[Coret Co., Ltd.] We open the door to career changes that lead each person’s diverse individuality to diverse values.
*View in browser* *Coret Co., Ltd.*
Press release: April 1, 2024
April Dream Project
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We open the door to career changes that lead each person’s diverse individuality to diverse values.
*～April Dream of “Omotenashi station” that enriches the hospitality industry together with workers～*
This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true soon.
Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of “Coret Co., Ltd.”
■What is Omotenashi Station?
“Omotenashi” is a service that brings joy to people’s hearts and brings them happy moments through a variety of occupations and expert human resources who have contact with customers.
While this is a professional job with extremely high social value that Japan is proud of around the world, the industry as a whole is facing the problem of a chronic shortage of human resources. This leads to further turnover and lower retention rates, accelerating a vicious cycle in which employees lack job satisfaction and sense of efficacy, and a decline in productivity and added value.
Our company is determined to confront this major obstacle by leveraging our core competency in solving social and industry issues through the challenge and growth of “people and organizations.” We take on the challenge of operating Omotenashi Station, an employment and career change support service specializing in the hospitality industry, including the accommodation, restaurant, and bridal industries, providing job information, matching support with companies, and support for interviews and negotiations. We have supported them in realizing their ideal career.
Based on the idea of “hospitality in career consultation and job change support,” we place importance on putting job seekers first, being close to them, helping them with their worries and issues, and facing people’s unique individuality and values. Masu.
■Background of our dream (April Dream)
In response to structural changes in society, such as the accelerating aging of the population and declining birthrate, we respect the diversification of workers’ needs, such as balancing work and family, while expanding employment opportunities and fully demonstrating their motivation and abilities. Providing an environment in which people can do their jobs is widely sought after as an important theme in the modern employment situation.
In addition, as consumer needs become more diverse and personalized, the form and delivery of hospitality are no longer uniform. Diversity is expanding in the visions and thoughts held by each company, creating uniqueness and differences, and the roles expected of employees and the individuality they want to exhibit are also different.
On the other hand, in job search and job change support services for job seekers, support is still generally based on “matching conditions” such as work experience, skills, and benefits, and the ideal image that each worker aspires to. There is a strong possibility that they do not have enough opportunities to participate in activities that match their career.
Furthermore, in the hospitality industry, individualized expertise tends to be a strength. Therefore, it is difficult to evaluate skills systematically and quantitatively, and it is often difficult to objectively and easily understand self-analysis and self-expression. In other words, it is an industry where mismatches are likely to occur, and this is one of the factors that is accelerating the issue of talent loss and talent shortages, so we have raised the flag of aiming to become a leading player who takes the initiative in resolving these issues.
Employment/career change support services
Hospitality industry magazine
– Recruitment site: https://coret-omo-st.com
– Industry Magazine: https://coret-omo-st.com/cms
■Towards the realization of our dream (April Dream)
In the “hospitality industry,” where a person’s “individuality” and “differences” themselves provide value to customers, we want to increase the number of people who can work in their own way, lively and with a sense of fulfillment, and who can move towards their goals and self-actualization.
In the hospitality industry as a whole, we also want to create a world where people’s individuality and potential can be fully utilized.
To that end, we are currently evolving our activities to promote the thorough self-understanding that is lacking in the job change process for typical job seekers. For example, during the initial interview or hearing after applying for consultation, we focus on verbalizing the job applicant’s attractiveness, such as organizing their personality and strengths. We begin by drawing together the job seeker’s future life plan, career image, and strengths that they would like to utilize. Also, the proposals for job opportunities are a little different. The ways in which you can build up your career and experience to achieve your long-term aspirations vary from person to person, and the possibilities are endless. We are particular about the process of presenting a number of options and working together to decide on a climbing method that is acceptable to the person.
On the other hand, it is also essential to approach business operators who sympathize with our philosophy. On the other hand, it is also essential to reach out to businesses that share our philosophy. While facing many issues such as business transformation due to
environmental changes caused by the coronavirus pandemic, it is difficult to solve the structural issues faced by the hospitality industry by providing recruitment support through human resource introductions alone. It’s essential. In other words, we will assist in solving all issues related to human resources, such as general recruitment, human resources training, and personnel systems, and increase the number of better employment environments for job seekers through co-creation with businesses.
The human resources issues surrounding Japan are not limited to the hospitality industry. Based on our current efforts, we would like to take the lead in the human resources industry and create a matching model for employment and career change support services that is suitable for this era.
We aim to create a future society with a high level of happiness, where no one is left behind and where each individual can shine and find fulfillment in their work.
■Company overview
– Trade name: Coret Co., Ltd.
– Established: October 2022
– Representative: Keisuke Kishino
– Location: [Head office] 28th floor, PCP Marunouchi, 1-11-1 Marunouchi, Chiyoda-ku, Tokyo [Business office] 6th floor, Showa Kajicho Building, 3-7-6 Kanda Kajicho, Chiyoda-ku, Tokyo
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Business overview: worker dispatch business, paid employment placement business, support business for foreign human resources, operational outsourcing business for business/stores, etc., personnel measurement and education and training business, human resources education and various training planning, research, management, human resources consulting, Operations related to software development, maintenance, operation, and sales, DX and digital marketing business, etc.
– Business license number: [Paid employment placement business] 13-YU-315010 [Worker dispatch business] 13-316512
– Phone number: 03-6884-0075
– Email: info@coret-omo-st.com
– Recruitment site: https://coret-omo-st.com
– Industry Magazine: https://coret-omo-st.com/cms
– Instagram: https://www.instagram.com/coret_omo_st
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“April Dream” is a PR event where companies send out their dreams that they would like to achieve in the future on April 1st.
This is a project by TIMES. We are seriously aiming to make this dream come true.
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