[La Calpe Co., Ltd.] Protected cat support brand “La Chaton” will be exhibited at Japan’s largest pet event, the 13th Interpet 2024!
*View in browser* *La Calpe Co., Ltd.*
Press release: April 1, 2024
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Protected cat support brand “Rachaton” will be exhibited at Japan’s largest pet event, the 13th Interpet 2024!
*La Calp Co., Ltd. (Shibuya-ku, Tokyo/Representative Director) Miho Arai will be exhibiting at Interpet with the aim of supporting a rich future life between pets and people through the activities of the rescue cat support brand “Rachaton”. *
Lachaton will be exhibiting at Japan’s largest pet exhibition, “Interpet 2024 – Fair for Enriching Lives of People and Pets”, which will be held for four days from April 4th (Thursday) to April 7th (Sunday), 2024.
(Tokyo Big Sight East Hall 1 Booth number A0037)
At LaChaton, we started our activities in 2016 to support pets and their owners, who are important members of the family, to live happily ever after. LaChaton’s manufacturing is “Made in Japan” and
“Sustainable”. We are committed to using domestically produced, safe and secure raw materials, and value manufacturing that inherits Japan’s traditional culture, passing on the baton of happiness to future society. Through this activity, we aim to donate a portion of the proceeds to support rescue cats.
The highlight items of this year’s Interpet are two new items that will be released in 2024.
The first is InterPet’s first appearance, a one-of-a-kind cat house made in Japan. Each cat tree house is handmade by Japanese craftsmen. The natural texture and modern design that allows you to feel the warmth of domestic wood without using a single nail will decorate your interior space.
[What is LaChaton‧‧‧] LaChaton is involved in the “Cat (Happiness) Sharing” activity, which was born from many years of living with cats. A brand created in 2016 to promote Representative Miho Arai received many gifts of happiness from her beloved cat. Cats use their mysterious healing magic to deliver the gift of happiness to people. unconditional love
We express our gratitude to the cat who gave us the gift, and based on the idea that “cats are a symbol of happiness,” we create a happiness barrier.
This is a brand that supports rescue cats in order to spread the word to many people.
[Sponsored by LaChaton‧Representative profile]
Miho Arai Representative of La Calpe Co., Ltd. Beauty Director Plant Therapist After gaining experience in PR for an IT-related company and a cosmetics company, she became independent. PR meeting specializing in organic & natural beauty life
LaChaton representative Miho Arai
Established La Calpe in 2012. Since 2018, the theme has been sustainable beauty. The exhibition “La Calpe Festival” is also held every year. LACHA is a pet brand that “cats = sharing happiness” for your precious family members.
He founded TON (Rachaton) and is focusing on supporting rescued cats through charity events and POP UP.
◆ Instagram
Miho Arai @mihoarai0527 Lachaton @lachaton_catcat
◆ Official website
A brand that engages in sharing activities for precious family cats (happiness) LA CHATON www.lachaton.jp
-PR inquiries regarding this matter-
La Calp Co., Ltd. La Chaton PR Office
Person in charge Miho Arai Chikako Sakamoto info@lachaton.jp 2F URA Omotesando, 4-21-10 Jingumae, Shibuya-ku, Tokyo 150-0001 TEL.03-3497-8776 FAX.03-6804-2484 https://lacarpe.jp/
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