World Party Co., Ltd.
The new TV commercial “Whimsical Rain” featuring actress Sara Minami, who is the image character for the 20th anniversary of the umbrella brand “Wpc.”, will start airing nationwide from April 1, 2024 (Monday)! [Making and interview footage also released]
“Umbrellas are fashion. “Umbrella coordination” that will appeal to you in four different situations with the theme “Umbrella
coordination”
……
The core brand “Wpc.” of World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka, CEO: Toshiya Nakamura), which boasts the top domestic sales of umbrellas, has created an image character to commemorate the brand’s 20th anniversary. The new TV commercial “Whimsical Rain” starring actress Sara Minami will begin airing nationwide from April 1, 2024 (Monday).
[Image 1: https://prtimes.jp/i/58622/211/resize/d58622-211-5c4c7e8cb8abec90a8d0-0.jpg&s3=58622-211-8ea91d58d190e9c8745ed814ba4cffdc-1400×800.jpg] The new TV commercial commemorating the brand’s 20th anniversary is “Umbrellas are fashion.” Along with the new brand message, Mr. Minami proposed “umbrella coordination” suitable for four
situations. The image of a confident Minami walking around the city, excited by fashionable umbrellas such as Wpc.’s signature rain umbrella Peoni (yellow), is a vision of the future and a new era of umbrellas and fashion. It depicts a feeling of excitement and anticipation. We feel that the time has come for umbrellas to change from being a daily necessity to a “fashion item” that harmonizes with various fashions and becomes the mainstay of coordination.Through the commercial, we will promote the new meaning of umbrellas as Japan’s top brand of umbrellas. I will tell you about the possibilities. ▼Brand message ▼Wpc.20th anniversary special brand site
“Umbrellas are fashion. ” https://wpc-worldparty.jp/brand/wpc-20th/ wear new clothes on special occasions
Change the bag depending on the coordination
Choose shoes according to your mood
Fashion is exciting
“Creating the possibilities of umbrellas”
Wpc. continues to take on challenges
CM overview
[Video 3: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=SHn8Le1s7PA] ●Title: Wpc. 20th Anniversary New TVCM “Whimsical Rain” edition (30 seconds/15 seconds)
●Performer: Sara Minami (image character)
●Broadcast start date: April 1, 2024 (Monday)
●Broadcasting area: Nationwide
●CM main video YouTube (in Wpc. official YouTube channel):
https://youtu.be/SHn8Le1s7PA
●Making & Interview (Wpc. official YouTube channel):
https://youtu.be/BT7XjJ-_Sqk
CM concept
New brand message: “Umbrellas are fashion. ”
The umbrella brand “Wpc.”, which celebrated its 20th anniversary in 2024, has the slogan “Create new possibilities” and provides happiness to everyone who uses Wpc. umbrellas, rainy or sunny. That’s what I’ve been aiming for.
As Wpc. approaches its 20th anniversary, we believe that it is time for umbrellas to step up to the “fashion” genre, not just as daily necessities, but as exciting items. is. ” has been formulated. CM story
The commercial features actress Sara Minami and conveys the brand message, “Umbrellas are fashion.” ”, four “umbrella coordinations” will be shown.
The film begins with a scene of Minami holding an eye-catching yellow “peoni” patterned umbrella. She wears her favorite red dress with a peony patterned umbrella, and enjoys going out on a rainy day while striking a pose with the narration, “Let’s play with umbrellas more.”
After that, I went to a friend’s wedding wearing a dressed-up dress and holding an “azalea” pattern umbrella, and relaxing in a park wearing a casual T-shirt with a parasol in hand. I draw with umbrellas and fashion. As the wind blows the umbrella into the air, Minami-san is seen waiting for that person with a nervous expression, clutching the sunflower umbrella in both hands in the rain. At the end, he is shown looking straight at us with a confident expression, saying, “Umbrellas are fashion.” ” he says.
Additionally, the CM music uses the nursery rhyme “Amefuri,” which everyone has heard at least once. Incorporating sound effects inspired by the sound of rain, the song is arranged into light and rhythmic music, expressing the excitement of umbrellas and fashion.
Highlights of the CM
Ms. Minami will charm you with four coordinations centered on “umbrellas” and “fashion” for all kinds of everyday scenes, including casual days, special days, and days when you want courage and confidence. Also pay attention to the delicate and beautiful expression that changes depending on the scene.
The impression of any coordination changes depending on whether or not there is an umbrella, but in the first coordination of a red dress and yellow umbrella, the vividness of the dress stands out by holding the umbrella. Also, in the wedding scene, Minami looked elegant in a black dress and accessories. Pairing it with a floral umbrella gives it an even more dressy look.
In this way, I feel that the time has come for umbrellas to change from being a daily necessity to a “fashion item” that harmonizes with various fashions and becomes the focal point of coordination. Through the commercial, we will convey the new possibilities of umbrellas as Japan’s top umbrella brand.
CM capture
[Image 2: https://prtimes.jp/i/58622/211/resize/d58622-211-c89a66da3d404add54ea-1.jpg&s3=58622-211-56c5e4c1e3dfe26cf7e6df5f20b037cc-3900×1479.jpg] Shooting episode
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=BT7XjJ-_Sqk] Actress Sara Minami will appear in the new commercial for “Wpc.” This time, she plays a woman who enjoys using umbrellas like fashion, coordinating the umbrellas, costumes, and makeup for each scene. Early in the morning, Ms. Minami appeared on a quiet, empty street wearing a long red dress and a short cut. It has a more mature and chic atmosphere, and the white and yellow flower motif umbrella (peoni) goes well with it.
From the shooting of the scene where she walks with an umbrella in the rain. It rains so much that the cameras and lights are already drenched. Mr. Minami has a “flow line” to avoid rain as much as possible, and he walks along it. Water spray starts with the voice of “Rain, please!” The early morning of that day was slightly cloudy, but Ms. Minami gave off a bright impression, with the colorful colors jumping into the gray world.
[Image 3: https://prtimes.jp/i/58622/211/resize/d58622-211-2251f9f56c02ca514cc9-2.jpg&s3=58622-211-64b6ddf76e82ecfe662149f43a87f391-3860×1080.jpg] Next, head to the seaside. The sun is gradually coming into view, and the temperature is rapidly rising even though it is morning. This time, we will take a photo of them meeting in the rain while wearing a white dress and wearing a museum umbrella with sunflowers on it. Mr. Minami is enveloped in light as the water from the rain reflects off the sun. The photo was taken in a sparkling and magical rainy weather. Mr. Minami sometimes squinted as if he was dazzling, but he seemed to be covering the light well with his umbrella.
And this time, Minami-san appears in a completely different outfit, wearing a rough T-shirt and denim! Taking a break on a park bench while holding a white parasol with small pink flowers (shading dome parasol rim flower). Then, the parasol gets blown away by the wind, making for such a cute scene. The staff pulls up the parasol at the perfect time as the countdown goes “3, 2, 1,” and you can’t help but smile at the force of it.
[Image 4: https://prtimes.jp/i/58622/211/resize/d58622-211-a0e154fbd20eeadd6517-3.jpg&s3=58622-211-cb8fc012b62114593cc30ebc9a80821e-3860×1080.jpg] While the cameras aren’t rolling, check out the “Wpc.” lineup. In particular, when she opened the cream soda umbrella created in collaboration with “Tabisuru Kissa”, she discovered dangling cherries and got excited and said, “It’s so cute!” They make cute appearances by twirling their umbrellas and poking their heads out of the umbrellas.
We headed to the wedding hall, which would be the last filming location of the day. Ms. Minami appeared in a formal dress under the beautiful sunset. While holding an umbrella of white flowers (Azalea), I looked up at the sky where the white petals were fluttering and smiled. It’s such a beautiful scene that you can’t help but smile even in the rain. After blowing away a large amount of white flowers, all staff members come out to pick them up. Next, catch the flying bouquet at the right time. Minami-san’s happy smile was so beautiful, it made the staff sigh… The scene where she looks up lovingly at the shower of flower petals was really beautiful, and we were able to pass it without any problems.
Whether it’s a rainy or sunny day, your favorite umbrella will make you smile any day. A new commercial has been completed that allows you to enjoy the wonderful combination of fashion and umbrellas. Comment from Sara Minami
Q) What are your thoughts on today’s shoot?
Minami) With the cute umbrellas, fashion, and different make-up every time, I was really excited as I was able to take pictures.
Q) What is your favorite combination of umbrella and costume? Minami: I like all of them, but I especially like the combination of a red dress and a yellow umbrella because it has a classic, cute feel. Q) Which umbrella would you like to incorporate into your everyday fashion? Minami) I guess this is me. (Ink Art Umbrella (pink)) I thought it was very stylish, and I also really like the colors, and since I usually wear a lot of monochrome clothes, I thought it would be a nice accent. I thought the cream soda was really cute, but I thought it was super cute to see the cherry on top, so I thought it would get me excited if I put it on…Also, I think I might want to drink the melon soda. lol Q) Have you ever experienced rain while filming?
Minami) I think there have been times before, but I don’t think I’ve ever been so determined. So it was new.
Q) What do you think of a rainy day?
Minami: My birthday is in June, and it almost always rains on my birthday every year. That’s why I have a strong image that rainy days are my birthday.
Q) Have you ever had an experience where the sky was on your side? Minami: I think I’m a very sunny woman. Even if there is rain in the forecast, the weather always clears up for shooting. I don’t know if it’s good or bad, but I think it’s good.
Q) Do you often carry a parasol?
Minami) I always wear a parasol to protect myself from sunburn. Also, there are days when the temperature is high. So I really take it with me everywhere in the summer.
Q) What do you like to do on rainy days?
Minami: Personally, I think it’s fun to touch art on rainy days. I feel like I can read books, go to art museums, and see things with more concentration than usual, so I think I might want to go there. Q) What kind of day is rain for you?
Minami: Personally, I think that rainy days are the days when it’s easier to do what I like, and when it’s sunny, I feel like I have to go outside. However, when it rains, there is a good reason why I don’t have to go outside, and I think it’s a day when I can relax at home and do what I like. I want to watch movies, watch anime, read books, and just laze around.
Q) What kind of year do you want 2024 to be?
Minami) I want to take care of my health in 2024 as well! I recently changed my hairstyle to a short one, so I feel like I can welcome 2024 feeling really refreshed, so I’m going to do my best from now on. (After cutting my hair) It’s completely different! It’s physically different too. At first, when I washed and dried my hair, I thought, “This is a revolution!” and was so surprised. LOL (The amount of shampoo I use) is about 1/5 of what it used to be, so it’s really easy.
Q) Lastly, please give a message to everyone.
Hello everyone, this is Sara Minami.
Please enjoy fashion with Wpc. umbrellas!
Product information
[Image 5: https://prtimes.jp/i/58622/211/resize/d58622-211-b2f0de81647c9ea4cd66-4.jpg&s3=58622-211-02c06189267f3c701145d4a0da8d160a-1500×1500.jpg] ▼Umbrella Peoni (Yellow)
“Peoni” is Wpc.’s signature textile design. It depicts large peony flowers in full bloom, and the gorgeous design will make you feel energetic.
https://www.wpc-store.com/c/umbrella/5521-07-001
[Image 6: https://prtimes.jp/i/58622/211/resize/d58622-211-58fecab5795d8324c424-5.jpg&s3=58622-211-e6f6663494876e0004a7bf181386c1ad-1500×1500.jpg] ▼Umbrella Azalea (Navy)
It features a cute design for adults that combines sweetness and elegance, and the motif is the azalea flower. It is painted in calm colors that are not too flashy, making it a piece that can be used in a variety of situations, both on and off.
https://www.wpc-store.com/c/umbrella/3813-04-001
[Image 7: https://prtimes.jp/i/58622/211/resize/d58622-211-5a04a0af08161dc5d70a-6.jpg&s3=58622-211-066938e1d8efbda35aa426a2b42b36b7-1500×1500.jpg] ▼Parasol Blackout Dome Parasol Rim Flower (Off)
This parasol is made of fabric with 100% UV protection and light blocking rate, and has a cute base color that goes well with any fashion and an orange floral embroidery bordering the umbrella. The rounded silhouette provides full coverage from the summer sun. https://www.wpc-store.com/c/umbrella/81-21139
[Image 8: https://prtimes.jp/i/58622/211/resize/d58622-211-9c292960ec5d0f05bcab-7.jpg&s3=58622-211-e9bc981bf37e28600fb17758386de2b8-1500×1500.jpg] ▼Vinyl Umbrella Museum Umbrella (Van Gogh/Sunflower)
A colorful vinyl umbrella with Van Gogh’s “Sunflowers” spreading throughout your field of vision. When you open the umbrella, it becomes your own special museum.
https://www.wpc-store.com/c/umbrella/pt-museum001
Wpc.’s favorite is “peoni”
“Peoni” is Wpc.’s signature textile design and is the most popular pattern that has been loved for a long time.
Pairing a red dress with a gorgeous yellow umbrella will blend seamlessly into your fashion style, and you can enjoy coordinating with the umbrella as the centerpiece, which conveys the high fashionability and richness of Wpc.’s umbrellas, as well as the range of coordination. It’s an umbrella.
Sara Minami Profile
[Image 9: https://prtimes.jp/i/58622/211/resize/d58622-211-fd4d44e294b67565ce3b-8.jpg&s3=58622-211-a089790aa254eb824120b2fde1a3c850-3900×2600.jpg] ▷Date of birth: June 11, 2002
▷Birthplace: Tokyo
▷Profile:
Actress, model. Born June 11, 2002 in Tokyo.
She made her debut as an actress in the movie “A Little Child Was Born to Us” (released in August 2017). Her acting skills were highly praised for her first starring role in the film, “Shino-chan Can’t Say Her Own Name” (released in July 2018), and won numerous film awards, including the Hochi Film Award and the Blue Ribbon Award. In 2022, the movie “I want to be killed by a high school girl”, the movie “Sara-chan’s Holiday” directed by Takayuki Yamada and starring Minami, the movie “This Child is Evil”, and the taiga drama “Kamakura-dono no 13” will be released. Appeared on TV programs such as “Hito” (NHK). Regular appearance in Fuji TV’s monthly drama “Goddess’s Classroom ~Regal Youth White Paper~” scheduled for January 2023. In addition, the Netflix series “Kimi ni Todoke” in which he plays the lead role will be distributed exclusively on Netflix worldwide from March 30, 2023.
Instagram: https://www.instagram.com/lespros_sara00/
X: https://twitter.com/lespros_sara
Sales store
▼Wpc. Official Online Shop
・Wpc. ONLINE STORE: https://www.wpc-store.com/
・Rakuten Market Store Wpc./KiU OFFICIAL SHOP:
https://www.rakuten.ne.jp/gold/wpc-worldparty/
・ZOZOTOWN store Wpc./KiU: https://zozo.jp/shop/wpc-kiu/
▼Directly managed stores
・Wpc. Shinsaibashi Parco store
542-0085 Shinsaibashi Parco 5th floor, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka Directly connected to the south ticket gate of Shinsaibashi Station on the Osaka Metro Midosuji Line
・Wpc. LUCUA 1100 stores
530-8558 7F Lucuaire, 3-1-3 Umeda, Kita-ku, Osaka
Directly connected to JR Osaka Station
Official SNS
Wpc.-X: https://twitter.com/wpcUmbrella
Wpc. – Instagram: https://www.instagram.com/wpc_official/
Wpc. – TikTok: https://www.tiktok.com/@wpc._official
Wpc. FLAG SHIP SHOP – X: https://twitter.com/wpc_s_parcoWpc. Shinsaibashi Parco store – Instagram:
https://www.instagram.com/wpc_shinsaibashiparco/Wpc. LUCUA 1100 store – Instagram: https://www. instagram.com/wpc_lucua1100/
About World Party Co., Ltd.
Head office location: 1-2-9 Abiko, Sumiyoshi-ku, Osaka-shi, Osaka 558-0014 Phone number: 06-6693-2065
Representative: Toshiya Nakamura, Representative Director and CEO Established: September 1985
Business details: Planning, manufacturing, and wholesale sales of rain goods Available brands: Wpc. / W by Wpc. / SiNCA by Wpc. / Wpc. Patterns / Wpc. IZA / UVO / KiU
More details about this release:
https://prtimes.jp/main/html/rd/p/000000211.000058622.html