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Home » Shinbi Japan Co., Ltd. Cosmetic brand “epielle” from Sprinkle Japan will launch in Japan for the first t ime in April 2024

Shinbi Japan Co., Ltd. Cosmetic brand “epielle” from Sprinkle Japan will launch in Japan for the first t ime in April 2024

[Shinbi Japan Co., Ltd.] Cosmetic brand “epielle” from Sprinkle Japan will launch in Japan for the first time in April 2024

*View in browser* *Shinbi Japan Co., Ltd.*
Press release: March 30, 2024
Sprinkle Japan’s cosmetics brand “epielle” will launch in Japan for the first time in April 2024
*New release of hand and foot care masks that have been leading Kbeauty in the US and Korean markets for 25 years and have attracted attention as bestsellers at chain stores, drugstores, offline supermarkets, and Amazon US malls*
Shinbi Japan Co., Ltd. (Representative Director: Shim Jae-cheol) From April 2024, “Intensive” will be available as an intensive mask for hand and foot care in Sprinkle Japan Co., Ltd.’s cosmetics brand “Epielle”.
Repairing Gloves” and “Hydrating Socks” will be newly released at Sinbi Korea Mall.

* About epielle(R) *
* Epielle means special woman in French. *
A k-beauty skincare brand that uses affordable skincare products that everyone can enjoy, eco-friendly, vegan, and cruelty-free ingredients. At epielle(R), we develop our own products in our research
laboratories and strive to use high-quality raw materials in order to quickly provide new products for our customers.
We will strive to create new content to meet everyone’s skin care needs. Instagram

* About Sprinkle Japan *
Sprinkle has grown in the US and Korean markets for the past 25 years. For 20 years, we have been selling cosmetics brands that have received a lot of attention and support in a wide range of stores, including chain stores, drug stores, and supermarkets in the United States, and in November 2023, we entered the Japanese market. . Epierre is a cosmetics company that delights everyone by providing innovative products that reflect the latest K-Beauty trends, as well as the latest K-Beauty trends that are currently popular in Korea, in line with the unique features and different needs of our products. We will expand this brand name in Japan as well.
【Company Profile】
Company name: Sprinkle Japan Co., Ltd.
Representative Director: Kinnan Nobu
Establishment date: November 2023
Address: 6-12-18 Jingumae, Shibuya-ku, Tokyo Wework iceberg
Business: Import and sales of Korean cosmetics
Phone number: 03-6822-5363

* About the global expansion of epielle *
Epielle reflects everyone’s opinions in product development in order to maintain the quality of Korean cosmetics while meeting the product demands of the global market, including the United States. As a result, our products reflect a differentiation strategy that is slightly upgraded compared to general domestic cosmetics. In order to increase customer satisfaction, we are expanding more Korean cosmetics under the K-Beauty brand to Europe, Russia, the Middle East, Southeast Asia, and Australia under the Epielle brand, which has received high praise mainly in the United States. .
New Character Mask

* Introducing new items arriving in April 2024 *
* ▷Background of epielle hand pack/foot pack development*
We developed epielle hand packs and foot packs for people who constantly suffer from dryness, women who often work with water, men who frequently use their hands, and people who stand for long periods of time. It started with the desire to provide a rest to the hands and feet of everyone who worked hard all day.

* ■Intensive Repairing Gloves *
Intensive hand care that allows you to use your smartphone while wearing a mask! Intensive repair gloves to nourish dry and rough skin. Contains coconut oil, milk extract, and hyaluronic acid.
Sales price: 232 yen per piece
Capacity: 27g
Category: Hand care intensive mask

* Point 1: Nutrition:*
Nourish dry, irritated skin and enjoy a moment of gentle relaxation with Epiel Intensive Repair Gloves. Contains coconut oil, milk extract, and hyaluronic acid to keep hands soft and smooth.

*Point 2: Easy 20 minute hand care*
Helps heal and repair dry, cracked hands.
Rip open the package along the perforations, slip your hand inside each glove, Simply peel off the sticker on the wrist tab, secure it, and let it sit for 20 minutes.

*Point 3: Ease of use*
It has a safety tab to prevent the mask from slipping off. touch Screen compatibility allows you to use your smartphone while it’s on and get on with your day.
Fits most hand sizes. The gloves are made in Korea and are 100% vegan & cruelty-free.

* ■Hydrating Socks*
Contains shea butter, jojoba oil, and vitamin E to gently soothe dry, cracked hands and feet. For soft and moisturized feet
Sales price: 1 piece 232 yen
Capacity: 27g
Category: Hand care intensive mask
* Point 1: Nutrition:*
Hydrating socks with shea butter, jojoba oil, and vitamin E
contained. Formulated with intensive strengthening creams and lotions to strengthen nails, moisturize feet, and soften cuticles and chapped heels.

* Point 2: Heal your heels: *
It nourishes your feet and treats calluses and dry feet while providing a soothing, hydrating moment of relaxation. Contains an intensively strengthening emulsion to leave your feet soft and smooth.

* Point 3: Socks suitable for everyone: *
Fits women’s sizes up to 11 and men’s sizes up to 10. Free size is 10.5 It fits up to an inch and a convenient secure tab prevents it from slipping off. Can be used in conjunction with other moisturizing creams and lotions.

Hydrating socks are made in Korea and are 100% vegan & cruelty-free.

*Introducing distribution destinations around the world*
* ▷American large retail store “BIG Lots”*
BIG is headquartered in Columbus, Ohio and has over 1,400 stores in 47 states across the United States.
Lots! is leading the interest in K-Beauty by pioneering the big-box retail concept.
On the other hand, epielle, which is not well known in Korea but has been steadily growing in the United States for 20 years, sells facial cleansing tissues, cleansers, and various facial masks.
With its lineup of basic cosmetics and its affordable prices and excellent performance, it has grown as an American national brand. * ▷Walgreens is the second largest pharmacy chain in the United States after CVS Health*
Walgreens is a large mart that carries prescriptions, health and wellbeing products, beauty products, general merchandise, and more. It is America’s largest mart that sells miscellaneous goods, food, health supplements, beauty products, etc., with approximately 7,500 stores across the United States. For over 20 years, through various brands including epielle,
We continuously sell Korean cosmetics and products at competitive prices.

* ▷ America’s largest discount store chain Walmart *
Walmart is America’s largest discount store chain, with 5,362 stores across the United States, selling products in various categories such as food, cosmetics, and miscellaneous goods. Competing in the global market with products from all over the world, the epielle brand has established itself as a steady seller.
* ▷Australia Woolworths Group*
The Group is Australia’s second largest company by sales, with 995 stores nationwide and 115,000 employees. It is a historic retailer founded in 1924 and has a market share of 33.6% in Australia. It is also popular among tourists from South Korea and is referred to as a “shopping paradise.” epielle is Woolworths’ strength in PB (private brand) products and basic line of cosmetics (skin care line). We manufacture products by utilizing the technical capabilities of beauty products. Woolworths in Australia also features a range of K-Beauty products.
*Occupancy rate 2016 standard, Melbourne Trade Center source * ▷ German food company / #1 most popular supermarket for locals in Australia * ALDI first opened in Australia in 2001 and has since operated more than 450 stores.The secret behind ALDI’s popularity is its high quality, lowest priced PL products and dermatologically tested, non-irritating products. We supply epielle brand know-how directly to PB products. We supplied K-Beauty to all ALDI stores in Australia and sold out every year, significantly increasing our export scale. As a private brand product, our in-house developed epielle brand products are steadily gaining popularity in Australia.
*2018 Canstar Blue “Most Sarisfied Customers Supermarkets”

*Shinbi Japan 2024 first half K-beauty new product experience event at We Work Iceberg *
* Scheduled to be held. *
* [Trial session overview] *
Date: April 3, 2024 (Wednesday) 19:00-20:00
Venue: WeWork Iceberg 1st floor

6-12-18 The Iceberg 1F, Jingumae, Shibuya-ku, Tokyo 150-0001 5 minutes walk from Omotesando Station / 2 minutes walk from Meiji Jingumae Station Exit 7 / 5 minutes walk from JR Yamanote Line “Harajuku Station”
【Company Profile】
Company name: Shinbi Japan Co., Ltd.
Representative Director Shim Jae-cheol
Address: 4-13-4 Honjo, Sumida-ku, Tokyo
Established date: December 1995
Business details:
1.Manufacture and sale of cosmetics
2. Import and wholesale/retail business of Korean cosmetics, lifestyle health and beauty goods
3. Import/export business and consulting

[Official EC site]
Shinbi Korea Mall:
Rakuten official market:

[Customer inquiries]
TEL:0120-55-4894 (Weekdays 09:00~18:00/Closed on Saturdays, Sundays, and holidays)

[Inquiries regarding this release]
Shinbi Japan Co., Ltd. Public Relations Marketing Team Ishihara E-mail:
*About details about this release*

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