 Rose City” with a light aroma and a pleasant sweetness that lingers in your mouth.
We propose “Genmaicha”.
After eating CLASSIC, I went to Rose City.
When you put Genmaicha in your mouth, the sweet aroma of chocolate and the roasted aroma of tea combine, allowing you to enjoy the nutty aroma and sweet aftertaste in your mouth.
Rose City Genmaicha & CLASSIC Set/Contains 15 tea bags and 1 chocolate bar. 4,860 yen
*LORD BERGAMOT meets ‘Arhuaco*
*Lord Bergamot & ‘Arhuaco Set*
“Arhuaco” is characterized by its grape-like fruit flavor and flower-like character, allowing you to enjoy the surprising flavor of wine and grape jam. The tea you will enjoy pairing with us is No. 55 Lord, which has a richer aroma than the orthodox Earl Grey, and a natural flavor that fills your mouth.
We propose “Bergamot”.
The lingering sweetness and sourness of the lactic acid that you can feel from ‘Arhuaco, with a slightly lowered temperature.
The gentle enveloping of Bergamot creates a taste similar to the national lactic acid bacteria drink that all Japanese people know. Lord Bergamot & ‘Arhuaco Set/ Contains 15 tea packets and 1 chocolate bar. 4,860 yen
*RED NECTAR meets FRUITY*
* RED NECTAR & FRUITY SET *
“FRUITY”, which has a blueberry-like fruit flavor, is roasted at a low temperature to bring out the fruit flavor and gorgeous sweet aroma of the cacao beans. The tea that you can enjoy pairing with us is “No. 13 Red”, a rooibos-based tea with a rich aroma of stone fruits such as honey and nectarine.
Nectar”.
The moment you put it in your mouth, the refreshing taste of chocolate and the earthy aroma of tea are emphasized, allowing you to enjoy a new expression of each. In the second half, the tea gently absorbs the sweetness of the chocolate and serves as a palate cleanser to enjoy the next sip.
Red Nectar & FRUITY Set/Contains 15 tea packets and 1 chocolate bar. 4,860 yen * ABOUT Minimal – Bean to Bar Chocolate -*
* What is Minimal – Bean to Bar Chocolate -?
“Minimal” is a cacao and chocolate artisan team including a
chocolatier and pastry chef.
Our artisans travel to cacao production areas around the world and handcraft each piece of chocolate from high-quality cacao beans.
A team of pastry chefs, chocolatiers, and craftsmen who have honed their skills at star-rated restaurants and top patisseries in Japan and abroad work together as a team, faithfully adhering to the idea of “carefully and simply, using the best ingredients to bring out the best aromas.” Make Minimal chocolates and sweets with your work. For cacao, the raw material, we conduct research and lectures on fermentation and drying work on site, and work with cacao farmers to develop flavors that are high in quality and at a high unit price. We aim to achieve sustainable economic independence for the cacao industry, which has remnants of plantations, by providing technical support and fair and ethical transactions. In 2019, we conducted a cacao survey in Nicaragua as part of JICA’s ODA feasibility study project.
Thanks to our unique manufacturing method and the concept of “subtraction” that makes the best use of materials, we have won 89 awards at international competitions for eight consecutive years. We would like to deliver “chocolate that will leave a lasting impression on your heart” that will add color to your life and make you want to eat it again, while staying true to the basics and using free ideas that are not bound by tradition or methods.
POP-UP EXCLUSIVES
*SALTY CLASSIC CARAMELS*
*Salty Classic Caramel*
It is said that caramel was first made 1,000 years ago, but the salted caramel we know today originates from a sugar confectionery
manufacturing method developed in France in recent years.
salty classic caramel
Based on this modern manufacturing method, sugar and butter are slowly cooked until a bright amber color, then fresh cream is gently added, and the final touch is made with highly pure seawater collected from Netarts Bay, Oregon. I added salt. By combining pure sea salt with no unpleasant tastes and caramel, enjoy the rich, butter-like richness and pleasant texture.
Salty Classic Caramel / 24 pieces. 3,240 yen
*SALTY CHOCOLATE CARAMELS*
* Salty Chocolate Caramel *
“I want caramel to have the same melt-in-your-mouth feeling as raw chocolate.” Salty Chocolate was developed with this in mind.
caramel. After slowly cooking the sugar and butter until golden brown, we gently add fresh cream and chocolate, and finish with highly pure salt collected from the seawater of Netarts Bay, Oregon.
The creamy, rich caramel and dark chocolate intertwine for a melting sweetness, and the sparkling sea salt is the perfect accent. It’s a special taste full of healing and love, as if time passes slowly. Salty Chocolate Caramel / 24 pieces. 3,240 yen
*SALTY HAZELNUT CARAMELS*
* Salty Hazelnut Caramel *
Oregon is known as one of the leading hazelnut producing regions in the United States.
salty hazelnut
The caramel is combined with hazelnuts grown with care on a small farm in Oregon. The base salted caramel is made by slowly cooking sugar and butter until golden brown, then gently adding fresh cream, and finishing with highly pure salt collected from the seawater of Netarts Bay, Oregon. Enjoy a variety of textures by mixing in pieces of roasted hazelnuts and rich toffee (a sweet made by heating butter and sugar to high temperatures).
Each of the attractive ingredients brings out the deliciousness of the other, creating a truly exciting taste.
Salty Hazelnut Caramel / 11 pieces. 2,800 yen
* ABOUT JACOBSEN SALT CO.*
*What is Jacobsen Salt*
Jacobsen Salt Co.
(Jacobsen Salt) was founded in Oregon, USA in 2011 by Ben Jacobsen. After spending about three years investigating 27 coastal areas in the northwest of the United States, they discovered seawater essential for producing high-quality salt in Netarts Bay, Oregon. The salt, which is carefully hand-crystallized from clean seawater from this region known as one of America’s leading oyster-producing regions, is light in texture and has a pure taste without any unpleasant tastes. And Jacobsen Salt’s sweets are a throwback to good old American candy, sprinkled with the sparkle of pure sea salt.
* No.20 JASMINE NECTAR*
*Jasmine Nectar*
Re-appeared at SHIBUYA POP-UP STORE for the first time in a year. We are grateful that we are able to deliver fresh green tea to everyone every year, as we feel the growth of new buds after a long winter. jasmine
The blend is based on silver tip, accented with cardamom, ginger, and the sweet scent of rose petals and nectarine, resembling a gorgeous spring bouquet. Enjoy the bright and fruity nuances.
Green tea (Mofeng/jasmine), cardamom, ginger, rose, silver tree/fragrance No.20 Jasmine Nectar / 15 packets. 3,780 yen
*No.2024 MIX & MATCH*
*Mix & Match*
SMITH TEAMAKER at SHIBUYA POP-UP STORE
In addition to the 24 types of tea from the signature collection, pop-up limited editions and seasonal blends have been added, so you can see about 30 types of tea in total.
When purchasing, our expert staff will diagnose the blend that suits you and allow you to actually enjoy the scent.
In addition, after enjoying the scents of various teas as an experience unique to pop-up stores, we will offer you the opportunity to try different flavors of your favorite teas at home.
When you purchase TIN-CAN (product in the image), we offer a “Mix & Match” service where you can select your favorite flavor from 6 different flavors at the store.
No.2024 Mix & Match / 6 packets. 2,200 yen
IN-STORE CUSTOMER GIFTS
*BRAND BOOKLET*
*Brand Book*
All customers who shop at SHIBUYA POP-UP STORE receive SMITH We will give you a free brand book that describes TEAMAKER’s history, philosophy, product lineup, etc.
SMITH
At TEAMAKER, we continue to explore the ideals of “tea” in order to provide our customers with new experiences and provide them with the ultimate fulfillment and satisfaction. Please come into contact with our unique way of thinking about tea and enjoy a richer tea
experience.
*All prices include tax.
SHIBUYA POP-UP STORE DETAILS
*Shibuya pop-up store event details*
Official name: SMITH TEAMAKER SHIBUYA POP-UP STORE Smith Tea Maker Shibuya Pop-up Store
Event period: April 12, 2024 (Friday) – May 6, 2024 (Monday) (held for a limited time)
Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo
Facility name: Shibuya Scramble Square (directly connected to/above Shibuya Station) Shop & Restaurant 2F Space2
Business hours: 10:00 –
21:00 (Business hours may change depending on the situation, such as guidelines and announcements from the government and local
governments, and the policies of the facilities where we have opened stores.)
Special URL: https://smithtea.jp/pages/ss2024_scsq
Phone number: 050-5438-0303 (Direct line to the pop-up store.) Planning and operation: Toyo Beverage Co., Ltd.
ABOUT THE BRAND
* ABOUT SMITH TEAMAKER*
*What is Smith Tea Maker*
-SMITH TEAMAKER /
Smith Tea Maker is a specialty tea company from Portland that was founded by Stephen Smith, who worked throughout his life to revitalize American tea culture.
Company. We directly procure carefully selected tea leaves and raw materials from around the world, and use outstanding blending techniques to provide teas (black tea, green tea, and herbal tea) with a well-balanced and deep flavor.
* WHO IS STEVEN SMITH?*
*About Stephen Smith*
Stephen Smith is a legendary American tea craftsman known for developing Starbucks Chai Latte and popularizing chai in coffee shops around the world. He brought into the world “Stash” and “TAZO,” which have become synonymous with specialty tea, but he was able to create “SMITH” through his years of experience and relationships with producers.
TEAMAKER/Smith Tea Maker.
Corporate website: https://toyobeverage.com
Brand site: https://smithtea.jp
Instagram: https://www.instagram.com/smithtea_japan/
*About details about this release*
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