Let’s make the world’s future happier by supporting Japanese small and medium-sized enterprises’ expansion into the world!
*View in browser* *douzo Co., Ltd.*
Press release: April 1, 2024
April Dream Project
**
Let’s make the world’s future happier by supporting Japanese small and medium-sized enterprises’ expansion into the world!
*April Dream by douzo Co., Ltd., which supports the success of Japanese small and medium-sized enterprises in overseas markets* This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true soon.
* Douzo Co., Ltd. (Headquarters: Taito-ku, Tokyo) supports the success of Japanese small and medium-sized enterprises in overseas markets under the message of “Japan’s manufacturing to create the future of the world”
Representative Director Tatsu Ueda)
aims to create a high-quality global brand originating from Japan that blends into the lifestyles of consumers around the world, based on technology and cultural values unique to Japan. *
* [Background of douzo’s dream] *
In the context of the modern economy, where Japan’s domestic market is shrinking and globalization is progressing, approaching overseas markets has become an important growth potential for Japanese small and medium-sized enterprises. Dentsu’s original survey for overseas middle- and high-income earners announced in 2022
“Japan Brand Survey”
According to , the image of Japanese products is highly evaluated around the world for their functionality and safety, and the “Made in Japan” brand still has a strong presence in overseas markets.
However, on the other hand, in June 2023, the Japan Finance
Corporation announced the “Survey on Overseas Expansion and Return of Small and Medium-sized Enterprises to Japan.”
According to the survey, 82% of companies answered that they are not expanding overseas, and even among companies that aim to expand overseas or are interested in the possibility of doing so, 53.1% of companies responded that they did not have a “lack of human resources” or ” 48.6% of respondents said they were facing challenges such as “securing sales channels” (48.6%) and “understanding demand in overseas markets” (38.1%). It is also true that there are many challenges to overcome, such as communication barriers and respect for cultural differences, in order to gain market share in highly competitive overseas markets.
Most of douzo’s team members have lived overseas and have experienced the unique charm of Japan that can only be understood by going outside, and we want to spread the wonders of Japan to the world. We are a group of people who share a common dream.
douzo’s grand “dream” of contributing to a better future for the planet by supporting Japanese small and medium-sized enterprises is a combination of the passion of small and medium-sized enterprises to overcome the many challenges they face while pursuing success in overseas markets. , our passion to “fill the world with good things!” by supporting these companies with all our might has been formed.
* [Current initiatives and future prospects] *
* “Taski” is an original knife brand born in Seki City, Gifu Prefecture * Original knife brand “Taski”
Currently, douzo is working to pass on traditional Japanese cutlery manufacturing techniques and convey the appeal of high-quality Japanese-made products that can be used for a long time to the world. With the cooperation of skilled knife craftsmen in Seki City, Gifu Prefecture, we aim to create an original brand of Japanese knives. We are expanding “Taski Taski”