Meiji Co., Ltd.
“Meiji Mei Balance Mini Cup” New CM “Reliable Nutrition Support Group” Kiyoshi Nishikawa drinks May Balance “Helen, you’re getting some nutrition!” Broadcast will start nationwide from April 1, 2024 (Monday)
～“Let’s work hard together, starting from the small things in life.” Special interview too～
……
Meiji Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Katsuya Matsuda) will appoint Kiyoshi Nishikawa from April 1, 2024 (Monday) to commemorate the 10th anniversary of the release of “Meiji Mei Balance Mini Cup”. The new commercial for the Meiji Mei Balance Mini Cup, titled “Reliable Nutrition Cheer Team,” will be aired nationwide.
[Image 1: https://prtimes.jp/i/23107/8/resize/d23107-8-c4db12390c86111fc670-0.jpg&s3=23107-8-34dede5710b3f4e69fdee3f34c8f050b-2362×1146.jpg] “Meiji Mei Balance” is a nutritional food brand created by Meiji with its own nutritional design, utilizing knowledge from the medical field. Since its launch in 1995, it has developed a product lineup that responds to various pathological conditions and the needs of medical settings, and is used in many hospitals and facilities.In 2014, the Meiji “May Balance Mini Cup” has been released. Meiji Mei Balance Mini Cup is driving the market as the top brand of
commercially available liquid food *1 as a nutritional supplement for people who are concerned about diet and nutrition, and will celebrate its 10th anniversary *2 in 2024.
To commemorate the 10th anniversary of its release, we have created a new commercial based on the new catchphrase, “Reliable!! Nutrition Support Team.” The commercial features comedian Kiyoshi Nishikawa, who is well-known for his motto, “Start with small things and work hard,” and who continues to bring energy and smiles to the world every day. *1 INTAGE SRI + Data Liquid Food Market Cumulative sales amount by brand (April 2022 to February 2024)
*2 “Meiji Mei Balance Mini Cup” released in September 2014
Pay attention to how Kiyoshi Nishikawa enthusiastically speaks to the audience! The commercial begins with Nishikawa appearing on stage and speaking powerfully to the audience with his whole body. After tasting the “Meiji Mei Balance Mini Cup,” I expressed my satisfaction to Helen, saying, “Helen, you’re getting some nutrition!” and the audience laughed. The appearance that involves the venue is just like the usual stage performance. At the end, he joins the audience in saying the slogan of this commercial, “Eat up your nutrition every day!” Please also pay attention to Mr. Nishikawa, who is energetic and expressive. New TV commercial overview
■Title: Meiji Mei Balance Mini Cup “Reliable Nutrition Support Group” edition 30 seconds/60 seconds
■Release date: Monday, April 1, 2024
■Performer: Kiyoshi Nishikawa
■Broadcast area: Nationwide
■Official website URL:
https://www.meiji.co.jp/meiji-eiyoucare/products/nutritionfood/meibalance_mini/index.html
[Image 2: https://prtimes.jp/i/23107/8/resize/d23107-8-95c9adaca64d6496597c-1.jpg&s3=23107-8-aff13cd6ab5c4e5030b61a07b9f7c2cb-3900×3124.jpg] Shooting situation
They showed various patterns of expression with just one line. He performed his lines so perfectly that even the director said, “Master, you’re perfect!” and Nishikawa’s humor from beginning to end created a peaceful atmosphere on set.
Kiyoshi Nishikawa Special Interview
Q: Please tell us your impressions of this commercial shoot. “We were able to shoot in a homely atmosphere.”
I usually appear on stage at Yoshimoto Kogyo, and I’m grateful to be able to perform in such an atmosphere. All of the staff members who filmed today’s commercial are younger than me, but they know a lot about Kiyoshi Nishikawa, so I felt very at home.
It’s a family-like atmosphere, and I hope everyone can feel that feeling. Q: Please tell us your impressions after drinking the “Meiji Mei Balance Mini Cup”.
“If you have one Meiji Mei Balance Mini Cup nearby, you can feel safe.” Generally speaking, as we get older, we want to keep things close to us. I’ve put out tea, coffee, and all sorts of other things. So you can rest assured that you can get all the nutrition you need in just one cup.
Q: Mr. Nishikawa’s motto is “steadfastly”, but is that something you always keep in mind?
“It’s important to keep going.”
My mother always told me that in life, you have to work hard at the little things. I was always told, “Kiyoshi, you don’t know where or who is watching, so if you work hard and seriously, the time will come when your flowers will bloom. Just do it seriously.” So I really worked hard at everything. I will. After all, it is important to continue.
Q: “Meiji Mei Balance Mini Cup” comes in 13 different flavors. Do you have a favorite flavor, Mr. Nishikawa?
“My favorite flavors are blueberry and strawberry.”
I like blueberries and strawberries. Since there are so many varieties, I hope everyone will choose as if it were a dessert. Nowadays, it’s nice to be able to eat something like a dessert while still protecting your health.
Q: Please give a message to everyone who watches the commercial. “Let’s work hard on each other’s lives, starting with the small things.” I’m really happy to be featured in a commercial for the Meiji Mei Balance Mini Cup. Compared to the people around me, I’m fine. I would appreciate it if you would enjoy the “Meiji Mei Balance Mini Cup” together so that your energy comes from within. I can recommend it with confidence, so please join us! Let’s work hard together, starting from the small things in life.
Kiyoshi Nishikawa Profile
Kiyoshi Nishikawa
comedian
gender male
Date of birth: July 2, 1946
Height/Weight: 166cm/63kg
Blood type: O type
Birthplace: Kochi Prefecture
Hobbies: Walking/Health
Special skill: Three-point handstand
Birthplace/Joined/Entered: 1963 Entry Hitoshi Ishii
About product information
[Image 3: https://prtimes.jp/i/23107/8/resize/d23107-8-abf5b971bd939430ba48-2.png&s3=23107-8-542570992ef08721b23abcf5010e844c-1125×1042.png ]
[Image 4: https://prtimes.jp/i/23107/8/resize/d23107-8-40f037431315d2e559af-3.png&s3=23107-8-c58da38bc1cded159f7d18e12a65adfb-1703×598.png ]
[Meiji Mei Balance Mini Cup Product Features]
Feature 1. High energy in small amount
One 125ml bottle provides 200kcal, equivalent to about a cup of rice*. *Ministry of Education, Culture, Sports, Science and Technology Science and Technology Council Resource Survey Subcommittee Report Japanese Food Standard Composition Table 2020 Edition (8th Edition)
[Image 5: https://prtimes.jp/i/23107/8/resize/d23107-8-18b853abdb59edfa47bc-4.jpg&s3=23107-8-f0a470c5e65db2352c4f95bed1ed11c8-627×778.jpg] Feature 2. You can get essential nutrients for your body all at once. You can get all 6 important nutrients for your body (protein, fat, carbohydrates, dietary fiber, minerals*1, vitamins*2) at once. Meiji’s unique nutritional design allows for efficient nutritional intake. *1 Minerals (Meiji Mei Balance Mini Cup Milk Taste Series 13 types, Fermented Milk Preparation Series 9 types,
Arg series 7 types)
*2 Vitamins (Meiji Mei Balance Mini Cup Milk Taste Series 13 types, Fermented Milk Preparation Series 7 types,
Arg series 7 types)
[Image 6: https://prtimes.jp/i/23107/8/resize/d23107-8-a9b2b67af420b96bab21-5.png&s3=23107-8-0c72bdb8703aecdda96780c7071c3a45-305×361.png ]
《About Meiji May Balance Brand》
“Meiji May Balance” is a nutritional food brand created by Meiji with its own nutritional design, utilizing knowledge from the medical field. Since its launch in 1995, it has developed a product lineup that responds to various pathological conditions and the needs of medical settings, and is used in many hospitals and facilities.In 2014, the Meiji “May Balance Mini Cup” has been released. Meiji Mei Balance Mini Cup is driving the market as the top brand of
commercially available liquid foods*1 as a nutritional supplement for people who are concerned about diet and nutrition, and will celebrate its 10th anniversary*2 in 2024.
*1 INTAGE SRI + Data Liquid Food Market Cumulative sales amount by brand (April 2022 to February 2024)
*2 “Meiji Mei Balance Mini Cup” released in September 2014
More details about this release:
https://prtimes.jp/main/html/rd/p/000000008.000023107.html