[Momoko iT Lab] [Increase Japanese women’s play time] Using digital technology, we will create a society that is easier to live and work in!
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Press release: April 1, 2024
April Dream Project
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[Increase Japanese women’s play time] Using digital technology, we will create a society that is easier to live and work in!
This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
Our company supports April Dream, which aims to make April 1st the day to share dreams. This press release is a dream of “MOMOKO iT Lab.” “MOMOKO iT” provides IT support tailored to your business (one-on-one support for computer operations from tool selection to settings and operation to sales design).
Lab.” wants Japanese women to have more “play time”! We will realize a future where you can enjoy challenging yourself to do what you want to do every day while taking care of yourself and your family.
Reasons for increasing play time – The current situation where Japanese women, especially women raising children, don’t have time to play –
According to Tokyo Shoko Research’s 2023 Survey on Entrepreneurship and Entrepreneurship Awareness, the number of female presidents nationwide will exceed 600,000 for the first time. The number has approximately tripled in the 13 years since the survey began in 2010.
In its “Priority Policy for Women’s Empowerment and Gender Equality 2023,” the government has set a goal of increasing the number of female entrepreneurs to 20% in 10 years. However, preconceived notions about the division of roles between men and women, such as housework and childcare, are still prevalent, hindering women’s advancement in society.
(Source: https://www.tsr-net.co.jp/data/detail/1197991_1527.html)
Even if you work, you don’t have any “free time,” and even if you’re raising children, you don’t have “me time.”
We feel a great sense of crisis in this current situation, and one approach to solving this problem is to use digital technology to create more time for Japanese women to play.
MOMOKO iT Lab.’s idea of increasing play time through digital use 1) Digitalization (DX): Reduce back office burden by utilizing convenient tools Familiar with over 200 software
After the coronavirus pandemic, the number of useful tools has increased due to the spread of online technology and AI. By utilizing tools to reduce the burden on the back office, we would like to create an environment that creates more time for play.
2) Create an environment where even those who are not good at digital can overcome
Face-to-face IT support (homepage update)
It’s sad that some people give up on their ideal work options because they’re not good at digital.
If you are unable to decide where to leave your child or want to change your work style where you cannot say hello to your child. We believe that digital technology will become a powerful ally and will play a role in increasing the amount of play time available to women raising children.
3) Learning opportunities for children and expatriate wives from Hokkaido to Okinawa
Supporting overseas families with children while maintaining a balance with childcare
We will foster women who can easily learn through online learning environments regardless of their child’s physical condition or where they live, and video materials that can be learned in their spare time, and who can smoothly carry out practical work.
Comment from representative Momoko Toida
In 2020, we entered the coronavirus pandemic. I was unable to go out and was busy with my role as a mother of two and a full-time housewife, and I felt anxious about the future of “my life.” At that time, the host families I met during my student days,
I remembered the attitude of “enjoying everyday life” and reconsidered the essence of my own life.
“Even mothers should have time to enjoy play.”
When I started my business, I was surprised at how much time was taken up by practical tasks. If you don’t leave the physical world to the digital, you won’t have time to enjoy play. That’s why we want to create more time for Japanese women to have fun by using tools to reduce the burden on the back office.
“April Dream” is a project by PR TIMES in which companies broadcast their dreams that they hope to eventually come true on April 1st. We are seriously aiming to make this dream come true.
・Contact information regarding this press release
info@toidamomochan.com
·Company Profile
MOMOKO iT Lab.
Representative: Momoko Toida
URL: https://toidamomochan.com
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