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Home » Yoshitsubaki Co., Ltd. We aim to raise the level of Japan’s ability to choose food by introducing dietary education kits at early childhood education and compulsory education sites.

Yoshitsubaki Co., Ltd. We aim to raise the level of Japan’s ability to choose food by introducing dietary education kits at early childhood education and compulsory education sites.

Yoshitsubaki Co., Ltd.
We aim to raise the level of Japan’s ability to choose food by introducing dietary education kits in early childhood education and compulsory education.
It is a teaching material that can be easily introduced even in extremely busy educational settings without specialized knowledge, making it possible to easily and seriously introduce dietary education. It stimulates children’s five senses, increases their desire to learn, and contributes not only to nutritional education but also to raising the level of academic ability.
Now that food is available anytime and anywhere, the ability to choose food has become an essential issue for Japan’s bright future. Passing on food culture is the most ecological way to think on a global scale and is the foundation for living in an international society.
The dietary education kit of “HagKids”, a dietary education communication teaching material service developed by our company (Yoshitsubaki Co., Ltd. Representative Director Yuriko Naya), is a tool that can be easily put into practice by anyone anywhere in the country. The purpose is to stimulate the multi-sensory organs to deepen learning and develop the ability to live.
Shokuiku from “household by family” to “society as a whole”
The term “shokuiku” is said to have originated in 1896 when Sagen Ishizuka coined the term “physical education, intellectual education, and gifted education, which means food education.”
Sagen Ishizuka, who was a doctor at the time and was active as an army pharmacist, preached the following six dietary teachings.
1. Importance of dietary education at home
2. The idea that life lies in food
3.Humans are grain-eating animals
4. The whole thing
5. Local production for local consumption
6. Balanced meals: It is important to eat a balanced diet without being biased. The Basic Act on Shokuiku, which was enacted in 2005 (currently promoted by the Ministry of Agriculture, Forestry and Fisheries, the Ministry of Education, Culture, Sports, Science and Technology, and the Ministry of Health, Labor and Welfare), states that shokuiku is “the basis of life and should serve as the foundation for
intellectual, moral, and physical education.” It is defined as “thing”.
Current specific measures include promoting food education in schools and daycare centers, supporting activities to pass on food culture, and promoting initiatives to improve eating habits in the community. Almost none. However, with the changing times, we are now seeing a shift in the direction of society as a whole taking on this role, from the “family” to the “community.”
One of the reasons behind the shift in dietary education from “family-based” to “regional-based” is the advancement of women into society.
Until now, most of these roles have been held by women, but now 68.8% of households have dual income earners.
*Source Mizuho Business Partner 2022/10/31
With the diversification of the roles of the family, it can be said that the “passing down of food culture”, which has traditionally been a natural process from parents to children, is undergoing a transition period in which Japan as a whole is nurturing it.
[Image 1:×2590.jpg] Inheriting food culture
Japan has four beautiful seasons, and each season has developed its own unique culture.
Although there are pros and cons about some of the representative Gosekku festivals as they do not suit the modern world of diversity, tradition and culture are the foundation of children living in an international society. The more you know, the more options you have. Our company’s (Yoshitsubaki Co., Ltd. Representative Director Yuriko Naya) food education communication materials, HaguKids, incorporates the five seasonal festivals into play-learning work.
[Image 2:×2500.jpg] What to expect from Gukudzu’s dietary education communication materials There are various reasons why “shokuiku” is now necessary in the educational field. Our company (Nishitokyo City, Yoshitsubaki Co., Ltd. Representative Director Yuriko Naya) has so far held face-to-face dietary education courses for more than 3,000 children (total number of children).
Based on that experience, I believe that the challenge in today’s world of overeating is to empower each person to choose their own food.
Few families may have enough time or money to spend on food. The modern age of satiation. Knowing the nutritional balance needed during growth and what you are currently eating will give you the opportunity to consume the best food available at the moment. Therefore, in order to naturally eliminate these animals and increase the food
self-sufficiency rate, it is necessary for children to have a desire to learn through experience.
According to the Ministry of Education, Culture, Sports, Science and Technology, issues in education include declines in academic ability, especially reading comprehension, declines in youth’s experiences with nature, declines in physical strength, education for foreign children, special needs education, as well as issues such as unbalanced eating and breakfast. It states that there is a need to develop a system for providing food-related guidance through cooperation among schools, families, and local communities, with a focus on nutritional theory and the effects on children’s health, such as poor eating habits such as skipping meals and increased obesity trends.
[Image 3:×1259.jpg] The dietary education kit “Hag Kids”, developed by Yoshitsubaki Co., Ltd. (Representative Director: Yuriko Naya), stimulates children’s five senses by easily introducing dietary education, so they learn through multisensory interaction. It can be expected to increase appetite and raise the level of academic ability, not just food education.
An example of a kit
Soy sauce preparation kit, ramune making kit, shiitake mushroom cultivation kit, etc.
We offer a variety of items, from items that can be completed in a short period of time to items that require more time.
*Some seasonal restrictions apply
The kit is packed with content so you don’t have to prepare as much, and it comes with a resume and an explanatory video.
We hope that this authentic dietary education kit, which anyone can experience, will be useful as a teaching tool in busy educational settings. In addition, our company (Yuriko Naya, CEO of Yoshitsubaki Co., Ltd.) is also able to provide lectures at educational
institutions such as schools and kindergartens to support the burden of teachers.
The dream that our company will have after that
Children who have had the opportunity to learn about this will become adults and begin to choose their own food.
Sometimes additives may be taken. There are times when you have to prioritize your time. There are times when you have to prioritize money. However, by knowing what you have chosen and eating it, you will have more options for choosing healthy meals the next time. My dream is that this will lead to an increase in Japan’s food
self-sufficiency rate and GDP, and that it will spread smiles from the dining table.
Current efforts to achieve this goal
Currently being developed as a service for individuals, Food Education Communication Materials HAGKIZ is used by people living from Akita Prefecture in the north to Nagasaki Prefecture in the south as a playtime, daily event, and communication tool for busy families. . We conduct face-to-face classes at child-rearing support facilities and sell kits through our own EC and events.
#April dream
Click here for inquiries regarding dietary education visiting courses and dietary education kit consultations.
Yoshitsubaki Co., Ltd. (Kitchin)
Representative Director Yuriko Naya
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