Kusatsu Onsen Tourism Association publishes TikTok short drama and station advertisement
*View in browser* *COOTS Co., Ltd.*
Press release: March 30, 2024
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Kusatsu Onsen Tourism Association publishes TikTok short drama and station advertisement
*Notice of post giveaway campaign on Instagram*
Aiming to create a new brand as a tourist destination, we have released a branding site and outdoor advertisements with the catchphrase “Fukamaru, Warm, Precious Anniversary.”
Many customers visit Kusatsu Onsen for their anniversary trips.
A day to talk with your lover
A day to laugh with your family
A day to get to know each other better
We will continue to provide the hospitality befitting such a special trip to our customers on their special day.
Site: https://www.kusatsu-onsen.ne.jp/anniversarykusatsu/
Brand movie: https://youtu.be/QENUWtSnzKQ
overview
Prior to the start of the campaign, a short drama of “Kusatsu Onsen x Midnight Ticket” was released on TikTok, and station advertisements were placed inside Shibuya Station and Shinbashi Station for one week from March 25th to March 31st. The brand website has released brand movies themed around various anniversaries.
TikTok short drama
In collaboration with the popular short drama creator “Midnight Ticket,” we have appointed Gunma Prefecture-born actress “Rino Oshima” as the main cast.
Anniversary (Part 1)
https://www.tiktok.com/@kusatsuonsen.kankokyokai/video/7347657546670411026?is_from_webapp=1&sender_device=pc&web_id=7239325806471562759
Anniversary (Part 2)
https://www.tiktok.com/@kusatsuonsen.kankokyokai/video/7348031680575278354?is_from_webapp=1&sender_device=pc&web_id=7239325806471562759
(2)Personal journey
https://www.tiktok.com/@kusatsuonsen.kankokyokai/video/7348751165477129480?is_from_webapp=1&sender_device=pc&web_id=7239325806471562759
*Outdoor advertising*
Station advertisements featuring a calendar design with the theme “Every day is someone’s anniversary” were placed inside Shibuya Station and Shinbashi Station.
Publication period: March 25th (Monday) to March 31st (Sunday) Shinbashi Station
Shibuya station
Instagram campaign
We are running a campaign where those who post photos of their anniversary trip to Kusatsu Onsen will be entered into a lottery to win luxurious prizes. You can also participate by reposting photos from past anniversary trips.
Campaign overview
Period: March 31st (Sunday) – April 30th (Tuesday)
Campaign special site: https://www.kusatsu-onsen.ne.jp/anniversarycp/ *Various information*
■About Kusatsu Onsen
Kusatsu Onsen is one of Japan’s three famous hot springs.
Boasting the highest amount of natural hot spring water in Japan, it gushes out more than 32,300 liters per minute, or about 230,000 drums of hot spring water per day.
This is why Kusatsu’s inns and hot spring facilities are able to provide “flowing directly from the source”.The abundance of hot spring water can be seen at tourist attractions such as
Nishi-no-Kawara Park and Yubatake, but it can also be experienced at various hot spring inns. Please enjoy the “hot springs” to your heart’s content.
Kusatsu Onsen Tourism Association URL: https://www.kusatsu-onsen.ne.jp/ Kusatsu Onsen Tourism Association Official TikTok:
https://www.tiktok.com/@kusatsuonsen.kankokyokai
Kusatsu Onsen Tourism Association Official Twitter:
https://twitter.com/ulovekusatsu
Kusatsu Onsen Tourism Association Official Instagram:
https://www.instagram.com/kusatsu_onsen_official/
■Short drama filming location
・Traditional hot spring Jizo no Yu:
https://www.kusatsu-onsen.ne.jp/onsen/detail/index.php?c=5&g=2&kcd=195
・Urakusatsu Jizo
https://www.kusatsu-onsen.ne.jp/ura-kusatsu_jizo/
・Around Yubatake:
https://www.kusatsu-onsen.ne.jp/onsen/
・Nezunoyu:
https://www.kusatsu-onsen.ne.jp/netsunoyu/
・Nishinokawara Park area:
https://www.kusatsu-onsen.ne.jp/top.php?mcd=3
・Joy no Yado Takamatsu:
https://www.h-takamatsu.com/
■Contact information
Kusatsu Onsen Tourism Association: [Person in charge: Fukuda] Address: 1F Kusatsu Onsen Bus Terminal, 28 Kusatsu, Kusatsu-cho, Agatsuma-gun, Gunma 377-1711
Phone: 0279-88-0800
FAX: 0279-88-0801
Form: https://www.kusatsu-onsen.ne.jp/contact/index.php?site=kusatsu *About details about this release*
https://prtimes.jp/main/html/rd/p/000000003.000058928.html
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