[Stilian Co., Ltd.] “Escape from the lowest average labor wage” Increase the value of the service industry and enrich the lives of customers
*View in browser* *Stilian Co., Ltd.*
Press release: April 1, 2024
April Dream Project
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“Escape from the lowest average labor wage” Increase the value of the service industry and enrich the lives of customers
*Service industry is not physical labor but intellectual labor and creative work. We aim to spread the significance of our intervention as “humans” to society, which AI and robots cannot do, and to improve the value of the service industry and realize a prosperous future. * This press release is a dream sent out by a business operator who sympathizes with the April Dream project and wants to make April 1st a day full of dreams, hoping to make them come true.
Increasing the value of the service industry, enriching the lives of customers, and fostering a prosperous city
Our company supports April Dream, which aims to make April 1st the day to share dreams.
This press release is a dream of “Stiluan Co., Ltd.”
“The reality of the service industry” from a social perspective Service industry = manual labor, long working hours and low pay. Some people may have such a negative image. In fact, a comparison of wages by industry published in the 2020 Wage Structure Basic Statistical Survey by the Ministry of Health, Labor and Welfare shows that the lodging and food and beverage service industries are at the bottom. In particular, Hamamatsu City in Shizuoka Prefecture is a manufacturing city with many world-class large companies. In such a city, I feel that those of us in the service industry, who provide intangible and invisible hospitality as a product, are unable to convey the value of this service.
Wage is not the only factor when it comes to choosing a career or the meaning of working, but as more and more young people are valuing cost performance and time performance, it is becoming more and more difficult to choose a job. I am concerned that this could lead to a decline in the quality of service and a decline in service quality. If a society where paying a fair price for better services becomes the norm, reckless and unnecessary price competition will decrease, the treatment of service providers will improve, and people who want to work will become more likely to work. By increasing this number, we should be able to create a virtuous cycle in which we can provide even better services. Of course, the problems faced by the service industry cannot be solved by itself, but if the awareness of both those providing and receiving services changes little by little, and the value of the service industry is increased, society will surely become more prosperous. is.
Stillan Co., Ltd. Logo
PURPOSE
* “Enriching our customers’ lives” *
By being present in the community, we connect people, deepen bonds, and create vitality for tomorrow, enriching the lives of our customers and all the people in the communities where they live.
First of all, what is good service?
I think the definition of this will differ depending on the business format, the space provided, and the type of food, but “good service” as a product that we provide is defined as service that enriches the lives of our customers. , I think that.
“I’ve been looking forward to eating at this restaurant and have been excited ever since I made the reservation.” “The delicious food and high-quality atmosphere recharged my energy and made me want to work hard again tomorrow.” “My friend who was attending a wedding… “I wanted to go to that wedding venue, so I’m looking forward to it,” said the customer, not only when they came to the store, but also during the time before and after, and the feeling of happiness lasted for a long time. We believe that continuing to exist as a restaurant that people think of us will lead to the creation of a prosperous town, the inheritance and development of food culture and wedding culture, and the enhancement of the value of the service industry. Deliver food and provide extra customer service
Even in the case of “providing food,” our professional intervention makes a difference in how the customer receives the service. Serving robots have become more common in restaurants these days. If you look at it from a different perspective than us, there are many benefits, such as improved meal delivery speed and the ability to operate the store with fewer people, resulting in stable business operations. However, the serving robots do not explain how the ingredients were prepared and how they were prepared, and they do not explain the guests’ ages, physical characteristics, or the reasons why they came to eat. It is not possible to understand the background of the customer’s visit. That’s why the food brought to you by a serving robot may satisfy you with the taste of the food itself, but it won’t give you any more excitement or memories than that.
However, when we face our guests, we often say things like, “Today, this person is the center of the celebration, so let’s start serving them,” or “Our elderly guests are having a hard time eating with a knife and fork, so we’re going to serve them first.” We put a lot of thought into the food we serve, such as “Let’s cut the food into bite-sized pieces that are easy to eat with chopsticks.” We are also able to deliver the memories of you.
The richness of enjoying the “extraordinary”
All of the services provided by Stiluan Co., Ltd. are designed to give you an “extraordinary” experience.
A wedding is often considered the best day of one’s life. A restaurant where you can celebrate your loved ones’ birthdays and anniversaries. Even if all of this does not remain in physical form, it will lead to the richness of the hearts of everyone who visits us as memories and thoughts.
Looking back, even though we were in a difficult situation due to the spread of the new coronavirus infection, which caused great damage, thankfully many customers continued to visit our restaurant after we resumed operations. What was particularly impressive was that most of the customers who came to use our facility were for some kind of celebration. This may be due to the fact that there were fewer general customers as there was a movement to avoid unnecessary outings, but celebrations for family and loved ones are not unnecessary and are important days. I believe that many of our customers wanted to spend time in a wonderful place, which is why they came despite their concerns about the unknown virus.
The same goes for weddings. Most of the brides and grooms were forced to consider various factors such as the size, method, and timing of their weddings, but our staff and customers alike shared the same desire to “never give up on the wedding.”
Initiatives of Stillan Co., Ltd.
– Suggestion of nutritional education opportunities such as admission/graduation celebration plans
The first time I had a full course French meal was at a friend’s wedding. I was a little nervous as I ate the delicious food, overwhelmed by the number of knives, forks, and glasses lined up. There may be some people like that. Now you can bring your children to the French restaurant, which is often considered to be too difficult to enter. In addition, we will be able to help with dietary education through the precious time you spend with your family over delicious food and having fun conversations. In addition to explaining the cooking, we also carefully teach how to use knives and forks, so parents who are worried about their own knowledge before teaching their children can rest assured.
Proposal of a plan that can be easily used by families with small children (information flyer for 2023)
– Approach to get people interested in the service industry We actively hold hands-on events for students and accept work experience for junior high school students in order to get them interested in the service and bridal industries. Events for students are held twice a year for university students and vocational school students at our wedding venue, Abbey Church, and in November we hold a company information session, industry information session, etc., with more specific information about the service industry.・A project to help people learn about the bridal industry. In June, students enjoy a “hospitality event” planned mainly by young staff. By allowing students to experience professional hospitality, we have received a great response, with an increase in the number of students who come to work part-time and some who apply as part of their career choices when they start job hunting.
We also do our best to accommodate requests from local junior high schools for work experience programs. We believe that giving students the opportunity to see behind the scenes of the service industry and come into contact with bridal and weddings during their student years will be the first step in helping them understand the value and appeal of the service industry.
Abbey Church used as a venue for student events
“Dress show” held as part of a student event
customer’s voice
*Every year in early spring, we come to eat as a reward for working hard all year. When you dress up with friends and enjoy delicious food under a beautiful scenery, you will feel refreshed and inspired to do your best this year.
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Every year, I used this restaurant as a family to celebrate my birthday with my family. Even after my wife passed away, I have visited her every year with my daughter on her birthday, and the staff didn’t mind letting us display her portrait on the table, making it feel like the three of us were a family sitting around the table. I’m really happy to be able to do this.
*I visited him to celebrate his recovery after being hospitalized. I was worried that the food would be on the thin side, but thanks to the gentle seasoning and the staff who carefully listened to my requests for ingredients I wanted to avoid, I was able to enjoy everything.
*We wanted to celebrate our child’s coming of age, so we prepared birthday vintage wine. I thought I’d like to try some delicious French food, so I asked this restaurant about bringing some food. Thanks to the presence of a veteran sommelier, the wine was served in perfect condition, making it a great memory.
*I wanted to give my daughter, who is in elementary school, a special experience, so I went to eat with my family. I will never forget the sparkling look on my daughter’s face as she dressed up to eat French food for the first time at a nice restaurant. I was surprised that they were able to eat all the vegetables, which they don’t often eat at home, probably because of the special atmosphere.
*I did a lot of research and called this restaurant as a place to propose to my girlfriend. Since I was also having a wedding, the person in charge gave me a lot of careful advice, which made me feel at ease. I was quite nervous on the day, but thanks to the delicious food, she was very happy and the proposal was a success! After the proposal, he took a picture with me in the chapel. I was a little embarrassed, but I was very happy.
Gourmet food and spectacular views/Lake Hamana Auberge Quatre Saison Enjoying TOKI in Hamamatsu City/Quatre Saison Hamamatsu
What I want to cherish
We provide our customers with safety and security, and provide them with special hospitality while enjoying an extraordinary experience. To achieve this, it is necessary to encourage everyone working in the service industry to take pride in their work and to create a society in which customers never sell their products at a bargain price and receive fair compensation from customers. We will take the lead in this endeavor, striving to improve the value of the service industry in order to enrich the lives of our customers and create a society where our staff and their families can lead enriching lives. Still Anne Co., Ltd. Grand Chef at each store
* ■Company profile *
Stillan Co., Ltd.
Head office address: 326-30 Tamachi, Chuo-ku, Hamamatsu City, Shizuoka Prefecture
A comprehensive bridal company that operates two dress shops and four wedding halls in the western area of Shizuoka Prefecture.
Hamanako Auberge Quatre Saison and Quatre Saison Hamamatsu, which also serve as restaurant wedding venues, are used by people of all generations as restaurants to celebrate anniversaries.
The 5 party spaces in 3 stores in the Hamamatsu downtown area, which is popular as a wedding venue, can be used for a variety of purposes depending on the desired atmosphere and content.
In July 2024, a new glamping facility is scheduled to open on the grounds of Hamanako Auberge Quatre Saison. It will be reborn as a facility that people will look forward to visiting even more.
*STYLEUN WEDDINGS*
*QUATRE SAISON RESTAURANTS*
dress shop
-Brandoustylanne
-Brands Still en Atelier
Wedding hall/restaurant
-Hamanako Auberge Quatre Saison
-Quatre Saison Hamamatsu
-Musee Yotsuike
-Abby Church
“April Dream” is a PR event that will be held on April 1st to share the dreams that companies hope to achieve in the future.
This is a project by TIMES. We are seriously aiming to make this dream come true.
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